Should Google Buy Twitter? - Feb 13, 2009

SEW EXPERTS: SEM CROSSFIRE
If Google were to buy Twitter and keep it as a free tool, it would give them the hottest thing in social media right now and an area that could use some help with tracking success. Left to its own devices, Twitter could create a large chink in Google's armor.

The Great Career Debate: SEM In-House Team vs. SEM Agency - Feb 13, 2009

IN-HOUSE SEM
Although the list of unique challenges facing both groups is long, there are key differences to consider before you take a job in-house or with an agency. By looking at the typical client, budget, and tools/resources available for each group, you can better evaluate which career path is right for you.

Solve Your Call Tracking Problems Now! - Feb 12, 2009

SEW EXPERTS: PROMOTION & LINK BUILDING
Tracking calls has long been seen as a Holy Grail of tracking promotions. The good news? That Holy Grail is available and possible for marketers of every size.

One PPC Landing Page, Infinite Faces - Feb 12, 2009

SEW EXPERTS: PROFITABLE PPC
Creating custom landing pages for PPC ads can help boost your conversion rates by percentage points. With a few simple lines of code, a landing page can be created with content that can be changed by marketers depending on the link that the user clicked on.