via the National Association of Broadcasters’ website
NAB Statement on Nielsen Report of Consumer Readiness for Digital TV
February 5, 2009
WASHINGTON, DC — National Association of Broadcasters (NAB) Vice President for Digital Television Transition Jonathan Collegio issued the following statement regarding the February 2009 report by Nielsen Research on consumer readiness for the upcoming transition to digital television.
“Nielsen’s measure of ‘complete’ unreadiness is inflated, because it does not account for people who have not installed their converter boxes yet or those who have coupons but have not yet redeemed them. Currently more than 10 million coupons are active but not yet redeemed, and NAB research shows that nearly 40 percent of converter box owners have yet to hook up their boxes. These viewers may be technically unready in the strictest sense, but they are not completely unready. To get a truly accurate snapshot of consumer readiness, the specific actions taken by these households should be acknowledged.”
February 5th, 2009 at 9:57 pm
I wish they’d have just gone through with the Feburary deadline. There’s never going to be 100% readiness. Honestly, i’m getting really sick of waiting.
February 6th, 2009 at 8:20 am
Another 5 months of the irritating messages droning on about getting ready for DTV? Ugh.
Why didnt they just stick to the Feb 17th deadline? Why??? The gubment seems to equate watching TV with breathing. Nothing will get people motivated faster to get their boxes or hook up cable/satellite/FIOS faster than having their screens go black. Keep extending the deadline and people will simply keep putting it off.
February 6th, 2009 at 8:21 am
Here the stations will go digital on Feb 17. that’s weird.
February 6th, 2009 at 8:22 am
Stations have the option of dropping analog transmission before the new June deadline (on Feb 17 or after) if they petition the FCC and are approved. Since I have no idea what hoops the FCC will make them jump through, it may be easy to get that approved or not.
February 6th, 2009 at 10:35 am
More on stations going for the “early” turnoff. Article notes that, as scheduled, the state of Hawaii dropped analog broadcasting on January 15 and there was no calamity.
http://www.broadcastingcable.com/article/173716-More_Stations_Opt_for_Early_DTV_Switch.php?rssid=20065