Posted on 04 February 2009 by Bill Gorman
As the saying goes in the current economy, “Flat is the new up”. So the fact that CBS is now even or better in all the demographic groups we track vs. last season is a reason for their celebration. The Eye network just hit the “even” mark for Adults 18-34 this week vs. last season, and is ahead in the other 3 viewership groups we track.
Posted on 04 February 2009 by Bill Gorman
Fox has taken the season to date lead in adults 18-49 away from CBS and does not look likely to give it back. After 19 weeks of the 2008-9 season, through February 1, 2009, Fox has an average of 4.04 million adults 18-49 to CBS’s 3.90 million. That lead is likely to increase as long as American Idol is airing, and my guess is that CBS will not be able to retake the lead before the end of the season in May.
CBS continues to hold the season to date lead in average viewers by a wide margin, and is not likely to be challenged, but Fox will likely pass ABC for the #2 spot next week. Fox continues to hold the top spot for adults 18-34, and will likely continue to stretch that lead going forward. NBC got a huge season to date average increase across the board from the Super Bowl this week, but now that’s behind us, look for them to drop like a rock.
CBS holds the largest season to date average audience with 11.21 million viewers, followed by ABC with 8.49 million, just 30,000 ahead of Fox with 8.46 million. In the 18-49 demo, Fox with 4.04 million leads now second place CBS with 3.90 million. CBS still has the most average adults 25-54 with 4.80 million, followed by Fox with 4.26 million. I don’t see Fox beating CBS in adults 25-54 for the season, but it’s not out of the question.
With an average of 1.88 million Fox occupies the top for adults 18-34 followed by NBC with 1.72 million and ABC with 1.46 million.
Posted on 04 February 2009 by Robert Seidman
Live + Same Day Cable News Daily Ratings for February 03, 2009
P2+ Total Day
FNC – 1,438,000 viewers
CNN – 745,000 viewers
MSNBC –477,000 viewers
CNBC – 283,000 viewers
HLN – 325,000 viewers
P2+ Prime Time Read the full story
FNC – 2,821,000 viewers
CNN—1,301,000 viewers
MSNBC –959,000 viewers
CNBC – 397,000 viewers
HLN – 786,000 viewers
Posted on 04 February 2009 by Robert Seidman
It’s no surprise that the bill to delay the transition was ultimately passed.
Broadcasters now have until June 12 to turn off their analog signals, although they can do so anytime after Feb. 17 if they choose to. Many broadcasters already air a digital signal as well as an analog signal. Once analog signals cut off, consumers with older analog TV sets that receive over-the-air broadcasts with an antenna will need to buy a digital TV set or install a converter box to keep getting signals.
Posted on 04 February 2009 by Bill Gorman
Surviving Suburbia was originally slated to air on the CW Sunday night in the spring as part of the MRC deal which imploded in November.
via ABC press release:
Series Starring Bob Saget and Cynthia Stevenson
Will Air Mondays at 9:30 p.m., Following “Dancing with the Stars”
ABC announces the premiere of new half-hour comedy series, “Surviving Suburbia,” starring Bob Saget and Cynthia Stevenson, on MONDAY, APRIL 6 (9:30-10:00 p.m., ET), following “Dancing with the Stars.”
Read the full story
Posted on 04 February 2009 by Bill Gorman
via NBCU press release:
“Americas Next Top Model Obsessed” Brings the Network Its Best Sunday Primetime Ever Among Target Demo of W18-34
New York, NY – February 3, 2009 – Oxygen’s “Supermodel Sunday” marathon of “America’s Next Top Model Obsessed” scored impressive ratings, giving the network its most watched Sunday primetime ever among W18-34, despite atypical sports competition that day. The network averaged 184,000 W18-34, 272,000 W18-49, 325,000 P18-49 and 453,000 total viewers in primetime, according to Nielsen Media Research.
Read the full story
Posted on 04 February 2009 by Robert Seidman
via The CW:
THE CW’S “90210″ CLIMBS TO BEST PERFORMANCE IN A MONTH
AND BEST AGAINST IDOL IN ALL DEMOS
“90210″ Posts Double-Digit Gains from Prior Original Telecast
“Privileged” Delivers Largest Audience and Best Ratings with Women Since November
February 4, 2009 (Burbank, CA) - Last night, The CW’s 90210 climbed to its best performance in a month (since 1/06/09) and its best against “American Idol” in all key categories, including adults 18-34 (1.8/5), women 18-34 (2.6/7), adults 18-49 (1.3/3) and viewers (2.4mil), according to preliminary live plus same day Nielsen ratings for Tuesday, Feb. 3, 2009.
Compared to its last original episode (1/20/09), 90210 posted double-digit growth of 29% in adults 18-34, 37% in women 18-34 and 18% in adults 18-49.
PRIVILEGED also posted sizable gains, scoring its largest audience (1.7mil) since 11/11/08 and best women 18-34 (1.6/4) and women 18-49 (1.2/3) ratings since 11/18/08.
Overall, The CW hit its best Tuesday in a month (and against Idol) in adults 18-34 (1.4/4), women 18-34 (2.1/5), adults 18-49 (1.0/3) and viewers (2.1mil)
Posted on 04 February 2009 by Bill Gorman
via NBCU press release:
SCIFI.COM HAS BEST MONTH EVER WITH RECORD BATTLESTAR GALACTICA TRAFFIC AND TRIPLE-DIGIT GROWTH
New York, NY – February 4, 2009 – Battlestar Galactica added to its stellar premiere numbers with the release of new Live +7 data. Overall, the January 16 episode, the first of the series’ highly-anticipated final installment, averaged a 2.0 HH rating, 1.8 million Adults 18-49 (up +38% over the Live +Same Day ratings), 1.9 million Adults 25-54 (+35%), and 2.8 million total viewers (+32%). This was the best performance for Battlestar Galactica in total viewers since the season 2 premiere in July 2005.
Read the full story
