DIGITAL MARKETING TRENDS
Media that delivers only the content each consumer wants and connects marketers with only consumers who are interested in the marketers' products, fulfills the promise of new media.
Agencies Outsource More Work to Ad Tech Firms - Jun 8, 2009 Agencies are increasingly subbing out production work for rich media ads to tech firms, but agency layoffs are just one of the factors behind this trend.
Bing -- Early Estimations in Local Search - Jun 26, 2009 It's way too early to say Bing is a success, but initial trials are favorable. Where Bing could shine is in local search, a relatively untapped revenue source and a fragmented marketplace.