COK’s MTV Pro-Vegetarian Commercial Campaign

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Since 2004, COK’s pro-vegetarian commercial campaign has proven to be a strategic and cost-effective way to expose the hidden horrors on factory farms and encourage people to explore compassionate eating habits. By targeting MTV’s teen and young adult viewing audience, we’re able to get the animals’ message directly to those shown by research to be the most receptive to vegetarian eating.

After airing our ads on MTV in dozens of targeted cities, during the fall of 2006, COK reached out to a national audience for the first time by airing through a cable provider serving more than 21 million household subscribers from coast to coast! And for just pennies per impression, our ads altogether have been viewed more than 15 million times and counting.

Read about COK’s fall 2009 campaign!

What Viewers are Saying

The positive feedback our ads have received has been absolutely phenomenal. Here are just a few of the emails we’ve received since our campaign began in 2004:

I saw your commercial on MTV and just watched it again on your website. It made me cry but in a good way. It made me realize that becoming a vegan is worth it, and the information on your site makes me realize that even though I’m only 14, I can totally do it! You guys ROCK, thanks for everything you’re doing.

After seeing your commercial and reading all this stuff about animals, I AM NOW A VEGETARIAN! I can’t believe they actually do this stuff to animals. I talked to my mom about it and I just was holding back tears.

Two days ago, I was watching MTV and saw your commercial. I really had no idea that farm animals were treated so horribly. I wanted to let you know that I’ve been toying with vegetarian cooking for about a year, and your commercial sealed the deal for me. I’ll never touch ham, chicken, or beef again.

I want to say “THANK YOU” for COK’s influence in helping me become a vegetarian. I made the switch a few weeks ago after seeing your commercial and I feel fantastic! I’ve wanted to make the change for years, but always faltered. For some reason, this time was effortless. I’m so much happier with my new way of life. Thank you.

After school, I was watching TV and eating a hamburger when I saw your commercial—it basically explained why eating meat is wrong. After seeing all the cruel things that are done to the animals, I threw my burger in the trash and continued to watch. Thank you for making that commercial. I’m 16 now and plan to be a vegetarian for the rest of my life!

Help Us Ensure the Success of this Powerful Advertising Campaign!

Our ability to blanket the MTV airwaves with a message of compassion depends largely on the kindness of our members. Since our campaign began in 2004, it has grown significantly thanks to your help, and we’re excited to continually expand upon our efforts, reaching more and more viewers each academic semester.

Your contribution today can help keep this campaign going strong. The voices of billions of factory-farmed animals must be heard—and with our support, they will be heard. Please make a secure online donation today or send a check to:

Rest assured that every dollar you donate towards our MTV Commercial Campaign will be used to secure even more spots for our pro-vegetarian ads! Thank you in advance for your support.