Another day, another ignorant article about high definition. This time it's Peter Bradshaw, film critic for Guardian.co.uk, claiming Humphrey Bogart would have any cameraman approximating a "high definition" effect thrown off the set. Blatantly ignoring the fact that movies of that era were made on 35mm film with more resolution than even 1080p Blu-ray can display, Bradshaw claims that instead of a HDTV, viewers would be better off with a standard definition projector and DVDs. This is all in response to a recent Sky ad campaign (check out the video with Sir Anthony Hopkins dropping in Rutger Hauer's Blade Runner monologue after the break, plus the original) promoting the broadcaster's new HD transfers, allowing home viewing of many older films in quality that would be impossible unless you'd seen it the first week in theaters, and with sound that likely surpasses anything available at the time. What someone should explain to Mr. Bradshaw and so many others with this misconception is that HDTV allows us to see the movie closer to the way it was meant to be seen when it was originally mastered, with all the detail that was present. Provided a high quality transfer, there's plenty of reasons to catch old flicks in a new format, so spread the word.

US Americans, go ahead and enjoy your Netflix streaming over your Xbox 360, Brits are about to land a deal that'll put live football, TV, and films over Microsoft's broadband-enabled console -- a first live television service for Xbox 360 anywhere. Beginning in Autumn, Xbox Live subscribers in the UK and Ireland will gain access to Sky's Sky Player service that includes subscription-based live, on-demand, and pay-per-view access to your favorite shows without the need for an additional set-top-box or satellite dish. Unfortunately, specifics like prices and channel line-up have not been announced, though content is expected to be similar to the Sky Player service already available on Macs and PCs. Of interest, Xbox Live users will be able to watch sporting content together virtually and sling insults and taunts at one-another via avatars or virtual personas. Something that will lead to slurring songs in a fit of semi-social inebriation or fisticuffs, depending on the score. One more image after the break.

[Via Gadgetoid]

Sky has already successfully tested its 3D broadcasting capabilities, and hinted that the 2012 London Olympics could be comin' at ya like never before, but it now looks like the broadcaster could be set to roll out the service even sooner than many expected. According to Sky's Chief Engineer Chris Johns, Sky now has the "capability for homes to see 3D by year-end," although he unsurprisingly didn't offer any firm timeline for an actual rollout, or even a confirmation of the exact type of 3D system that'd be used, saying simply that they're continuing to test different systems and that he envisions it to be "glasses-based in some form." He also added that Sky is focused on building a content library "over the coming year," so that would seem to suggest that an actual launch would come very near the end of the year, if not later.

[Via Register Hardware, thanks SK]

Given that Sky already sounds pretty confident about the possibility of a 2012 Olympics in 3D, we aren't shocked at all to find that its 3D tests have been successful thus far. Nevertheless, the BBC is reporting today that the satcaster has "successfully tested the delivery of 3D programming to a domestic television, via a high-definition set-top box." It has already begun to film a number of events in 3D over the past few months, and now that it has proven to itself that the technology is viable, it's working to find a way to bring it to viewers. In related news, the report also mentioned that Sky's director of strategic product development Gerry O'Sullivan stated that it now had "nearly 600,000 HD customers," and he even insinuated that HD was, in fact, not just "a niche product." That's the spirit, chap!

[Thanks, Martin]