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Los Angeles, December 17, 2009 — HitFix today announced a new mobile edition of their popular entertainment Event Forecast Calendar called Find Your Fix.  Find Your Fix is a personal, customizable calendar of local and national entertainment events that can be accessed and shared via a new free iPhone app, available immediately on the App Store,  www.itunes.com/appstore.

The crew here at HitFix knows that lots of websites hawk their iPhone apps only to disappoint their fans in poorly thought out and designed apps you quickly delete from your phone.  Well, at HitFix we've spent countless hours over the past few months working to combine the best parts of our site into an app we think is really special and more importantly, useful to our loyal fans.  Indulge us for a moment...
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FOR IMMEDIATE RELEASE 

Jennifer will be based out of Los Angeles and report to CEO Jen Sargent. 

LOS ANGELES, July 9 /PRNewswire/ -- After six months in beta format, HitFix (www.HitFix.com) has officially launched as a single place to find the latest news on film, TV and music, as well as national and local events. Without the trashy gossip that seems to pass for entertainment news these days, HitFix offers up-to-the-minute information and insider analysis from seasoned journalists in a fun, engaging and personalized way.

Distinguishing the website, the HitFix Event Forecast is an interactive calendar that allows fans to peruse events, set reminders and download them to their calendar (e.g., iPhone, Outlook). Who has the patience to sift through generic event listings when what we want to know is, When and where is Lollapalooza this year? What's my 'must-see TV' tonight? When's my favorite comedian coming to Cleveland? The HitFix Forecast can be customized to particular interests, keeping users abreast of entertainment that matters most to them. Launching today is Local Forecast, which auto-detects a user's location and automatically highlights local events in any city, a great application to use in advance of planning the weekend, business trips and personal vacations. Fans can search by keyword and filter around their favorite artists, actors, shows, venues, sports teams and more. The Local Forecast also enables local bands, venues, event planners and fans to submit their own events for inclusion in the Forecast. More than just a calendar, event listings are accompanied by smart, informative editorial from a staff of well-seasoned reporters.

Profiled in BusinessWeek ("America's Most Promising Start-ups," 3/17/09), HitFix is led by experienced Hollywood insiders and business executives whose insightful, timely editorial content complements the HitFix Forecast. They include Co-Founder/Editor in Chief Gregory Ellwood, who originated MSN Movies' popular Hollywood Hitlist and relaunched The Envelope for the L.A. Times; Co-Founder/CEO Jennifer Sargent, former head of online marketing & development for Reed Business Information; Drew McWeeny, who spent a decade reporting for Ain't It Cool News; Daniel Fienberg, a well-respected and influential writer for Zap2it for six years; and Melinda Newman, former west coast bureau chief for Billboard Magazine.

When you add in its other elements, both on-site (e.g., blogs, fan communities) and off-site (e.g., writer Twitter feeds), HitFix truly aims to be the best, most comprehensive website for entertainment news and events. For more information visit www.HitFix.com.

Original Press Release

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LA Times' Blog column Entertainment News & Buzz reviews HitFix. Read the full blog post, New entertainment news and events website HitFix to launch on LA Times

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Editor Anne Thompson of Variety Magazine writes about HitFix on our unique offerings. Read the full story, New-media startups ramping up on Variety.