Even those who hate going to the dentist might be willing to take in a concert or two this summer at the Comfort Dental Amphitheatrethe recently renamed 18,000-seat venue in Greenwood Village.
Formerly known as Fiddler's Green Amphitheatre, the open-air venue off Interstate 25 and East Orchard Road in the Denver Tech Center is owned by the Museum of Outdoor Arts and operated by Live Nation. Comfort Dental, a Colorado-based chain with more than 1.5 million patients in five states, on Tuesday acquired the naming rights for the next three years.
Already booked for this summer at Colorado's largest outdoor amphitheater are Chicago and the Doobie Brothers on June 23 and Tim McGraw, shown at right, and Lady Antebellum on July
31."When people enjoy the music at Comfort Dental Amphitheatre, that positive feeling carries over to our brand and their next dental visit," Comfort Dental vice president Neil Norton said in a statement. From 2002 to 2007, the venue was known as Coors Amphitheatre. Ricardo Baca, The Denver Post
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