(Translated by https://www.hiragana.jp/)
World Poultry - Marketing
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EU’s chicken integration champions in Romania

Romania’s poultry meat sector has had to struggle through difficult years of avian influenza and Newcastle Disease outbreaks, as well as dramatic drops in poultry prices mid-decade. However, a tremendous recovery is now being made. Domestic market sales increased by at least 30% this year, and expansion is evident among leading processors.
Author: Norman Dunn, FoodFarm Communications, Germany The Romanian chicken meat and egg sector may not have invented vertical integration, but the major producers in the country have taken... read more »

More articles

Poultry meat will remain the most popular

The recently published Agricultural Projections to 2017 by the USDA Interagency Agricultural Projections Committee show that poultry will remain the most popular meat. Due to an efficient feed conversion ratio production costs will, compared to other meats, remain relatively low. Global economic growth and a continued weak US dollar will stimulate exports from the US to emerging countries. read more >

The economic potential of low-income countries

The corporate world should take a look at the fantastic economic potential that exists in low-income social segments of society. Recent reports on the future of chicken meat consumption indicate that developed countries will continue to be important import markets which create opportunities for low income countries. read more >

Protein demand drives poultry production

The global population is increasing and at present stands at 6.4 billion people. In 2030, however, it will become 8.1 billion and in 2050 it will reach 9 billion. In addition, the purchasing power of the population increases. What causes this increase and who will be the main players in the future? read more >

Trends, opportunities and challenges for Brazil

Decreasing growth rates and market saturation in the developed world are issues that the poultry industry will need to deal with in the near future. Focusing on the developing world seems to be the way ahead, but animal health, higher maize prices, as well as decreasing water availability, are issues to be carefully considered. For Brazil, this offers good perspectives. The country is promoting a change in the image of its products. read more >

Japanese consumers prefer domestic products

Japan used to be a major importer of poultry meat and eggs. Over recent years, however, changes in the domestic market have had an effect on imports. Consumers seem to prefer locally produced products, whereas institutional buyers look at imports. read more >
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