Here are the two ads, both using the same music, same plot, and even a moon in the background. Coke says they didn't know about the other ad. We report, you decide.
[via AdFreak]
Did Coke Copy Another Ad For Their Super Bowl Spot?
Coca-Cola had a Super Bowl commercial last Sunday titled "Sleepwalker," and it showed a guy getting up in the middle of the night and sleepwalking to a fridge with Coke in it. Now some people are saying they copied an ad for Yotvata (another drink) several years ago.
Here are the two ads, both using the same music, same plot, and even a moon in the background. Coke says they didn't know about the other ad. We report, you decide.
Here are the two ads, both using the same music, same plot, and even a moon in the background. Coke says they didn't know about the other ad. We report, you decide.
Related Headlines
Add your comments
Please keep your comments relevant to this blog entry. Email addresses are never displayed, but they are required to confirm your comments.
When you enter your name and email address, you'll be sent a link to confirm your comment, and a password. To leave another comment, just use that password.
To create a live link, simply type the URL (including http://) or email address and we will make it a live link for you. You can put up to 3 URLs in your comments. Line breaks and paragraphs are automatically converted — no need to use <p> or <br> tags.
What Shows are On the Bubble?
'The Late Shift 2': Who Should Play Whom?
Nick Offerman on Being Ron "F@%&in'" Swanson
Reader Comments (Page 1 of 1)
2-12-2010 @ 6:23PM
Murphy said...
A blatant rip-off. Boo Coke!
Reply
2-12-2010 @ 7:13PM
John C said...
busted!
Reply
2-12-2010 @ 8:08PM
Barkin said...
For the record, Yotvata is the name of a company, not the name of a product.
Yotvata is a dairy. (Actually, Yotvata is a kibbutz in Israel that runs a dairy business, if you want to get really specific.) They sell all sorts of dairy products: milk, chocolate milk, yogurt, etc.
This is a commercial for their chocolate milk.
More here: http://en.wikipedia.org/wiki/Yotvata
(Interestingly, in Israel, Yotvata is kind of like Coke. They dominate the dairy business the way Coke dominates the soft drink business. According to Wikipedia, Yotvata produced 62 million liters a year of milk and controlled 63% of the Israeli dairy market in 2008.)
Reply
2-13-2010 @ 12:11AM
Joyce N. said...
There's no denying it COKE! Ripoff!
Reply
2-13-2010 @ 2:19AM
Dean said...
It should be noted that in israel Coke-Cola has a dairy line (Tara), which compete's against Yotvata in that buisness.
Odd!
Reply
2-13-2010 @ 9:40AM
wulfn1 said...
Someone in Coke's advertising dept was apparently sleeping when sleepwalker was ok'd for release.
Reply
2-13-2010 @ 2:10PM
DanGarion said...
Of course that isn't the same exact commerical that was played during the superbowl either, it was much longer...
Reply
2-15-2010 @ 11:34AM
Eric H said...
Is the original commercial copy-written in America? If not then what did coke really do?
Reply