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ClickZ - News and expert advice for the digital marketer since 1997
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GroupM Lays off 93 in Digital and Traditional Roles
Across-the-board cuts hit 2.7 percent of North American staff at all units, seniority levels, and accounts.

Marchex Streamlines, Cuts Staff

Moderati Forms Digital Entertainment Studio

Execs & Accounts: MKTG, Moosylvania, Digg

WPP Continues Tech and Consulting Push with Omniture Investment

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ClickZ News Campaign 08ClickZ News Campaign '08
Updates on Web ads, e-mails and more
from the 2008 Presidential campaigns.
SES London SES London | Feb 17-20
Covering all aspects of search engine-related promotion.
Advice and opinions, by and for marketers

What's Appropriate in Recession-Era Marketing?

More WHAT'S THE BUZZ? WHAT'S THE BUZZ?
It isn't pushing a gilded, Swarovski Crystal-studded hamster cage.

The Power of RFM

More ROI MARKETING ROI MARKETING
How to use recency, frequency, and monetary value to rank customers and drive better results.

Scale or ROI? The PPC Search Conundrum

More PAID SEARCH STRATEGIES PAID SEARCH STRATEGIES
Too many senior managers fail to understand how Google and auction-driven media marketplaces work. And that could spell trouble.

The Traits of a Collaborative Agency

More INTEGRATED MARKETING INTEGRATED MARKETING
Why media agency models must evolve.
People, products, campaigns, controversy: inside, in-depth

Its Print Program Dead, Google Still Aims to Transform Radio Ads
The inefficiency of legacy newspaper systems may have been a reason Google ditched its print ad program, but the firm appears dedicated to its radio ad business.

Sands Tweaks Vegas Properties Based on Review Site Feedback

Vertical Ad Networks Clash With Custom Targeting

As Display Sank Deeper in '08, Web Giants Pushed to Gain Ground

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Trends & statistics: the Web's richest source

Study: Sizing up the Online Generation Gap
Internet users, including Gen X and Y, take part in different activities based on their age group. Learn who's most social and who seeks out online research.

Digital TV Transition Could Leave One in Six Homes in the Dark

Advertising Placements by Industry and Top Sponsored Links, December 2008

Top U.S. Parent Companies and Stickiest Brands on the Web, December 2008

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Latest headlines from Search Engine Watch

Battling Click Fraud is Important for All Involved
Every pay-per-click advertiser sees the presence of click fraud, as does every search engine. We're just disagreeing about the numbers. Both sides need to acknowledge that a certain level of click fraud exists, and work together to diminish its impact.

Best-Kept Secret in PPC? Part II

2009 is a Year of Change for Travel Search Marketing

What's a Yahoo Advertiser to Do?

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