Where do you go to unwind after a stressful day of stock market ups and downs? Try NYC's
Exchange Bar & Grill, where you can follow the
menu's ups and downs. In what may be capitalism's finest hour, customers will be able to decide the value of their drinks and eats based on market demand, complete with the aid of a genuine ticker tape.
Take the Stella Artois on tap, for example. It might be $4 or might be $8, depending how many customers are thirsting for it that evening. (Presumably this means the Amstel Light will be more expensive on ladies' night out.) Food prices, too, will fluctuate in 25-cent increments, depending on who's hungry for what on any given night. Crafty consumers might find themselves eavesdropping on the next table's order for hot tips. (Did they all order chicken wings? In that case, the smart money's on the fried calamari -- its relative unpopularity will result in a price crash.)
The bar's grand opening bell is set to ring on April 1 (no joke). The owners, Levent Cakar (a restaurant veteran) and Damon Bae (an MBA, of course), admitted to
ABC News that the price structure may be kind of gimmicky. "Its definitely something a little bit different," said Bae. "There is a little bit of a twist." Still, they've got a great location in Gramercy Park, and they hope their burgers and bargain pints will win customers over. Remember: buy low, sell high. Cheers.