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"Designism" at the ADC.
The article presents information about the Designism conference at the Art Directors Club (ADC) held in New York in September 2006. The conference featured a panel of art directors led by liberal activists Milton Glaser and George Lois along with writers Tony Hendra and Kurt Andersen. The event was organized by ADC vice president Brian Collins, who also serves as the head of Ogilvy's Brand Innovation Group.
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"PAINT" BY NUMBERS.
The article focuses on Sony Bravia's advertising campaign named "Paint," by Fallon. The advertisement features photos and videos of colored paint bursting throughout the spaces. "Paint" required 70,000 liters of paint, over 700 mortars and bombs and hundreds of meters of piping and wire fed into a glorious aerial display, with explosions of paint.
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"They Weren't Born to be Worn".
The article presents information on an advertising campaign created for Save Animals From Exploitation, an Auckland, New Zealand-based organization, by Lowe Worldwide. The campaign targets the fashion community in New Zealand and it appeared in fashion magazines and in street posters in Auckland's fashion district.
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(INTERACTIVE) AGENCY 3.0: WHAT'S NEXT FOR THE INTERACTIVE AGENCY.
The article presents the author's comment on the future of interactive and traditional advertising agencies. He informs that the interactive agency will be having difficult times ahead with online and emerging platforms in the midst of the great interactive renaissance. The author also discussed the forces governing the evolution of the interactive agency.
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2006 TOP PRODUCTION COMPANIES.
The article presents information about several advertising agencies. Anonymous Content, an advertising agency that was founded in 2000, performed well in 2006. The company developed advertising campaigns for the Xbox 360 video game console and Motorola Inc.'s Pebl phone. Hungry Man, an advertising agency, is a leading developer of advertisements. Park Pictures, an advertising agency, developed an advertising campaign for Microsoft Corp.
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A British Typographer "Fails" With Words.
The article presents information on the book "Words Fail Me," by Teresa Monachino and two charts related to the ratings of most-watched advertisements and top rated clients of the advertising industry. Publisher of the book Phaidon Press said that Monachino has been bewildered by the contradictions and peculiarities of English language. The advertisement of Coca-Cola Co. is at the number one position followed by the advertisements of Nike and Microsoft in the category of most watched spots.
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A Bug's Ad Life.
The article reports on the outdoor advertisement of pesticide company, Orkin Pest Control. Advertising agency, Rethink Communications Vancouver, made the advertisement for Orkin. The advertisement, which were actually plaques, emphasizes the great population of bugs calling the need for a pest control service.
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A FASHION HEADS-UP.
The article reports on the print advertisement of British fashion retailer, Harvey Nichols. Dimitri Daniloff was the photographer of the advertisement done by advertising agency, DDB London. The advertisement features Harvey Nichols' clothing and accessories worn by models whose heads were replaced.
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A Life-changing Commute.
The article focuses on the sixty seconds television advertisement "The Day You Went to Work," directed by Vince Squibb of M&C Saatchi Worldwide Ltd. for the governmental agency Transport for London. The narrator in the advertisement reveals the day-to-day habits and daily routine of a worker. At the sad conclusion, the spot succeeds in attracting the audience.
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A SHOOTER GOES EMO.
The article features the video game "Mad World," from McCann Worldgroup in San Francisco. Directed by Joseph Kosinski in collaboration with David Fincher and Digital Domain, the spot follows Marcus Fenix, the game's warrior protagonist, through a post-apocalyptic urban landscape as he evades menacing creatures emerging from below. According to creative director Scott Duchon, the game is about destroyed beauty of which the protagonist is a hero who has the weight of the world on his shoulders.
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Absolut Democracy.
The article presents information on a website that includes information on some "absolute" favorites in 14 lifestyle categories, which were earlier presented in a television campaign. It is informed that the website will be called upon to designate their personal choices for topics like Absolute Burger, Absolute Quote, to name only a few. The article also includes information on some features of the site.
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Adidas "It Takes 5".
The article reviews the Adidas "It Takes 5" advertising campaign featuring the National Basketball Association (NBA) superstar players on the virtues of teamwork. The advertisement was created by TBWA/Chiat/Day agency with photographer Nitin Vadukul and print producer Joni Wittrup and art buyer Jennifer Small.
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AIR APPARENT.
The article reviews the Web site www.nike.com/nikeair/us from Nike Inc.
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Air Brule.
The article profiles Tyler Brule, chief executive officer and creative director at the branding agency Winkreative. Brule, the founder of the international lifestyle magazine "Wallpaper," established the branding agency as an arm of his magazine in 1998. Recently , Brule has developed the seat leather-to-snack box design of Toronto, Ontario-based airline, Porter.
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Alan Fletcher's Final Monograph.
The article reviews the book "Picturing and Poeting."
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Ali rap, Lois design.
The article reviews the book "Ali Rap: Muhammad Ali: The First Heavyweight Champion of Rap," edited by George Lois.
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All in the Family.
The article features Nike's television advertisement of the "Pool." The "Pool," where Business LeBron, wearing a white suit, white gators and aviators, puts away his cellphone and does an Olympics-quality dive into the pool happened in one take, with 17 cameras, without a stuntman. The LeBrons work also graced ESPN's NBA preview issue and took over an edition of "SportsCenter" with a breakdown of the new TV campaign.
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Altoids Sours Gets Saucy.
The article presents information on two television advertisements "Fruit Pants" and "Slap," created by advertising agency Leo Burnett Worldwide Inc. for client Altoids. The music of the advertisements was given by Earhole. The campaign was directed by creative director Tom Kuntz and the producers are David Zander and Jeff Scruton. Details of the advertisements have also been explained.
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An Analog Design Celebration.
The article reviews the book "Handmade," edited by Andrea Lugli.
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anatomy of a creative brand builder.
The article profiles vacuum cleaning pioneer James Dyson. Apart from creating the first commercial vacuum cleaner, Dyson invented several household appliances, including the washing machine Contrarotator. It was the first washing machine featuring two drums that rotate in opposite directions. His biography was published in May 1997.
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Baby Love.
The article features Sony's "Plays Beyond" oddly creepy talking robot baby. The talking robot baby coos, cackles like a madman and then weeps in forward and reverse motion, while images from inscrutable PS3 adventures flicker across its eyeballs. Pictures of the baby crying in an empty room are also shown.
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BACK TO THE PIZZA FUTURE.
The article reports on the launching of Domino's Mobile Pizza commercial with a satellite orbiting the globe and a voiceover extending a welcome to the future of pizza. The regular slice folds down its equator and forms on-the-go pizza, and rockets to Earth landing in the hand of a hungry businessman.
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Bag a Snapalope.
The article presents information about an advertising campaign created for ConAgra Foods Inc.'s brand Slim Jim by the agency Crispin Porter + Bogusky. Characters called Snapalopes were used in the campaign. They were created by VFX house Zoic Studios. The Snapalopes were shown in their natural habitat, which was a convenience store.
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banner hopping.
The article presents information on Internet banner advertising. Internet users who click on white Mini Cooper S that pops out of the banner advertising Web sites cannot be taken directly to the homepage of Mini. It leads them through a collection of Mini's sites. The web page is created by digital marketing agency Profero, based in London, England.
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Beauty's Evolution.
The article refers to an advertisement related to fashion photography. In the advertisement, a model sits in a chair and for the next 40 seconds makeup is applied to her face. The digital artist takes her face in an image editor to elongate her neck, make it slimmer, lower her eyes and make them larger. The advertisement has been made by Ogilvy &Mather.
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Beer On Trap.
The article focuses on the latest advertising campaign of Stella Artois, that has been designed by Lowe Roche Toronto. The advertisement's real-life version has been displayed as an elaborate art installation named as "The Trap." It features a complex trap constructed both in the real world and on the web, which protects a tempting chalice of the beer.
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BK and Nascar Git 'Er Done.
The article presents information on an advertising campaign created by advertising agency Crispin Porter + Bogusky for Burger King Corp. The advertisement is directed by creative director Paul Hunter. The advertisement shows a side view of a driver inhailing a chicken fry through a hole in his helmet.
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Boat Shoe in a Bottle.
The article presents information on an advertising campaign for Timberland Co. created by the advertising agency Arnold Worldwide LLC. The company's classic boat shoe making involves a complicated procedure. It is not made like other old deck moccasins. Arnold's creative director Chris Carl says that although the process is expensive and time-consuming, the technique can be mass-produced for distribution at Timberland stores across Great Britain and other countries like China.
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Boot Call.
The article offers information about Timberland's website, 10061.com. The website has been created by Arnold Worldwide LLC. It welcomes all the budding and aspiring writers, artists, directors, and photographers. They can upload their work into the user gallery or design boots. It also emphasizes on video diaries and sketches of five artists from New York.
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Bravia, Boldly Blogged.
The article reports that Fallon London has launched a blog from the set of Balls II for the advertisement of Sony Corp.'s high definition television Sony Bravia. The spot has been directed by Jonathan Glazer of Academy Films. Citizen journalists have posted videos of the spot to YouTube Inc. The advertisement took 10 days and required 250 people to film.
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Breakfast the McSun Way.
The article presents information on a print advertisement, created by Leo Burnett Worldwide Inc. for McDonald's Corp. The advertisement displays a sales-radiating sundial that shows menus for different times. The half-a-day idea differentiate the sundial from other traditional sundials. By the end of the summer the shadow will be shortening along with the movement of the sun. The advertisement is directed by creative director Gary Fox-Robertson.
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Brewery Ballet.
The article presents information about an advertising campaign created by the agency George Patterson Y&R Melbourne for the Carlton Draught lager beer brand of the company Carlton &United Breweries Ltd. The campaign, titled Big Ad, was directed by Paul Middleditch while Romanca Jasinski was the producer for the campaign.
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Brickyard Flames On With Autodesk.
The article presents an interview with Dave Waller, co-owner of Brickyard about the Flame system PC tools from Autodesk. When asked what makes Autodesk systems popular among commercials VFX artists, he says that it is because of the advanced systems of Autodesk. He says that he likes the speed of the Flame system in Linux. He states that likes to work side-by-side with clients.
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Bright minds gather at the first annual IDEA Conference.
The article provides information about the journal's first annual conference named IDEA. Simplicity, honesty, humanity and endurance were among some of the key themes of the conference. It was held at the New World Stages in midtown Manhattan, New York City. Philip Rosedale, founder of LindenLabs, presented a brief history of his company's increasingly populated virtual otherworld, Second Life.
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Brizo Taps Fashion Week.
The article presents information about the 23-year-old fashion designer Jason Wu, who displayed his collection at the New York Fashion Week, which was recently organized in New York City. Some of Wu's dresses will be auctioned and the proceeds will be donated to the Design Industries Foundation Fighting AIDS.
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Cafe Noir "Rabbit".
The article presents information on a television advertising campaign for the New York City-based restaurant Cafe Noir, directed by Martin Werner. The television spot shows a man who gets out of his car to greet a mysterious roadside stranger. Copywriting for the advertising was done by Peter Hansen, while Morten Giese edited the advertising.
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CALLING ALL PAINTERS.
The article provides information about the website europe.nokia.com/fitsyou. The website offers a colorful canvas for the expression of mobile-inspired sentiments for the cellphone Nokia 6131 by Nokia Corp. The site has been created by Finnish agency Satama Interactive Oyj and features a set of online paint tools.
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Can You Speak Plastic?
The article features "Plastic," a mural designed by art director David Hays, featuring what ACD Nick Davidge calls as a "code language." The mural is part of the PS3 launch from TBWA/Chiat/Day. This language is created for hardcore gamers who would take the effort to discover and decode it. According to Davidge, "Plastic" allows PlayStation to communicate directly to the hardcore fans, as well as provide those fans something that they can use to communicate with others in their community.
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Captain Morgan's "Pizza Delivery".
The article presents information on a television advertising campaign that has been launched by the firm Captain Morgan's Spiced Rum. The company's pizza delivery advertisements have been developed by Grey Worldwide, an advertising agency. The advertisements feature two friends who order a pizza. The creative director of the advertisements is Rob Baiocco.
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CAPTAIN MORGAN'S "PIZZA DELIVERY".
The article presents the authors' views regarding a television advertising campaign that has been launched by the firm Captain Morgan's Spiced Rum. According to the authors, the advertisements are based on a good idea, but they are not impressive. Advertisements should be aimed at attracting people to the products that are being promoted.
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CB's Tat-kissed Goodbye.
The article reports on graphic designer Wayne Bjerke, who works in the print department of Grey Worldwide in New York City. He creates graphic designs for clients. He is also a tattoo artist and an inker at Big Joe &Sons in Manhattan, New York City. He organized an art show in which he displayed his tat-inspired flora and fauna oils at an art gallery.
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CHARMIN'S POOPHEMISMS.
The article comments on an advertisement, created by Publicis Groupe SA for Charmin. The advertisement is based on toilet humour. This is a viral advertisement which accompanies microsite. Stephen Pipe of Another Film Co. is the director and Sue Caldwell is the producer of the advertisement. The advertisement is edited by Rachel Spann.
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Coke Takes Vice to Nice.
The article describes an advertisement of Coca-Cola Co. created by advertising agency Wieden and Kennedy. In the spot it is shown that there is a video game and a guy takes a sip of coke and the whole scene changes into a huge party. The advertisement is directed by creative director Mark Fitzloff. The names of people and agencies involved in the making of the advertisement have been mentioned.
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Collective Exhale.
The article presents information on the spot television commercial "Breathe," created by the advertising agency Publicis Mojo from Auckland, New Zealand. The advertisement featured tidal changes and stop-motion photography to cast the Earth's oceans. The article also includes other information about the commercial.
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Comcast's Child Labor Rules.
The article presents information on a television advertisement, created by Goodby Silverstein and Partners for Comcast Corp. The advertisement shows the handling of fatigue and unproductiveness of a modern office. Creative director David Shane shows an illogical office gossip, and insupportable boss discussing the early episodes of television programs.
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CREATIVITY EDITOR'S LETTER.
The article presents information on papers related to advertising and creativity discussed within the issue. It is argued that creativity is an important factor in business. There is a mention of a new section in the issue called Redefining Creativity which discusses new creativity in advertising. Information regarding the Redefining Creativity report is also presented. Jeremy Allaire of BrightCove and vinyl toy pioneer Paul Budnitz discuss the nature and the importance of creativity.
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Dandy dusty.
The article presents an interview with John Keaney, executive producer and director of music with J. Walter Thompson Co. He was asked that who came up with the idea of using the song "What Are You Doing the Rest of Your Life?" by Dusty Springfield in the DeBeers advertising spot. On being asked how much mixing and editing of the song was required, he said that extensive revisions were made. It was asked if it is more difficult to find an existing piece of music to match a particular spot.
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Dead Polo Walking.
The article offers information on a television spot of Volkswagen Polo automobile produced by Agence V Co. and Gang Films of Paris, France for Volkswagen AG. Joachim Back is director of the commercial with a passive storyline. It features workers at a crash test plant who feel sad for the automobile while running it through the final trial where it is to be destroyed.
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Demetri Martin "Clearifies" Windows Vista.
The article informs that comedian Demetri Martin is working for the promotions of an upcoming operating system named Windows Vista. Vista is expected to hit the shelves at the beginning of 2007. Martin appears in what Microsoft Corp. claims to be the first ever "puppet blog" on Clearification.com. This refers to a teaser campaign seeded online and also featuring a series of seven webisodes starring Martin as an uber-achiever.
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DESIGN COMPANY OF THE YEAR.
The article presents the New York-based 2 x 4, founded by Michael Rock, Susan Sellers and Georgianna Stout. It was cited as the Design Company of the Year 2006 for bagging the Cooper-Hewitt National Design Museum's National Design Award in Communications Design. Recent projects include works for Prada New York Epicenter, Illinois Institute of Technology McCornick Tribune Center and Knoll.
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Design Picks.
The article presents the favorite designs in any discipline for the year 2006 of some designers. Kashiwa Sato of the company Samurai likes the designs of the iPod Shuffle and the BeoVision 4-50 plasma TV. Saiman Chow of Transistor Studios likes the design of the gaming system Nintendo Wii. Stefan Sagmeister of Sagmeister Inc. likes the floating bed by Dutch designer Janjaap Ruijssenaars.
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Digital Art Comes of Age.
The article reviews the book "Art of the Digital Age," by Bruce Wands.
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Divine Couture.
The article presents information on an online advertising campaign created for the company Diesel. The creator of the campaign is London, England-based digital media studio Hi-Res! Florian Schmitt is the creative director of the campaign. The advertising campaign features a integration of video and flash animation depicting an angelic host named Delia, who guides visitors through the velvet ropes into heaven.
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Drama On Wheels.
The article reports on the interactive advertisement of automobile company, Saturn. The advertisement, which is a show featuring the 2007 Saturn Outlook sport utility vehicle, was made by Goodby Silverstein and Partners and whose web site, www.saturn.com/outlooktheater, was developed by Hi-Res, London.
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DREAMS, STEREOTYPED.
The article reports on the television advertisement of Minority Forum. Duval Guillaume made the advertisement for Minority Forum which features an overweight women doing her best to be a soccer player. The advertisement emphasizes the significance of an individual's popularity toward acceptance in the society.
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Duly Noted.
The article offers news briefs on companies in the visual effects and advertising industry. The Mill will use its London and New York staffs in its Santa Monica office while offices of Gasket Studios and BWN were moved to Minneapolis. Advertising agency, ZIG, partners with Chicago-based Hadrian's Wall. BBH opens a branch in Shanghai, China with Johnny Tan as its creative director.
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Duly Noted.
The article offers news briefs related to advertising agencies. Plan B Inc., a San Francisco, California-based planning company, is going to establish itself into a full-service advertising agency called Dial House. Instant Karma Films has been opened by advertisers Craig Farkas and Tanya Hunger which they claim is the first totally green commercials production company. Advertisers Martin Davidson and Will Roth have opened DavidsonRoth in Winston Salem, North Carolina.
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Duly Noted.
The article offers information about several developments in various firms. Taxi, an advertising agency, will open its new office in Vancouver in early 2007. Barkey Evergreen &Partners Inc. has changed it name to Barkley and shifted its office. An experimental marketing and design agency, Clickspring Design, has been launched by designer Erik Ulfers. Mackenzie and Yamamoto Moss Inc. have joined hands to create a new agency.
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Dunkin' Donuts "America Runs on Dunkin' " Campaign.
The article presents information on Starbucks Corp.'s new series of advertisements for coffee and donuts. The advertisements have a reggae-type of music from music performers, They Might be Giants. Advertising agency Hill Holliday, has produced the advertising campaign. Art direction has been done by Kevin Daley and Bryan Sweeney is the agency executive producer.
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eBay Expressionism.
The article reports that BBDO/New York is going to launch a website called eBay Express, which will feature eBay vendors who will sell new products only. The agency along with Ulf Johansson, director of Smith and Jones, promoted the website through television spot advertisements. The advertisement of the website has been explained.
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EDITOR'S CREATIVITY LETTERS.
The article presents the author's selection of creative companies in terms of their contribution to the state of brand creativity, advertising and commercials. Included are Amnesty International "It's Not Happening Here.But it Is Happening Now" from Swiss agency Walker, Martin Luther King Day "Remember Segregation," Ad Council "Pay Attention" and Toyota "Humanity" from Hakuhodo.
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Editor's letter.
The article focuses on the views of the author on the papers discussed in the October 1, 2006 issue of the journal "Creativity." The current issue's cover story features JetBlue Airways Corp.'s advertising campaign by the agency J. Walter Thompson Co. Another paper presents information about outdoor apparel company Nau.
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EDITOR'S LETTER.
The article discusses various articles and reports published within this issue of the journal, including one on the Creativity/Advertising Age IDEA Conference and another on the evolution of the interactive shop.
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EDITORS ROUNDTABLE.
The article presents information on the second annual Editors Roundtable related to the advertising industry, which was organized by the periodical "Creativity." At the event, the advertising industry's top editors expressed their views on various issues including editors' role in creativity, and new media revolution. Matthew Wood, an editor, said that the creative independence of editors varies from country to country.
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Editors' letter.
The article presents the authors' views on the changes happening in the advertising industry. They analyze the role of imagination, creativity and innovation used by advertising agencies in brand positioning. Several quotes of advertising executives are included in the article highlighting the power of creativity in the American market. Information has been provided about the Idea Conference to be held in New York City on November 2, 2006.
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Enter the Heroic Entry Form.
The article reports on the design of the poster of the 53rd Annual Type Directors Club(TDC) competition which was made by Number Seventeen, New York. Simplicity is the main feature of the design which make instructions and other information easy to understand and to find. TDC chair, Graham Clifford mentions that the design of the poster makes entry to the competition easier.
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Eva McCloskey … Unleashed.
This article presents information related to Eva McCloskey, new-business and public relations director at Boston interactive agency The Barbarian Group. He is now working as roller derby jammer. According to McCloskey, roller derby is not at all like wrestling. Rather it is very real that requires athletic ability. McCloskey and other ones practice four or five times a week and they try to go through cross-training when they can.
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Fluid Strengthens European Ties.
The article presents information about the company Fluid. The company has appointed Stephane Pereira as its lead editor. Fluid has entered into a partnership deal with music composers Graham Waugh and Raoul Brand of London, England-based o2 Music. Pereira has edited the motion picture "Asterix &Obelix: Mission Cleopatra."
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Folgers' Freudian Dream Collages.
The article presents information on a print advertisement campaign titled "Dreamscapes," created by Saatchi &Saatchi Co. PLC of New York for coffee maker Folgers Coffee Co. The script for the campaign has been written by Josh Schildkraut and according to him the campaign has been targeted to younger audience.
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Foundation of Hope.
The article presents information on an online memorial created by Agency.Com Ltd. for the World Trade Center (WTC) Memorial Foundation. The online memorial, in form of an American flag bearing the virtual signatures of people, seeks people's support for the construction of the WTC Memorial and Memorial Museum at the WTC site in New York City. The supporters can make an online donation and can get information on the Memorial effort.
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FUTURE PENSIONERS, TAKE HEED.
The article offers information on a television spot titled "Forever Young" produced by Brindfors AB advertising agency of Stockholm, Sweden for Swedish bank SEB's Pension plans. It was directed by Jesper Ericstam of Social club. The spot depicts various ways people may discover that they have started aging as first step in the direction of becoming future pensioners.
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GEICO.
The article presents information about Geico Corp. The advertising firm Martin Agency has created the recent campaign for the automobile insurance company. Some of Geico's commercials feature the animated character Gecko, which appeared six years ago in one of the advertisements to help people remember the correct pronunciation of the Geico name.
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Gettin' Friendly.
The article reports that Fosters has replaced the tagline "Australian for beer," with "Crack open a friendly," by starting a new advertisement for its beer brands with the help of advertising agency Ogilvy &Mather Ltd. Fosters is promoting its products through several advertising efforts including sponsoring "The Massive Mating Game," an online dating game hosted by Heavy.com and a series of webfilms and other friendly content.
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GETTY IMAGES' "NEW PHOTOGRAPHERS 2007".
The article presents information about the New Photographers seminar that was held in June 2006 in Cannes, France. The seminar was organized by Getty Images Inc. The seminar highlighted the works of 35 photographers. According to Lewis Blackwell, senior vice president at Getty, photography should capture events accurately.
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Global Probe.
The article presents information on an advertising campaign created for Tanqueray by New York-based Grey Worldwide. The campaign shows an intrepid band of explorers on a journey to uncover the hidden lime groves of Rangpur, India. Cast profiles, cocktail recipes and links to bizarre sites support the campaign.
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good luck when ed murrow's attacking you.
The article presents information on a political advertisement created by the advertising agency A-political for the Gillibrand for Congress campaign. The advertisement is inspired by character Edward R. Murrow's closing monologue in the film "Good Night, and Good Luck." The advertisement in the support of Kirsten Gillibrand, a Democrat running for the U.S. Congress in New York, features actor David Strathairn.
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GOODBY, SILVERSTEIN &PARTNERS.
The article presents the San Francisco, California-based Goodby, Silverstein &Partners, founded by Jeff Goodby and Rich Silverstein. It was cited as 2006 Agency of the Year for their award-winning advertisement campaigns for California Milk Processor Board, Saturn and Comcast. The founders did reshape the agency's structure and staff by splitting the creative output and by bringing in Derek Robson for the managing partner role and talents like Guy Seese, Jim Elliot and Will Hammond.
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graphology gets a rewrite.
The article presents information on the sales promotion activities of Tul pens. According to the company, handwriting can reveal the personality of a person. Tul appointed DDB Worldwide Communications Group Inc. and The Barbarian Group to draw an imaginary graphologist named Dr. Gerard Ackerman for the promotion of their Web site.
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Great Red Way.
The article presents information on the advertising campaign launched by Stockholm, Sweden-based advertising agency Great Works for vodka producer Absolut Vodka for the new Ruby Red brand. The campaign with the tag line "Absolut Ruby Red: The Evolutionary Musical," is an animated production. The campaign informs audience about the process and evolution of the brand.
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Grok the Monkey.
The article focuses on the book "Monkey Portraits," by Jill Greenberg. Greenberg is involved in the book for the past five years and it has more than 30 primates. Filmmaker Paul Weitz has written in the book's foreword about his experience seeing some of the monkey images at a gallery in Los Angeles.
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Gucci Gets It.
The article presents information on the redesigned Web site, Gucci.com, designed by Austrian digital agency Wollzelle. Through this Web site, Gucci Group NV earned style points in the Web design market. The site has utilities that allows shoppers to peruse Gucci's extensive product lines seamlessly and free from the distractions.
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Gucci.com.
The article presents information on Gucci Group NV's new Web site. The downloads can be done easily and the site allows easy navigation. The site shows luxurious and elegant fashion brands. It looks more like a print campaign, than an interactive experience. The Web site stands somewhere between a print campaign and a catalog.
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Guest Review.
The article presents information on some advertising campaigns. London, England based advertising agency Lowe has launched an advertising campaign for Nokia Corp.'s new cameraphone. The advertising agency Fallon has launched an advertising campaign with tag line "Snowball" for the company Travelers. The article also includes information on an advertisement by the advertising agency Cactus Communications.
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Haggar Wears the Long-Copy Pants.
The article features Haggar's long-copy pants. Long copy is very common in the realm of gear and tools, in ads, manuals and instruction booklets. Long copy reminds men that the Haggar brand from Texas still has the same integrity and dedication to innovation that it had since J. M. Haggar founded the company in 1926.
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Halloween In Your Face.
The article reports on the launching a print campaign aimed at parents to tap into their thought that if they were kids on Holloween, they would like to be given Snickers. The work is a photographic collaboration of Shawn Michienzi and Julian Wolkenstein, wherein, instead of being-tricked by the usual Halloween costumes, one opens up to a little version of himself.
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Happy's Accidents.
The article focuses on the latest advertisement promoting the website of Ontario's Workplace Safety and Insurance Board. The message delivered by the advertisement states that crippling accidents can happen anywhere in the workplace. The summations have been delivered by victims which are shown as critically injured yet preaching.
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Harley's Hardcore Chopped Hogs.
The article presents information about a print advertising campaign created by the agency Carmichael Lynch Inc. for Harley-Davidson Inc. Bonnie Brown worked as the art producer for the campaign while Jim Nelson and Andrew Clarke were the executive creative directors for the campaign. Brenda Clemons was the producer for the campaign.
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Head Games.
This article presents an interview with executives Augusto Sola and Gustavo Sousa of the agency Mother Advertising, who created the advertising campaign "Portal," for Orange PLC. Sousa commented on the contribution of production designer Dominick Watkins and director Noam Murro to the commercial. Sola also talked about the use of the toys that were suspended in mid-air.
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Hop A Cab?
The article focuses on the advertising campaign Gypsy Cab Project, created by Crispin Porter + Bogusky for Volkswagen AG's Rabbit automobiles. The advertisement shows a Rabbit automobile that runs like lagomorph wildly on the streets of New York City. The advertisement is directed by creative director Andrew Keller.
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How do you see the role of the agency creative director changing in the next several years?
The article focuses on the views of several advertising executives on the changing role of executive creative directors in the advertising industry. According to Mike Byrne, ECD at Anomaly, the role of agency creative director is to discover new heights leaving behind the traditional mindsets. John Butler, ECD at Stern &Partners, creative directors should employ the Internet to build a personal relationship between a brand and its consumers.
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hp: Brand in Transition.
The article presents information about Hewlett-Packard Co. The company had recently launched an advertising campaign created by the agency Goodby Silverstein &Partners. It had also changed the packaging of its products. These moves had resulted in the emergence of the company as a serious competitor to International Business Machines Corp. and Dell Computer Corp. However, the company was badly affected by a scandal involving its top management.
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I'VE FALLEN AND I CAN'T GET UP.
The article reports that Downtown Partners raised awareness of the World First Aid Day in September 2006 at Toronto in Ontario. The awareness included realistic life-size decals of fallen people placed at the bottom of stairwells. Red Cross workers were also on hand to distribute first aid packages and encourage people to enroll in first aid classes.
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IBM "Satin Curtain".
The article presents information on International Business Machines Corp.'s advertising campaign, "Satin Curtain." The campaign has been produced by advertising agency Ogilvy &Mather Ltd. The music has been created by JSM Music and Jim Nicholson is the composer. Joel Simon and Marc Algranti have produced the music. Joe Pytka has directed the suspense-filled campaign.
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Illustration's Expanding Universe.
The article discusses the proceedings of the conference called "Illustration Today: Symposium on the State of the Art" which was presented by the New School For Design in New York. Information about various works on motion graphics, toy design and graphic novels is presented. The conference also highlights a mini career retrospective conducted by illustrator Christoph Niemann with George Hardie.
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In Accord With Instinct.
The article offers information on a television spot titled "Birds" produced by Villarrosàs advertising agency of Barcelona, Spain. It is an advertisement of Honda Accord automobile's Adaptive cruise control technology produced for Spanish division of Honda Motor Co. Ltd. The spot depicts a controlled dense cloud of CGI starlings flying in complete coordination used as an analogy for the collision avoidance technology.
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in the closet.
The article presents information on the new Swedish-language web site of kitchen designer Ikea AB. The company has introduced its visitors to its site "Come into the Closet," which show cases five furnished floors, featuring a wide closet area filled with products and accessories. The site presents detail information on the products and its prices.
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Infection Connection.
The article offers information on a web-based campaign of the American Legacy Foundation carried out through its website Thetruth.com to spread smoking and tobacco related awareness. In it, pieces of information termed "Infections" are spread by individuals on the world wide web in the form of viral goodies. These include screensavers, desktop themes and do-it-yourself suggestions termed as "Quickies" and a personalized electronic card sender called Hairy-mail.com.
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Innovate, but do it for consumers.
The article presents an interview with Paul Bennett, creative director at advertising agency Ideo. Bennett explains the changing needs of customers and the concerns of progressive organizations to fulfill these arising needs. He believes that a creative marketer should understand his customers' requirements. According to Bennett, a company's marketing strategies should be based on creative and effective ideas.
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Interactive Advertising Signs of the Times.
This article presents information on the Mobizone technology developed by the Paris-based Kameleon Technologies. The Bluetooth-enabled interactive billboards have finally come to the United States. The concept of an advertising that communicates with passersby has become an advertising reality which has seen the day of light because of the technological innovations like Mobizone. With Mobizone, one can use his mobile to interact with an interesting billboard.
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INTERACTIVE AGENCY OF THE YEAR: THE BARBARIAN GROUP.
The article presents an interview with Benjamin Palmer, president of the interactive advertising agency, The Barbarian Group. When asked about their difference with traditional interactive advertising agencies, he emphasizes his company's size. He talks about the agency's day-to-day operation as well as the collaboration of their offices.
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Is anyone home?
The article reviews the television program "Celebheads," directed by Cheryl Van Ooyen and David Rosen.
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It's not your clients, it's you.
The article focuses on the views of the author on the Association of National Advertisers' annual conference, which was held in Orlando, Florida in September 2006. The author comments on the attendees of the "Masters of Marketing" conference, including Cammie Dunaway, CMO at Yahoo, Russ Klein, grand global marketing executive at Burger King and Gary Elliott, vice president for brand marketing at Hewlett Packard Co.
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Jaguar "XKR Launch".
The article presents information on the advertising campaign of the new model of Jaguar Cars Ltd., the Jaguar XKR. The advertisement has been produced by advertising agency Euro RSCG Worldwide in New York. Michel Comte is the director for lifestyle footage and Gary Holder is the director for car footage.
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Jetblue.
The article profiles Andrea Spiegel, vice president for sales and marketing at JetBlue Airways Corp. In 2005, Spiegel joined the airline after running her own luxury goods and travel consultancy AKS Communications. JetBlue was founded by airline veteran David Neeleman, who started Morris Air and co-founded WestJet Airlines Inc. JetBlue put up its $24 million account for review in 2005.
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John Livengood Unleashed.
The article presents information on John Livengood, executive creative director at DDB Worldwide Communications Group Inc., an advertising agency. From his early days, Livengood was interested in working with photographs. The expressive ability of painting attracted him and he started making paintings. Icaro Doria, a copywriter, and Menno Kluin, an art director, have presented their views regarding various issues.
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Johnnie Walker "Android".
The article reviews Johnnie Walker "Android" advertising campaign featuring a robot in a monologue about his quest for humanity. The advertisement was created by Bartle Bogle Hegarty in London, Great Britain in collaboration with producer Kristin Armstrong, director Dante Ariola and editor Andrea McArthur.
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JOHNNIE WALKER "ANDROID".
The article reviews Johnnie Walker "Android" advertising campaign featuring a robot in a monologue about his quest for humanity. The advertisement was created by Bartle Bogle Hegarty in London, Great Britain in collaboration with producer Kristin Armstrong, director Dante Ariola and editor Andrea McArthur.
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JUICY AIN'T EASY.
The article offers information on several television spots produced for juicy candy of Starburst Company by advertisement agency TBWA/Chiat/Day Inc. of New York. One of these spots featured a pasty guy disguised as a rasta to fool a girl, another featured a pair of twins wearing baja hoodies rollerskating near a boardwalk with tiny dogs. Yet another spot featured a whale spitting fish on two whale handlers who are discussing the experience of eating juicy candy in wetsuits.
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Just Dewey It.
The article focuses on an advertisement of the search engine, Ms. Dewey. The search engine enables websurfers to ask any question related to any field. It has been created by McCann Worldgroup and an advertising agency named EVB. The search engine is useful for people of every age group and has got an overwhelming response from everyone.
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kayak.com.
This article presents information related to Paul English, chief technological officer and co-founder of the online travel company kayak.com. Kayak was founded by English in January 2004 in partnership with former Orbitz consumer travel EVP Steve Hafner. Web 2.0 technology is being used at Kayak for continued streamlining and innovation to develop a site that can help customers choose the best deal by providing information on flight, hotel and car rental offerings online.
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KICK-FLIPPING IN PERSPECTIVE.
The article presents information about a television advertisement campaign for Nike Inc.'s skateboarding shoes. The television advertisements have been developed by the advertising agency Wieden &Kennedy. The advertisements feature Paul Rodriguez, a skater. The agency's executive producer is Ben Grylewicz.
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Know Your DataCines.
The article focuses on the views of Lenny Mastrandrea, a colorist at the firm Nice Shoes, regarding the Specter 2k Datacine System that is used for storing and conforming data. The system was recently purchased by Nice Shoes. It is used for editing digital images and videos with the help of a user's specified editing decision list. The features include advanced color correction techniques which allow color enhancement even in the middle of a session.
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Liquid Courage.
The article presents information on a television advertisement, created by advertising agency Barkley Evergreen and Partners Inc. for Sonic Restaurant. The advertisement informs about 168,894 possible drink combinations. Visitors to the website of the restaurant, created by the agency, can select their favorite sodas, juices, and real fruit garnishes from Sonic's 50 ingredients.
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Look Ma, No Heads.
The article presents information on Hewlett-Packard Co.'s (HP) brand campaign for it new division called Personal Systems Group (PSG), which is devoted to consumer products like PCs, handheld devices and high definition TVs. Advertising agency Goodby Silverstein and Partners prepared the television advertisement for HP. Information about the advertisement is also presented. The changing position of HP in the market has also been explained, specially after the launch of PSG.
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Lovin' That Beef.
The article presents information on the efforts of McDonald's Corp. along with the China Health Education Association, to promote the consumption of beef in China. The advertising campaign promoted by them involves the print media and discusses the marketing strategy of the brand. According to Phyllis Cheung, senior national marketing director at McDonald's China, the campaign is an also an effort to help consumers understand the McDonald's brand better.
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MAGNUM PHOTOS GEARS UP FOR THE BIG SIXTY.
The article presents information about Magnum Photos, a renowned photography agency. In May 1947, the company will celebrate its sixtieth anniversary. On the occasion of the anniversary, the company has planned to exhibit a documentary film, photographs, and web contents. Famous photographers Robert Capa, Elliot Erwitt, Bruce Davidson, Alex Soth, and Alex Majoli are associated with Magnum Photos.
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Messing With the Blues.
The article focuses on an advertising campaign for Dentyne Ice gum, a product of the company Cadburyadams, Canada. In the campaign, a man seems to be dating a woman who is elder to him. Another advertising campaign of the company features a gay couple. Andy Manson of the company MacLaren McCann Advertising, which is handling Dentyne's account, says that the campaigns reflect the diversity of relationships. It is an effort to reflect the society and not an intentional gay-market targeting.
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Mining the Creative Mind.
The article features Adobe's "Creative Mind" website. Goodby, Silverstein &Partners and London-based digital production studio Unit9 created the website that is free of traditional constraints of structure or navigation. "Creative Mind" is a free-flowing, whimsical online experience that shows off the new capabilities of the Adobe Creative Suite 2.3 software package within the abstract framework of a designer's mental universe.
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Missing Sock Mysteries Revealed.
The article features Argyles, a video game wherein stripes and polka-dotted characters play a game of hide and seek, blending in with the floor, and hiding in empty glasses. PES signed with Anonymous Content and Orange in launching the game. It denotes that the point in hide and seek is not how well one can hide but it is the fun in being found.
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Moov "Small Men".
The article presents information on the advertising campaign of the company BUF of Paris, France. The advertisement has small people representing callers scaled down to the size of cellphones. Advertising agency McCann Erickson has produced the campaign. Anthony Fradet and Christophe Rambaux are the art directors for the campaign,while Virginie Caille-Bastide and Frederic Pruvot are the creative directors.
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Motown Meets MoCAD.
The article reports on the launching of the Museum of Contemporary Art Detroit (MoCAD) in Detroit, Michigan. The Royal Oak, Michigan-based O2 Creative Solutions offered potential patrons the challenge to point the way to the museum. O2 distributed colored arrow stickers throughout the Detroit metro area leading up to the October 26, 2006 MoCAD opening party.
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Mr. Turkeyneck Knows Best.
The article presents information on an advertising campaign created by BBDO, New York, for Federal Express Corp. (FedEx) BBDO director Jim Jenkins targets to employ a touch of the absurd in the campaign to break up some of the shortcoming concerning ground shipping of FedEx.
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MY SO-CALLED SECOND LIFE.
The article presents the author's views regarding the world of virtual reality. Information has been provided about the schedule of a person who is living in a virtual world. Examples of online events and marketing campaigns have been provided. The author believes that the virtual world can offer a superior medium for product testing and market research.
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National Youth Anti-Drug Media Campaign "Whatever".
The article presents information on a National Youth Anti-Drug Media Campaign "Whatever" in the U.S. The campaign shows a teenager's role as a sober steward with drug-addicted friends. The campaign has been produced in New York by advertising agency Draft FCB. Creative directors Keith Ross and Gary Resch have worked on it.
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National Youth Anti-Drug Media Campaign "Whatever".
The article offers the author's opinion on the "Whatever" National Youth Anti-Drug Media Campaign. The campaign shows a guy in conversation with his friends who are taking drugs and he's helping them. The guy sees his friends as a problem he's going to pass on to someone else someday. But, the campaign doesn't really turn anyone off drugs.
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NAU.
This article presents information on the Portland-based company Nau. The article makes specific reference to Ian Yolles, VP-Marketing at Nau, and Mark Galbraith, VP-Product Design Mark. The company is intended to make performance and casual sportswear on the core principle of sustainability. The company has an objective to change fundamental things about the way clothing is made, distributed and marketed.
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NEW YORK'S "URBAN FOREST".
The article presents information on the Design Times Square: The Urban Forest Project, organized by the New York Chapter of the AIGA, an association for design, and the Time Square Alliance and Worldstudio Foundation in New York City. The project was unveiled on August 17, 2006 and will run till the end of October 2006. The project is a collection of banners created by more than 175 artists and designers from around the world. The project is based on the theme "trees."
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Nike "Defy".
The article presents information on the advertising campaign of Nike Inc. The campaign has been produced by advertising agency Wieden &Kennedy of Amsterdam, The Netherlands. Mark Hunter and Alvaro Sotomayor are the creative directors and Paulo Martins is the art director for the advertisement.
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Nike 'Robots".
The article focuses on a television advertising campaign for Nike Inc.'s shoes. The campaign has been developed by the advertising agency Wieden &Kennedy. The shoes of a runner attract her towards robot-building. According to an advertising executive, the advertisements are similar to those that feature on Nike's website.
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Nikeair.com.
The article reviews the website www.Nikeair.com from Nike Inc.
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No Locks, Hairy Yocks.
The article focuses on a print advertising campaign created by J. Walter Thompson Co. for Sunsilk brand of shampoo. The campaign discusses about various hair problems among women and the packing of the product. The color-code used in packing of the product are so natural that they form the part of the background rather than being traced on it.
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NOAH Menschen für Tiere e.V. "No Cage is Big Enough".
The article presents information on television commercials that have been made by the advertising agency Jung von Matt. The creative directors of the advertisements are Jan Rexhausen and Doerte Spengler-Ahrens. According to an advertising executive, the company's advertisements are based on a simple idea.
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NOT A SMALL BEER.
The article reports on the design of the packaging of Mad Elf Brew, a beer made by Tröegs Brewing Co. Harrisburg, Pennsylvania-based Neiman Group made the packaging design which features an elf who is very eager to drink the beer. Joe Barry of Neiman Group also mentions that they made the design look casual and funny.
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Not Lost In Translation.
The article reports that posters for the A More Perfect Union (AMPU) have been created by The Martin Agency of Richmond in Virginia. AMPU is a nonprofit organization at the local University of Richmond, which aims to promote tolerance and understanding between all faiths, particularly Islam. AMPU is dedicated to breaking down the barriers through awareness, education and fellowship
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Orange Gets In Your Head.
The article presents information on an art direction of the company Orange UK, in Great Britain. The art direction was launched to introduce its Magic Numbers program, through which customers are allowed unlimited talking with one telephone number. It also offers an option to add a new number, every six months. Advertising agency Mother handled the account and art director Noam Murro created a rainbow in the middle of a parking lot.
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Orange's Balloon Trip.
The article presents information on "Animals" campaign created by advertising agency Mother Ltd. for Orange PLC. The advertising campaign involved four teams of people to perform a variety of recreational tasks. Each of the four teams comprised of 60 people corresponding to the subscriber plans offered by Orange under the names of Panther, Canary, Raccoon and Dolphin. The whole range of activities in the six-week project were documented and captured on video.
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Other….
The article presents the author's opinion on the digital design industry and its increasing scope in the advertising world. The digital design industry is very complex but acts as a bridge linking the worlds of design and advertising. Vital differences exist between traditional and digital advertising agencies.
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Our second annual report.
This article presents information on several marketers who have explored creativity to find insightful and honest ways to get connected with consumers. These marketers have succeeded in producing impressive brand messages.
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Panasonic Viera "Guatemala".
The article features a Panasonic TV advertisement about snow falling in Guatemala. The best integrated campaign last year was the advertisement for the Sony Bravia "Balls." This year, the snow fall scene is revealed to be happening inside the Panasonic TV itself, which is considered as the most overused shot in this category.
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People on the Move.
Career developments involving executives in the advertising business are discussed. Jae Goodman has been appointed as the creative director of CAA Marketing in Hollywood, Los Angeles, California. Geordie Stephens has been appointed as the director of Santa Monica, California based-Tool Co. Dan Morales has been promoted to the post of executive creative director of Leo Burnett Worldwide Inc.
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People on the Move.
Career developments involving employees in the advertising agency are discussed. John Yorke has been appointed as executive vice president for interactive and integration operations at the agency GJP Advertising. Tom Christmann has joined the advertising agency Taxi New York as creative director. Dre Labre has been promoted to the position of creative director at the company Tribal DDB Canada.
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People on the Move.
Career developments involving executives of several companies are discussed. Guy Murphy has been appointed as global planning director of J. Walter Thompson Co. Luis Janumis has been hired by Colby &Partners as its interactive producer and project manager. Leslie Stone will serve Wieden + Kennedy/New York, as head of strategic planning.
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Perrier At Play.
The article reports about the campaign of water brand Perrier featuring print, outdoor and collateral. The names behind this campaign are that of illustrators Al Murphy and Paul Davis. The campaign targets people under the age of 40 and aims to do something unexpected. It has been designed by Ogilvy &Mather Worldwide of New York.
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POV.
The article offers information on the creative picks of the representatives of top agencies and production companies in 2006. Hashem Bajwa from Digital Planner Goodby, Silverstein &Partners says the iPod Nano work is wonderful with online banners, letting people create their Nano color animations. Rick Webb, co-founder and chief operating officer of the Barbarian Group lists his creative picks which include Sony Bravia and Aleksey Vayner's Goldman Sachs application.
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pretty fierce.
The article presents information on an advertising campaign on television featuring tennis player Justine Henin-Hardenne during the U.S. open Women's Final. The campaign has been created by the advertising agency Wieden + Kennedy/Portland. It shows the performers singing to encourage Hardenne in the women's final against tennis star Maria Sharpova.
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PRODUCTION COMPANY OF THE YEAR: @RADICAL.MEDIA.
The article presents @radical.media, founded by chairman/CEO Jon Kramen and president Frank Scherma and cited by Creativity publications as the Production Company of the Year 2006. Recent project so the company include Sundance Channel series and History Channel miniseries "10 Days that Unexpectedly Changed America." Bob Friedman, president of media and entertainment, spearheads the innovation efforts of the company.
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Pubic Display.
The article presents information on an advertising campaign to showcase Remington Co.'s line of hair care products. The campaign is created by advertising agency The Viral Factory, which was commissioned by Grey Worldwide. The campaign features a fake fashion show in which models hairy attire is based on Greek icons like the Hydra and the Golden Fleece. The creative director for the campaign is Sam Hibbard.
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Quotes.
The article presents quotes from notable creative marketers on certain advertising campaigns. Chris Turner of Ogilvy &Mather Ltd. said that the sad irony of the degradation of Chicago's storied architectural past was the inspiration behind an advertisement. Neil Dawson of Ogilvy &Mather London talked about British Petroleum's "clean graffiti" campaign created by the company. Mike Wilson of the company Lowe made a remark about on an advertising spot.
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REAL MEN DRINK BAVARIA.
The article discusses a television advertisement of Bavaria beer brand from Bavaria SA. Details of the advertisement campaign is presented. The advertisement challenges metrosexual men to explore their masculine side. The commercial shows a man and a bear where the bear is terrified by the man. The advertisement is created by advertising agency Kesselskramer.
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Repositioning Sex.
The article focuses on a poster that has been designed by Cliff Freeman &Partners. The poster refers to various sex positions and aims to make the college students aware that AIDS is still present. Company's assistant creative director, Lee Seidenberg says that everyone is aware of the popular sex position posters that are found in many college dormitory rooms.
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Righting Some Frank Lloyd Wrongs.
The article presents information on an advertising campaign designed for the Landmarks Preservation Council. The project highlighted the declining architectural standards of Chicago, Illinois. The advertising agency for the Landmarks Preservation Council is Ogilvy &Mather Ltd., Chicago. Some of the old buildings were replaced by unattractive modern structures.
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Samsung "Shout-Outs".
The article reviews Samsung advertising campaign featuring a website that allows National Football League (NFL) fans to send messages, which are to be displayed on a stadium screen. The advertisement was created by Cheil Communications America in Ridgefield Park, New Jersey in collaboration with agency producer Sandy Nelson and project managers, Eitai Tabari and Joe Andreana.
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SANTO RISING.
The article presents information on Santo, a Buenos Aires, Argentina-based advertising agency. The agency was started by advertising executives Sebastian Wilhelm and Maximiliano Anselmo. Santo developed advertising campaigns for companies such as Coca-Cola Co., Unilever PLC, etc. Recently, Santo developed a TV campaign for Telecom Argentine's broadband business.
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Seichrist University.
The article profiles advertising guru Ron Seichrist. He has been teaching creativity at Miami Advertising School in Miami, Florida for the past 13 years. Seichrist founded the school and with his wife Pippa Seichrist, has been responsible for producing students with thorough knowledge of advertising skills.
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Self-reflexive Sheet Metal.
The article presents information on an advertising campaign for Passat automobile from Volkswagen AG. The campaign has been planned by advertising agency Crispin Porter + Bogusky. The advertisement features a violent collision, where the passengers walk away unhurt due to the safety features present in the vehicle.
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Serpentine Cuisine.
The article offers information on a marketing initiative undertaken by Crispin Porter + Bogusky Co. of Miami, Florida for Burger King Corp. In it, people are asked to eat the Triple Whopper consisting of triple burgers like a snake. The comic attraction of this unique initiative lies in the way actor, martial artist and VFX operator Ilram Choi slithes like a snake to eat the Triple Whopper. The success of the initiative led to its transformation into a television advertisement campaign.
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SHOOTING STARS.
The article presents a report on film directors Guy Manwaring, Dougal Wilson, and Eric Lynne. It presents the story of all the three directors who happens to be best friends and even roommates once. Moreover, it also includes information on Manwaring's career decisions and how he had known Wilson and Lynne.
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Shout House.
The article reports on the creation of a web site by agency Cheil Communications to promote Samsung's high definition television. National Football League (NFL) fans can submit shoutouts through an interactive jumbo screen on the web site and vote on the caustic one-liners of fellow fans to know which ones are good enough to be flashed in the NFL stadium.
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Slap-Happy for Yappy.
The article presents information on an advertising campaign to promote voting in the midterm elections, which will be held in November 2006 in the U.S. The agency promoting this campaign is WestWayne Inc in Atlanta, Georgia. The campaign is aimed at promoting and voting for the right candidate for the senate elections.
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Snakes on the Brain.
The article presents an interview with screenwriter John Heffernan about his movie "Snakes on a Plane." When asked that why the Internet crowd was so excited about the movie, he said that the title of the movie is what it has in it, so people will obviously get excited about the story of "Snakes on a Plane." He says that it is almost impossible for any studio to create the kind of awareness that this movie did.
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Sony Europe.
The article profiles David Patton, senior vice president for marketing communications at Sony Europe GmbH. Patton was the executive responsible for the company's television commercial for the Bravia brand. The Gold Lion-winning commercial, titled "Balls," was created by the advertising agency Fallon London.
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SOUND + VISION.
The article presents information on several advertising campaigns. Publicis Mojo, an advertising agency, has developed an advertisement featuring a cat. The advertisements have been mixed at the Nylon Studios. An advertising campaign has been developed by Martin Agency. Verizon Communications Inc. has launched its new video/audio tool which allows users to mix their own tracks. Jay Zasa and Doug Dauzier, assistant creative directors, think that the new platform will be helpful to people.
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SOUND + VISION.
The article offers information about various songs in advertisements and views of advertising executives on them. For Audi's NASA-themed advertisement, sound designers Johnie Burn and Joe Mount worked in tandem with director Johny Green. Music of another advertisement was amazingly good with such a minimal visual element. Executive creative director, Andrew Keller, said that their decision to choose the guitarist Slash for one of their advertisements was the best.
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SOUND + VISION.
The article presents an interview with Rachel Dunn, executive producer of Ten Music. When asked about the kind of music they are searching for, she emphasizes the importance of the music that will fit the character Mark Horowitz who starred in the campaign. She mentions the significance of using music in the campaign and also states that talking to the client helps her in determining the right kind of music for an ad.
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Spot, Rock and Roll.
The article informs that the musical band RockDotRock will campaign for the online security software by Symantec Corp. RockDotRock is an '80s-style band formed by Night Agency. In a live performance in New York, Symantec's newly crowned rock stars said hello to the world followed by the online release of its five-song debut album.
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Tapping into a Good Cause.
The article reports on the establishment of the Tap Project, a campaign to bring clean drinking water to the Third World through charitable donations. The campaign stimulates New York restaurant patrons to order branded water for a $1 charitable charge, which will be donated to the United Nations International Children's Emergency Fund.
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Taste the Styrofoam Rainbow.
The article reports on the print advertisement of Skittles which was made by advertising agency TBWA/Chiat/Day/New York. The print campaign features a slogan written with rainbow colors effect which is attractive to children. Hans Seeger made the design while Ola Bergengren is the advertisement's photographer.
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TateTracks.org's Music to Watch Art By.
The article presents information on an advertising campaign for the British art gallery Tate Modern created by advertising agency Fallon. The company has created a new campaign, which attempts to attract the young museum goers to the museum. The agency was creative enough to invite some well-known and growing musical artists to visit the museum and create music inspired by artwork of their choice.
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The Accidental Director.
The article presents information about Joaquín Baca-Asay, a cinematographer. Famous for projects such as Super Troppers, Roger Dodger, and Thumbsucker, Baca-Asay has worked with several creative directors. Recently, Baca-Asay signed with the firm Park Pictures for commercials representation. With a degree in filmmaking from New York University, Baca-Asay worked on a series of advertising campaigns that shaped his career.
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The Art of the key.
The article presents information on the biannual real estate magazine "Key." The first issue of the magazine, which was released on September 10, 2006, incorporated visions of graphic designers Stefan Sagmeister and Carin Goldberg; fine-artists Frances Richardson, Simon Evans and James Welling, and others. The magazine symbolizes the relation between the people and the property.
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THE CAVEMEN, MANN-STYLE.
The article features the mock trailer made up of unused footage from both rounds of the Martin Agency's work for Geico that has surfaced on the web. The footage revealed all manners of intrigue, love triangles, helicopters, angsty Neanderthals and retro glitz. Copywriter Joe Lawson says Geico typically releases a spot a month, and the trailer compiles elements of a newly shot quintet of spots alongside older footage.
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THE CREATIVITY QUESTION.
The article discusses how the role of the commercial director is developing with the rise of the Internet and mobile devices. According to executive producer/co-founder Hungry Man, Steve Orent, webisodes are helping directors to become more creative. Smuggler's co-founder/executive producer, Patrick Milling Smith, said that a director must be comfortable with editing and working on motion graphics.
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THE FASHION KING OF QUEENS.
The article offers information on the latest advertisement venture of Steven Label of Steve Madden from Long Island City, New York City. As a part of the venture, the new model was photographed in Queens, New York City. This place is considered the next fashion capital of New York City by Faun Chapin, design director of the venture. This venture is produced by advertisement agency Amalgamated of New York City.
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The Getty Wants to Boar You.
The article comments on print advertisements created by advertising company M&C Saatchi Worldwide Ltd. for its new client J. Paul Getty Trust and the leading cultural plum J. Paul Getty Museum of Los Angeles, California. Huw Griffith, CEO of the agency, said that posters and print advertisements make art work more easily available to the diverse audience.
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The Horror Ad Ascendant.
The article presents information on the poster advertising campaign created by Culver City, California-based advertising agency Art Machine for the horror film "The Descent," produced under the banner of Lions Gate Films Inc. Art Machine is a specialist in print advertising for the entertainment industry. The poster campaign has been inspired from the photograph called "Dali Skull" by photographer Philippe Halsman.
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the hose writing is on the wall.
The article presents information on a global multimedia campaign of BP PLC. The campaign "Clean Graffiti," seen in London, England, is created to hype the company's reduced emissions. The execution of the campaign is done by advertising agency Ogilvy. The creative director of Ogilvy, Neil Dawson informs that they are discussing the production of these advertisements in tunnels and under railway bridges with several London councils and will later clean the wall.
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The Image Portfolio.
A list of advertising agencies published in the special advertising section of this issue of the journal is presented. The advertising agencies include: Age Fotostock, BBC Motion Gallery, Stockphoto Inc., Photoalto Agency and Shutterstock.
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THE KAFKA QUESTIONNAIRE.
The article presents an interview with Tim Foley, partner and co-creative director of Full Contact. On asked about his dream job, he said that it is to get paid to fill out random questionnaires. He said that after every megashop has merged into one advertisement entity, it will be named as Google. Depends Arena was the name given by him for the most preposterous corporate name for a sports stadium.
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The King Comes to Consoles.
The article reports on the creation of Crispin, Porter + Bogusky's Burger King characters in videogames. Three Xbox and Xbox 360 titles made their introduction, showcasing gameplay with the purchase of a Value Meal. Crispin worked with developers to create the games including "Pocket Bike Racer," and "Sneak King." Rob Reilly, creative director on Burger King at Crispin, said art director Aramis Israel and integrated producer Eric Rasco contributed knowledge to the project.
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The Meaning of Strife.
The article presents the career of film director Terry Gilliam. The career of Gilliam has many ups and downs. He was editor and cartoonist of the Help! magazine of Harvey Kurtzman. His latest movie, "Tideland," has been given low grades by many critics. Some of the box office movies that he made include "The Fisher King" and "12 Monkeys."
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THE ORIGIN OF A NEW SPECIES.
The article focuses on an advertisement of DaimlerChrylser AG's four-door Jeep Wrangler Unlimited. The advertisement has been created by BBDO Detroit Inc. It shows the vehicle from above with all its doors open and toting sports gear. This concept has been adapted for print advertising and outdoor iterations. Writer of BBDO Detroit, Ty Hutchinson, said that the main idea was to show the four doors of the vehicle.
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THE PRODUCTION COMPANY OF THE FUTURE.
The article focuses on the business plans of advertising agencies. In the future, advertising production companies will have to develop content for multiple mediums. Advertising agencies should use cost-effective methods for developing advertising campaigns. The production companies should work in association with advertisers to develop commercials, viral advertisements, downloadable advertisements, etc.
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THE ROAD TO MINT MATURITY.
The article reports on the print advertisement of Altoids. Advertising agency, Leo Burnett Chicago made the advertisement for Altoids with photographer, Tony D'Orio. The advertisement emphasizes the curiosity of teenagers about almost everything including sex, hairstyles, popular trends, and even drugs.
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THE THREE-WAY.
An excerpt from a conversation between three friends about their journey including Eric Lynne, Guy Manwaring, and Dougal Wilson is presented.
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The true brand architects.
The article presents information on Frank Gehry, an architect. Gehry is famous for designing buildings such as the Disney Concert Hall and the Guggenheim Bilbao. Gehry believes that architecture has a wide scope. A good architectural design of a building has the ability to attract customers. Gehry aspires to make architecture a part of the marketing strategies that are used by companies.
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Therapy Turns a New Page.
The article reports that Great Britain-based production company Therapy Films is opening a new division, Therapy Publishing. The opening of Therapy Publishing will mark the release of director Malcolm Venville's latest book of photographs "Lucha Loco," which features more than 120 portraits of Mexican wrestlers.
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Tokyo Plastic.
This article presents an interview with Sam Lanyon Jones and Andrew Cope, founders of the company Tokyoplastic. When asked about the reasons to name London, England-based animation collective as Tokyoplastic, Cope said that both of them have been inspired with Japanese culture and design. Cope and Jones talked about the advertising campaigns they did for MSN, Mitsubishi and Toyota. Jones called clarity of vision as the duo's design philosophy.
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Touran Tours with Tots.
The article describes the sale of minivans to male buyers, especially young dads. Riding the H5 POV is a rollercoaster ride starting with the pleasures of youthful manhood. It can be used in many occasions including social gatherings and weddings. Babies can even be comfortable in it. It can be driven in the meadow and even into a familiar terror zone.
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Toyota.
The article profiles Jim Farley, corporate officer and group vice president for marketing at Toyota Motor Sales U.S.A. Inc. Farley's outstanding performance to market the company's Scion automobile led him to his current position. He reports that the Scion automobile ranks either as the number two or three automotive brand in the United States.
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Toys R Buck.
The article offers information on a customized design of vinyl Toy2R Qee figure created by Bicoastal animation, effects and design studio Buck of New York. The creation was presented at the "Graphic Contents" show held from October-14-November 3, 2006 at Pasadena Gallery. Various graphic design and motion graphics studios were asked to customize an 8-inch Toy2R Qee figure. It is a platform toy created by Hong-Kong based manufacturer Toy2R which has endless customization possibilities.
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TRAVELING AT THE SPEED OF ART.
The article provides information about a traveling gallery named "Light and Speed," that has opened in Los Angeles, California on October 20, 2006. The gallery will be in New York for the latter half of November before moving on to Miami and Chicago, featuring seminars and retailer presentations in addition to the art. The gallery is a joint production of lifestyle marketing company Inform Ventures, Lime Public Relations + Promotion, and Lexus agency Team One
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Troika Brands The CW.
The article reports that advertising agency Troika Design Group is branding the CW Television Network formed after the merger of UPN and WB Network. The merger was primarily aimed at fulfilling the expectations of both urban UPN viewers and suburban WB viewers by making CW a brand with which consumers can identify themselves. The CW logo, which is combination of a curved representation of letters and natural green hues, is designed to express dynamism, movement and a combination of interests.
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TWISTING METAL.
The article offers information on a television spot titled "Naturally Capable" produced by TBWA/G1 Co. of Paris, France for Nissan Motor Co. Ltd. It is directed by Lieven van Balen of La Pac. The spot features an automobile transforming into various creatures to overcome several obstacles in its path. Computer generated graphics in the spot were developed with the help of FX works technology of Mikros Co.
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UGLY LOOKIN' GOOD.
The article offers information on the works and contributions of Ugly Pictures in the field of animation and creativity. Since its debut at Fluid's battle of the Ad Bands, Ugly Pictures' animation spot made its way around the interweb again and subsequently catching the attention of various networks, content providers and film festivals.
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Uncooked… Unleashed.
The article focuses on a creative enterprise named Uncooked. The enterprise is owned by Natalie Carbone and Armand Prisco. One of the partners told that they were willing to channelize their own creative ability therefore they left McCann Erickson Worldwide. The enterprise is famous for its greeting cards. Carbone told that he hired animator Jeremy Miller and composer/sound designer Jay Lifton to create an animated image campaign based on greeting cards.
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Uniqlo.
The article presents information about the clothing retailer Uniqlo. Founded by Tadashi Yanai, Uniqlo is an established brand in Japan. This fall, Uniqlo will launch its global flagship store in Manhattan's Soho district, which is likely to pose a threat to rival clothiers, including Spanish retailer Zara.
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Untitled.
The article provides information on miscellaneous issues. The U.S. constitution has been printed in Arabic by The Martin Agency. An art site has been booted up by Timberland Co. The American Legacy Foundation spreads infections which must be prevented. Food chain Burger King tries its hand in serpentine cuisine.
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Value Judgment.
The article reports on the advertisement made by MRM Worldwide for fast-food chain, Wendy's. MRM Worldwide created the Wendy's web site, Bureau for Better Value, at www.BBV99.com, to inform customers of great tasting food at affordable prices which are offered by Wendy's through its 99-cent value menu.
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Very Funny.
This article presents information related to Paul Middleditch, a comedy advertising director. Middleditch got an early start in film in his native country New Zealand. In his young age, he opted to work for music videos, short films, commercials and features. His advertising venture into North American got a recognition in 2001 when he directed a comedic Bud Light spot called "Fridge." The commercial was a successful one that earned him a Gold Lion and more work.
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Volkswagen "Rabbit Transit System".
The article presents information on the advertising campaign of Volkswagen AG's Rabbit Transit System. The campaign has been produced by advertising agency Crispin Porter + Bogusky. The creative directors of the campaign are Rob Strasberg and Tony Calcao. The chief creative offices is Alex Bogusky. The agency has made an interesting print campaign.
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volkswagen.
This article presents information on Kerri Martin, who has been hired by Volkswagen AG as director of brand innovation. Martin has earlier worked at Bayerische Motoren Werke AG. Due to Martin's efforts, Volkswagen's sales got a boost and it registered a growth of 20 percent in the first four months of 2006. It is expected to maintain a pace to be up 5 percent for the year.
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Warning: Graphic Scenes of War.
The article focuses on the online graphic novel "Shooting War." Journalist Anthony Lappé has created this online graphic novel. The story of the series is set in 2011 on the Iraq war. Lapp&decided to turn it into an online graphic novel at the suggestion of one of his friends. His collaborator, Dan Goldman, said that he used photography, vector illustration, digital collage and digital painting to give an authentic look to the online graphic novel.
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Wayne On Demand.
The article reports on the television advertisement of EA Sports. The advertisement, which was made by Wieden and Kennedy Amsterdam, features British football player, Wayne Rooney, doing some silly things. Rooney do some golf swing, karate and boxing moves. The advertisement will be use for EA Sport's coverage of FIFA'07.
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Web Design From A to X.
The article discusses views of several executives on the merits and demerits of the web site development technology, Ajax. According to Rei Inamoto of AKQA, Ajax gives an opportunity to create rich Internet applications. But it has a painful debugging process as it uses Javascript heavily. Senior programers Francis Turmel and Jason Horwitz said that it allows for asynchronous communication and creates better continuity for user.
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web watch.
The article presents information on some Web sites. The Web site www.lvhrd.org belongs to LVHRD, a social organization based in New York. The Web site has been launched by creative professionals to promote the organization. The site www.godosomething.co.uk is created by British shoe brand Kickers and gives a message to the lazy Internet users. Their tagline is "Go do something."
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WEB WATCH.
The article reviews several websites including www.verybadporn.com, www.mascotkombat.com and www.reginaldpike.com.
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Why the right brain rules.
The article presents an interview with Dan Pink, author of the book "A Whole New Mind." When asked about the brain skills he follows, Pink answered that he is a left-brained person and believes in performing sequential logical tasks. Referring to technological developments, Pink says software is replacing or increasing the power of the human brain. He also discusses the future when logical tasks will be performed on computers.
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WTC Memorial Foundation "Where Were You?".
The article presents information on the advertising campaign for the World Trade Center Memorial Foundation, U.S. The campaign is titled "Where Were You?" The absence of sound in the advertisement sets it apart from the others. Music supervision is done by Dawn Sutter Madell and Anthony Sperduti is the creative director for the advertisement. Advertising agency TBWA Chiat/Day has produced the advertisement.
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Yellow Pencil Meets Hexagon.
The article presents information on the decision of the not-for-profit organization D&AD to renew its identity. The organization is even planning to introduce a new logo to embrace a new corporate identity. The new logo is a blend of the original logo along with a yellow hexagon. The organization was earlier known as "Design &Art Direction."
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Zoo Trippin'.
The article focuses on an advertisement titled 10K Blowout, which has been made by the advertising agency, Mother/London. In the advertisement two marketing executives named Steve and Rich had been given £10,000 by their bosses for an advertisement. But they decided to spend it in some other way. Therefore they hired a model to go for lingerie shopping along with them. They also played strip miniature golf.
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Zune Shoots the Moon.
The article features Zune, Microsoft's new alterna-pod. Glenn Cole, co-CD at 72andSunny says that Chris Stephenson, general manager for global marketing for MSN Entertainment Business, and his crew have organized Zune within Microsoft, although it is unrecognizable from the inside as being a Microsoft entity. The agency had only around three months from early sessions working on the strategy side in brand development to delivering creativity.
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Zune's Love-in.
The article offers information on promotional campaign for Zune Digital Media Player released by Microsoft Corp. The campaign is supported by 72andSunny of Los Angeles, California including works from Zune Arts Program. The program has enlisted more than 20 artists to create graphic designs like Motion Theory, Mekanism as well as posters on themes such as music, entertainment and friendship.
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