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Too many senior managers fail to understand how Google and auction-driven media marketplaces work. And that could spell trouble.
Study: Sizing up the Online Generation Gap - Jan 28, 2009 Internet users, including Gen X and Y, take part in different activities based on their age group. Learn who's most social and who seeks out online research.
Battling Click Fraud is Important for All Involved - Jan 30, 2009 Every pay-per-click advertiser sees the presence of click fraud, as does every search engine. We're just disagreeing about the numbers. Both sides need to acknowledge that a certain level of click fraud exists, and work together to diminish its impact.