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BEHAVIORAL MARKETING
Four advertising and marketing associations team up with the BBB to forge privacy guidelines for online behavioral advertising. Will this preemptive strike against government regulation work?
Vertical Ad Networks Clash With Custom Targeting - Jan 14, 2009 To reach niches, many ad buyers choose between vertical aggregators and large networks with advanced targeting. Is there room for both approaches?
Jumpstart a Viral Marketing Campaign - Jan 22, 2009 About to launch a viral campaign and need to energize it to increase the likelihood of success? Here are some strategies that can help jumpstart it and spread the word.