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ClickZ - News and expert advice for the digital marketer since 1997
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Publicis Use of Microsoft TV Ad Tech Could Be Blow to Google
An expanded partnership between Microsoft and Publicis Groupe is another sign of the ongoing battle for brand advertiser dollars among big online ad players.

Bartz in Yahoo Cleanup Mode, Stresses Display Prowess at Annual Meeting

Execs & Accounts: IAB, Collective Media, Millennial Media

The Political Ad Practice Insiders Want to Keep Secret

Ballmer Strikes Cynical Tone on the Future of Ad Spending

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ClickZ at Cannes LionsClickZ at Cannes | June 22-26
Read Zach Rodgers' coverage of
the international ad festival.
SES San Jose Conference & Expo SES San Jose | Aug 10-14
Everything you need to know about search.
Advice and opinions, by and for marketers

When Marketing Hooks Up With BizDev

More WHAT'S THE BUZZ? WHAT'S THE BUZZ?
Marketers must work with business and product development teams. Sometimes the results can be surprising.

Microsoft's Bing Launch: The Advertiser View

More SEARCH RESULTS SEARCH RESULTS
The search engine is a work in progress, but its consumer and business focus is good for advertisers.

In-Store Uses for Smartphones

More ROI MARKETING ROI MARKETING
Six ways retailers can leverage their customers' smartphones in the store.

Individuated Media on the Horizon

More DIGITAL MARKETING TRENDS DIGITAL MARKETING TRENDS
Media that delivers only the content each consumer wants and connects marketers with only consumers who are interested in the marketers' products, fulfills the promise of new media.
People, products, campaigns, controversy: inside, in-depth

Agencies Outsource More Work to Ad Tech Firms
Agencies are increasingly subbing out production work for rich media ads to tech firms, but agency layoffs are just one of the factors behind this trend.

New Head of Digital for DNC Navigates Uncharted Territory

Google Boosts Lobbying, Media Outreach to Combat Antitrust Concerns

CBS Sticks to Independent Web Strategy, and Agencies Cheer

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Trends & statistics: the Web's richest source
Latest headlines from Search Engine Watch

Bing -- Early Estimations in Local Search
It's way too early to say Bing is a success, but initial trials are favorable. Where Bing could shine is in local search, a relatively untapped revenue source and a fragmented marketplace.

Link Marketing Challenges & Solutions

Applying Probability to Landing Page Optimization

Taking the Fear Out of Web Analytics for Your Small Business

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