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"Going Green" New FTC Rule Compliance Focus of '08 Legal Symposium.
The article reports on the International Franchise Association's (IFA) 41st Annual Legal Symposium conducted at the Capital Hilton in Washington, D.C. in mid-May 2008. Environmental issues and their legal implications and detailed explanations of compliance requirements mandated by the Federal Trade Commission's Franchise Rule revisions were among the topic discussed at the event. Nearly 600 attorneys and business professionals attended the annual event, which got underway following a welcome speech by IFA Chairman Steve Greenbaum.
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"Green" Conventions: How to Plan Great Meetings and Help the Environment.
The article offers tips on planning a convention for the franchising world, which must meet increasingly-high standards for eco-awareness and earth-friendly events. Convention planners are advised to start with the elements that can be changed with sound ideas and a small investment. They must also remember that embracing and communicating a green initiative in and of itself will signal a move in the right direction and change the mindset and expectations of all participants.
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"Introduction to the Law of Franchising" Now on Sale.
The article reviews the book "An Introduction to the Law of Franchising," by David J. Kaufmann and David W. Oppenheim.
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"No-Brainer" Technologies.
The article reports that technology has increased efficiency and effectiveness for franchise organizations from reporting and marketing to support and communication. Of all the ways technology can be applied in a franchise system, there are those uses and applications that are "no brainers" because of the positive effect they can have on franchisors and franchisees. To make the no brainer list, the technology must be affordable and readily available and create value.
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'West Coast' Burgers Get Lift.
The article presents news related to franchising published in the "Washington Times" in June 2008. A Falls Church hamburger shop is hoping to raise the status of the common Washington hamburger. The event, at the Walter E. Washington Convention Center from Friday to Sunday, hosts a broad menu of franchises including food vendors, health care companies and parcel shippers. The International Franchise Association (IFA) also holds seminars for people in all stages of setting up a franchise.
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2008 Diversity Institute/MinorityFran Calendar of Events.
A calendar of events for the franchising industry in the U.S., from June to September 2008, is presented, which includes one-day franchise opportunities for women and minorities seminars, the Black Enterprise Dealmakers Conference and the Congressional Black Caucus Foundation Annual Legislative Conference.
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2008 Legal Symposium--It's all in the Planning.
The article offers information on the 2008 Legal Symposium to be held by the International Franchise Association.
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2008 Taste of Franchising Sponsors Honored.
The article offers information on the Taste of Franchising event to be held February 9, 2008 at the annual convention of the International Franchise Association.
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2009 States' Outlook: Can You Spare a Billion?
This article discusses policy issues that will be tackled by U.S. lawmakers and should be followed by the International Franchise Association (IFA) in 2009. According to the U.S. Center on Budget and Policy Priorities, 29 states had to cut spending, use reserves or raise taxes to balance their 2009 budgets. IFA expects other states to seek legislation that coordinates their franchise statutes with changes implemented in 2007 by the U.S. Federal Trade Commission's revised Franchise Rule.
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300 Mark in Sight for VetFran Participating Companies.
The article discusses the growing interest of military veterans in franchised small businesses in the U.S. A recent survey of the International Franchise Association's outreach program revealed that veterans have acquired more than 1,000 franchised small businesses. As of March 2008, the Veterans Transition Franchise Initiative or VetFran recorded nearly 1,100 military veterans have put their leadership and management skills to work and have joined those living their dreams of small-business ownership through franchising.
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A Brave New Workplace: Creating An Innovative Environment for Today's Top Talent.
The article offers information on the Ninth Annual Leadership Conference hosted by the International Franchise Association's Women's Franchise Committee to be held in Orlando, Florida on February 9, 2008.
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A French Pavilion at Franchise Expo South 2009.
An interview with Michael Ehrlich and Cécile Delettré of the French Embassy Trade Office is presented. Their current strategy involves selecting 10 companies that will represent France's franchising industry during Francise Expo South, Miami, 2008. According to Erhlich and Delettré, they want to help innovative and successful French brand concepts to test the market and introduce them to the franchise industry in the U.S. They cite some of the activities of their New York office for 2008 and 2009 in the franchising sector.
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Accepting the Mission: Advance the Franchising Community.
The article discusses various reports published within the issue, including one on the winners of the International Franchise Association awards in 2008 and another by Steve Beagelman on closing deals.
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Acknowledging Success: How to Build an Effective Franchise Recognition Program.
The article provides suggestions on how to build an effective franchise recognition program. Building an effective franchise recognition program can be a crucial element in promoting the actions, diligence and planning required for being a successful franchisee. Building an effective franchise recognition program must start with a simple goal: to acknowledge, to appreciate, and to award treasured franchisees.
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Addressing the Most Common Franchisee Claims.
The article discusses steps to avoid the most common varieties of franchise litigation. It states that the most common claims brought by franchisees against franchisors include breach of contract, fraud and misrepresentation, breach of the implied covenant of good faith and fair dealing, and violation of franchise laws. Two of the key areas in which a franchisor can take proactive steps to avoid such claims, according to the author, are in the franchise sales process and in franchisee communications.
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Advertise Online or Offline? Yes, is the Answer.
This article provides tips for franchise businesses on how to leverage the Internet for advertising. It is noted that a franchise business should understand its average sale. A franchise business is advised to gather as much information about its customers and prospects as possible. Using the help of experienced professionals may be more expensive, but it pays in the long run.
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After Performing Community Service Around the World, Franchisee Helps Others Find Careers.
The article features Palbinder Badesha, owner of an Express Employment Professionals franchise in Corona, California. Since opening her franchise in 2005, Badesha has placed thousands of jobseekers in temporary and permanent positions throughout Corona and Riverside. Badesha encourages all prospective business owners to do their homework on their desired business concept. For Badesha, her involvement with several organizations is important to reaching her goal of becoming the leading staffing provider in the area.
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Alternative Franchise Financing Can Close the Gap.
Buying a Franchise with Retirement Funds
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An Audit You Can Live With.
This article provides information on the financial audit being made by a franchisor to a franchisee. For a franchisor, it is important to know the financial health of a franchisee and ensure that the sales are reported correctly. While franchisees want to see which pitfalls that the franchisor can help them avoid. The financial audit process occurring between a franchisor and a franchisee can be accomplished easily with training and some basic math skills.
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Are Franchisees Independent Contractors? Not Everyone Agrees.
The article focuses on franchisees operating as independent contractors. Virtually every franchise agreement contains a boilerplate provision that restates an acknowledgment that the franchisee is an independent contractor and not a partner, joint venturer, agent or employee of the franchisor. Most franchisors are familiar with the risks of vicarious liability and have taken steps to minimize the risks, such as requiring franchisees to post signage alerting the public that the franchise is owned by an independent businessperson and not by the franchisor.
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Are You Covering All Your Bases?
This article explores the importance of expositions for both franchisors and franchisees. The goal at every MFV-produced franchise event is to attract the highest-quality franchise prospects for its exhibitors, said Richard Del Giorno, show director for MFV Expositions. In fact, franchise expositions are some of the most effective venues to bring franchisors and franchisees together. In addition, expos are some of the most cost-effective venues for generating leads.
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Arizona: A Profile.
This article presents information on Arizona. Arizona is also known as the Grand Canyon State. Its capital city is Phoenix and its population as of 2008 is 6.3 million. The state is headed by Governor Janet Napolitano, who was first elected in 2002 and re-elected in 2006. The Arizona Legislature is comprised of the Senate, the House of Representatives and the Congressional Delegation. Franchise facts on Arizona are discussed, as well as the stance of the state on the immigration debate.
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Attract Great Employees with Non-qualified Deferred Compensation.
This article discusses the use of non-qualified deferred compensation by franchise companies to attract qualified workers and retain existing employees. In addition to benefit packages, employers should show their value to employees' services in the form of dollar-denominated compensation, bonus or rebate. Employers should provide compensation that goes beyond the basic compensation package.
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Attracting and Retaining Qualified Franchisees.
The article focuses on retaining and selecting qualified franchisees. The success of franchise systems depends upon both franchisors and franchisees attaining their goals. Members of the International Franchise Association (IFA) believe that franchisors cannot be successful unless their franchisees are also successful, and conversely, that franchisees will not succeed unless their franchisor is also successful, according to the Code of Ethics of the International Franchise Association. Tips for companies on selecting a franchisee are presented.
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Attracting Women and Minority Franchisees: Programs that Work.
The article focuses on the efforts of franchisors Domino's Pizza and FOCUS Brands to attract more women and minorities into franchising in the U.S. Domino's Pizza's "Delivering the Dream" minority franchisee recruitment program is aimed at providing financial support to current minority team members to build new stores. FOCUS Brands' "Growth Through Diversity Program" focuses mainly on recruiting African Americans who are seeking an entrepreneurial venture.
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Australian Regulatory Changes: The Consequences.
The article discusses legislative amendments to the Australian Franchising Code of Conduct which took effect on March 1, 2008. The government removed the single foreign franchise exemption used by many U.S. systems to avoid having to comply with the code. The legislation applies not only to new franchise agreements, but all existing agreements signed since October 1, 1998. Foreign franchisors also now have annual disclosure document updating obligations, and need to continuously disclose to all franchisees material changes.
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Automated Royalty Payments: A Comprehensive and Interactive Solution.
The author explains the importance of automated royalty payments to the franchising industry. He mentions that royalty payment is a key cornerstone of the franchisor-franchisee relationship and it is the validation of the contract one has with the other. For a royalty solution to be successful, it must be comprehensive and interactive, the author concludes.
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Awards &Honors.
The article announces several awards in the franchising industry, including Quinn Newhall as Operator of the Year, Gray Plant Mooty for the Hennepin County Bar Association's 2008 Diversity Award for a Legal Employer and Troy Bevill for the Torch Award for Marketplace Ethics.
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Awards &Honors.
The article announces awards received by companies and professionals in the franchise industry, including the 2008 Defense Research Institute Law Firm Diversity Award received by law firm Bowman and Brooke, Marco's Pizza's Manager of the Year Award received by Robert T. Falk and Popeye's Louisiana Kitchen's 2008 Gold Plate Awards received by POP Investments.
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Awards &Honors.
The article announces awards given in the franchising sector including the company employee of the year to Wouter Verkerk of 1-800-DryClean, the 2008 Working Mother &Flex-Time Lawyers Best Law Firm for Women award to Gray Plant Mooty, and the best pizza chain award to Papa Murphy's.
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Awards &Honors.
The article announces awards given to individuals and companies including the Best Companies to Work for in Texas to the Dwyer Group, the International Who's Who of Franchise Lawyers 2008 to Franklin Jesse, Gaylen Knack and Robert Zisk of Gray Plant Mooty law firm, and the 2007 Stevie Awards for Women in Business to Proforma owners Gidget Tracy and Holly Ambrose.
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Awards &Honors.
The article announces several awards given to franchisees in 2008, including the 2007 Franchisee of the Year award to multiunit owner Greg Parker, the Women of Distinction Awards to the Dwyer Group chief administrative officer Debbie Wright-Hood, and Microtel Inns &Suites as a winner in the marketing category of the Disability Matters Award Competition.
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Awards &Honors.
The article announces the recipients of several awards within the U.S. franchising industry, including City Bites Subs as recipient of the 2008 Best of Norman Award, Mary Degerness of Fargo/Moorhead as recipient of the 2007 Franchisee of the Year, and Titan Fitness as winner of the Visionary Award of Gold's Gym International.
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Back to the Future: The Americans with Disabilities Act.
The article offers information on the Americans With Disabilities Act (ADA) and the ADA Restoration Act in the U.S. The ADA provided new civil rights for those individuals with disabilities. The law required new accessibility guidelines for public offices, institutions and private businesses that serve the public. It also prohibited discrimination by employers, both public and private, in the hiring of workers on the basis of a disability. Details of the introduction of the ADA Restoration Act are presented.
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Ballot Questions Offer Opportunities and Pitfalls for Your Business.
The article offers a look at some of the issues that U.S. voters will see in the November 4, 2008 election and how these ballot questions offer opportunities and pitfalls for the business. Arizona voters will consider the Stop Illegal Hiring Act, a measure backed by the business community in an effort to reform recently-enacted immigration laws. Colorado voters will consider whether to become a right-to-work state, prohibiting any requirement for union membership or dues. Voters in Florida could decide on what is being called the tax swap initiative.
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Better Convention Results With a Better RFP.
The article offers tips for developing an effective request for proposal (RFP) when choosing a production partner for an annual franchise convention. Factors to consider include the parameters of the meeting in terms of size and scope, the meeting goals and objectives, and the priorities and criteria for selection. If the budget is the most important aspect of the decision, it is important to ask for detailed budgets as opposed to price ranges.
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Blogging 101 for Franchisors.
The article discusses the importance of blog as an effective marketing tool in the franchising sector. A Weblog, or blog for short, is simply a collection of articles posted on the Internet. Blogging is substantially different from traditional forms of marketing, particularly advertising. The objective of a blog should be to develop a trusting and engaged ongoing readership.
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Board of Directors' Nominees.
The article presents franchise executives who will focus their respective experiences, talents and insights to benefit the 2008 International Franchise Association's primary leadership group. Joseph H. Bourdow is president of Valpak Direct Marketing Systems Inc. Peter Cohen is president and chief executive officer of Sylvan Learning. John A. Kujawa is U.S. vice president of Franchising McDonald's Corp.
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Brian Scudamore.
The article features Brian Scudamore, chief executive officer (CEO) of 1-800-GOT-JUNK? and recipient of the Entrepreneur of the Year award from the International Franchise Association (IFA) in 2008. When he was just 18, Scudamore founded The Rubbish Boys, a company that 10 years later became 1-800-GOT-JUNK?, expanding to more than 275 franchise locations in just five years. The public relations tactics of the CEO contributed to the growth of his business.
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Build Your Search-Engine Ranking.
The article focuses on increasing a franchisor's search-engine ranking. An alternative and one of the most effective ways to increase a franchisor's search-engine ranking is to focus on the natural search results for the terms its customers use when looking for the business. This is referred to as search engine optimization. Many franchisees are involved with their own Internet activities, providing a valuable resource for links to the corporate site.
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Building a Healthy Franchise Culture.
The article offers information on creating a healthy franchise culture. A healthy franchising culture will give a franchise network a competitive edge, especially given that attracting and retaining good people is the biggest challenge facing small and large businesses today. The best franchisors encourage a strong sense of community and they use the power of culture as an effective weapon in the war for the hearts and minds of their franchisees and customers. When it comes to shaping a culture, actions are more important than words.
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Building a Successful Sales Team.
The article suggests ways on how franchise companies should build a successful franchise sales team. It explores the challenges facing the companies in attracting, hiring, managing for performance and retaining a productive sales team. It highlights the significance for franchise organizations of putting considerable thought into their strategic sales goals. The benefits of aligning compensation with organizational success is explored.
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Building Buzz: Advertising and Marketing Strategies for a Great Annual Convention.
The article discusses advertising and marketing strategies for a franchise conference or convention. Successful advertising and marketing strategies should always begin with a written plan. Another distinct way to set a convention apart and create more buzz is by selecting powerful, professional guest speakers, who can not only address the objectives, but also inspire the convention attendees.
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Building Compensation Packages For Sales Pros.
The article focuses on building a compensation package for a franchise sales team. It talks about how to motivate and support top performers. Compensation depends a great deal on the system, the size of the system and the expected amount of franchise fees a top performer is expected to generate. As a general rule, a 50/50 split between base salary and commission is a good starting point. The final consideration on paying commission is fairness.
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Bulgaria--Bullish on Franchising.
The article looks at Bulgaria's franchise market. Among the most popular international franchisors with a firm presence in the Bulgarian market are Arexim, Bally, and Benetton. A study by the Bulgaria-based International Executive Service Corp. indicates that franchised business in Bulgaria is likely to be very cost-effective.
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Business Activity Tax Relief Urged.
The article reports on a hearing of the U.S. House Small Business Committee held on February 14, 2008 to consider the need for the Business Activity Taxation Simplification Act. The bill, H.R. 5267, would establish a new test for tax nexus, limiting the ability of states to tax intangible property and economic activity unless certain standards are met. Peter Johnson, chief economist of the Direct Marketing Association, noted that business activity taxes have a disproportionate impact on small businesses.
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Business Owners Leverage Corporate Skills to Build Franchised Business.
The article features Enrique and Bonnie Rosselli, owners of AlphaGraphics in Las Vegas, Nevada. By combining the buyout packages from previous employers, Rosselli and his wife Bonnie decided to relocate from the East Coast and take over an AlphaGraphics' franchise in Las Vegas in August 2004. Due to his experience in supply-chain and manufacturing operations and Bonnie's sales and marketing sense, they had the necessary business savvy to not only jump-start the business in an unfamiliar market, but to make it a very successful venture.
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Buying a Franchise Company: Do Your Due Diligence.
The article focuses on the implementation of due diligence when buying a franchise company in the U.S. The selling franchisor company should present the buyer with a franchise disclosure document, a written document with extensive information about itself. The buyer will want to be sure that the seller is in compliance with the U.S. federal and applicable state franchise registration and disclosure requirements. Management of the buyer will want to meet and take the measure of the seller's management.
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California: A Profile.
The article examines the issues and atmosphere guiding politics and policy in California. The state's capital is Sacramento. It became the 31st state in the U.S. to enter the union on September 9, 1850. Its current governor is Arnold Schwarzenegger who is re-elected in November 2006. The state have 80,340 franchised businesses and 1,001,196 employment in franchising. The issues affecting franchising in California include health care, restaurant mandates and labor.
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CALL CENTER/ANSWERING SERVICE.
The article offers information on several call center/answering services in the U.S. MyFranchise Insurance provides comprehensive, voluntary group and individual health insurance plans to franchisors, franchisees, employees and their families. Private labeled for franchisor clients with turnkey administration, MyFranchise Insurance is known as the premiere source for franchisee health insurance plans. Perceptionist Inc. is an overflow scheduling desk to the service industry.
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Campaign Tools--Bringing Exposure and Access to Top-Tier Products and Services.
The article reports on the enhancements made to the communication tools of the International Franchise Association (IFA) aimed to run a more effective campaign to promote franchising. IFA is going digital to make information more easily accessible and mobile. October 2008 marks the debut of the digital format of "Franchising World" magazine, which will accelerate delivery and increase the advertising opportunities for members. It has also converted semimonthly "IFA Insider" newsletter to an all-electronic format.
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Canadian Franchise Legislation: Finding the Balance.
The article focuses on franchise legislation in Canada. There are minor differences among the four franchise statutes in Canada, but the statutes are similar enough to make the creation of one franchise disclosure document for use in all of the provinces, for now, an attainable objective. The advisability of using U.S. disclosure documents is more debatable. Where some of the U.S. state franchise statutes require disclosure before the first face-to-face meeting, the provincial statutes are uniform on the triggering events for disclosure.
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Carrying the Ball for Franchising: IFA Suits up For Super Bowls of Politics.
The article reports on how the International Franchise Association suited up for the Democratic and Republican National Conventions, where the world's attention was focused on the nomination of presidential and vice-presidential candidates who would carry their parties' banners to the November 4, 2008 ballot box. In Denver, IFA co-hosted an event that honored Republican women, elected officials and raised funds for the Minnesota Coalition for Battered Women.
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Central Virginia Expo Expands Trade Show Venues.
The article discusses the highlights of the International Franchise Association's (IFA) Central Virginia Franchising and Financing Expo held on March 1-2, 2008 at the Greater Richmond Convention Center. The event offered several franchise educational training programs and seminars to participants. Workshops and seminars during the event covered such topics as how to locate real estate, apply for a loan, manage investments, as well as the countless other details that lie ahead before the franchise is up and running.
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Central Virginia Joins the Franchise Expo Tour.
The article offers information on several franchise expos to be held in the U.S. in 2008, including the Central Virginia Franchise and Finance Expo from March 1 to 2, the Mexico Franchise Fair in Mexico City from March 5 to 8 and the International Franchise Expo in Washington, D.C. from April 11 to 13.
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Certified Franchise Executives Program Expands to India.
This article announces that the Institute of Certified Franchise Executives (ICFE) and the Franchising Association of India (FAI) have jointly launched a Certified Franchise Executive (CFE) program in India. Under the agreement, FAI members will be able to enroll in the ICFE program at special rates and receive reduced fees for ICFE-approved programs. The program began in October 2008. FAI and ICFE will develop educational programs to be offered throughout the year, including Web-based programs.
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Coaching Franchisees To Success in a Challenging Economy.
The article focuses on the use of group-oriented business coaching in a franchise system. It cites the benefits of using group-oriented business coaching. It states that franchisees need additional motivation to keep them on the right track and stay focused on the big picture surrounding the performance of their franchise location. It offers several tips that franchisors can use to assist franchisees in surviving and thriving during the challenging economy, which includes marketing.
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Colombia Free Trade Agreement: Economic Stimulus We Can Afford.
The author opposes the decision of Nancy Pelosi, speaker of the U.S. House of Representatives, to delay the vote on the Colombian Free Trade Agreement. He cites the speaker's reasoning for the delay. He outlines the benefits to the U.S. economy of passing the free trade agreement. He discusses the implications of the passage of the agreement for franchised businesses in the U.S.
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Colorado Springs: IFA Leadership Meeting Zeroes in on Political Challenges Ahead.
The article reports on the International Franchise Association's (IFA) Leadership Meeting in Colorado Springs, Colorado. The meeting focused on plans for an intensive government relations campaign. To be branded "Franchise Congress" and bolstered by the new public awareness campaign, "Franchising: Building local businesses, one opportunity at a time," the project will, like franchised businesses, utilize a single system operated by local franchise leaders with a local focus on results that delivers a national impact.
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Colorado: A Profile.
The article offers information on the state of Colorado. The state's motto is "Nil Sine Numine--Nothing Without the Deity." It is also known as the Centennial State. Denver is the state's capital. It has a total population of 4.8 million. This entry also offers information on the state's politics, franchised businesses, employment franchising and economic output franchising.
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Communicating a Franchisor's Value Without Crossing the Line.
The article offers franchisors key points to consider in balancing the value of the brand with prospective franchisees' expectations during the sales process. To avoid fraud claims when communicating a franchisor's value, the franchisor must disclose to prospective franchisees what it would consider material if it were deciding to buy the franchise. Complying with the U.S. Federal Trade Commission's Amended Franchise Rule anti the various state franchise laws is necessary to avoid future liability.
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Communication Key to Fruitful Franchise Relations.
The article introduces a series of articles related to franchising that were discussed within this issue, including one on good communication as a business strategy by Joe Schumacher and Robin Posey, and another on helping franchisees develop a strategic plan by Steve White.
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Community Service.
This section offers news briefs on the franchising industry. Boston's Restaurant and Sports Bar collected more than $42,000 during its annual Valentine's Day fundraiser to benefit the Children's Miracle Network. Gatti's Pizza donated $31,000 to the Periwinkle Foundation enabling 31 youth cancer patients from Texas Children's Cancer Center in Houston to attend Camp Periwinkle.
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Community Service.
This section offers news briefs on issues related to community service in the U.S. Annex Brands stores in San Diego, California offered six months of free mailbox rental and up to five corrugated boxes to families in the county who lost their homes to wildfires in the fall. The Big O Tires Scholarship Fund awarded scholarships to 11 college students in Arizona. Qdoba Mexican Grill has committed $10,000 and employee volunteer time to Habitat for Humanity in a variety of local initiatives.
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Community Service.
This section offers updates related to community service in the franchising industry in the U.S. California Tortilla has given away a one-year supply of burritos during a book signing event by bestselling author Brad Meltzer and donated proceeds to Meltzer's philanthropic web site. TEAMRennick participated in the "One Day" Veterans Car Show in Loma Linda, California generating $395,000 for the hospital. Yum! Brands is donating $80 million purchase 200 million meals for school-age children.
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Community Service.
This article reports that California Tortilla has donated 4,000 Kids' Meals valued at $20,000 to the Make-A-Wish Foundation of the Mid-Atlantic as part of its celebration for winning the Best Casual Restaurant for Kids Readers' Choice Poll in the July 2008 issue of "Washingtonian."
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Community Service.
The article reports on the participation of Pizza Fusion in the American Cancer Society's Relay For Life event in March 2008. The company donated pizzas to help raise more than $28,000 in contributions.
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Congress Speaks Out: The Business Activity Tax Simplification Act.
The article presents the views of members of the U.S. Congress on the Business Activity Tax Simplification Act (BATSA). According to Virginia Representative Rich Boucher, the legislation offers a certainty that should be welcome to both companies doing business across state lines and state taxing authorities alike. Ohio Representative Jim Jordan states that BATSA establishes a bright-line, 15-day physical-presence requirement for the imposition of business activity taxes.
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Convention's Over, Now What?
The article provides tips for franchisors on conducting convention surveys. According to the article, the best-run franchises collect both qualitative and quantitative information immediately after every event, analyze it thoroughly, and communicate findings back to all stakeholders, meanwhile planning for an improved, enhanced convention next year.
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Corporate Mentality: Improving Physical and Mental Health.
The article reports that the Dwyer Group has implemented the Dwyer-Dasher program to encourage and support a company-wide mentality of health-consciousness. A small group of participants has recently completed the Marathon de Paris. A particular program, the Dwyer-Dasher program, is open to every employee working on campus and is supported by the executive team. The program targets cardiovascular exercise which includes activities such as walking, running and the use of treadmills, stair-steppers, elliptical machines and bikes.
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Correction.
A correction to the article "Going Overseas &Very Carefully," that was published in the July 2008 issue is presented.
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COSTUMES/MASCOTS.
Contact information of Cowan Costumes Inc. is presented.
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Counting our Blessings.
The author reflects on the condition of the franchising industry and the International Franchise Association. He is fortunate that the organization's financial house is strong in spite of a weak economy. He says that the organization's membership numbers remain steady and members are satisfied with the value they receive from the organization. He believes that the ongoing financial crises is the number one challenge being faced by the franchising industry.
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Creating a Culture of Inclusion.
The article introduces a series of articles related to franchising, including one on alternative financing solutions by David Nilssen.
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Creating Competition Without Rivalry.
The article provides tips on how to promote friendly competition among franchisees and corporate stores. A key component in preventing unhealthy internal competition is the strategic creation of well-defined territories. This strategy is maximized by setting clearly defined rules of engagement. In practical terms, the greater the distance between corporate stores and franchise stores, the less chance for franchisee encroachment claims.
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Crunching the Numbers: Successful Convention Budgeting.
The article provides tips for franchise convention budgeting. A successful convention budgeting is a budget that not only reflects, in detail and comprehensively, dollars to be spent but one that reflects accurately the goals and objectives of the event. A winning formula combines equal parts number-crunching, key goals and objectives identification, and strategic planning.
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Developing and Licensing Technology: Another Source of Revenue.
The article discusses issues regarding the development and licensure of technology. Merchandizing generally refers to trademark licensing of branded goods, while licensing often refers to licensing of technology, including copyrights, trade secrets and patents. A copyright or patent used as a part of a franchise system can be licensed to create other goods sold for other purposes. A licensor of trademarks should control size, color, placement, texture and all other standards of use in its sole discretion.
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DHS "No Match" Rule Misses the Mark…Again.
This article reports that the International Franchise Association (IFA) asked the U.S. Department of Homeland Security (DHS) to extend the comment period for its supplemental proposed rule regarding regulation on Social Security "no-match" letters. According to the IFA, the rule causes uncertainty and confusion for employers who want to effectively follow the guidelines. Information on the rule is given.
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Disclosure Law Violations: Understanding the Penalties.
The article focuses on franchise disclosure law violations. Federal and state franchise disclosure laws and other applicable laws impose penalties for violations in several genres, including federal civil and criminal penalties pursued by the U.S. Federal Trade Commission (FTC) and those pursued by state regulatory authorities under state franchise disclosure laws. The authority for the Franchise Rule(n1) under Section 5 of the Federal Trade Commission Act mandates that the commission prevent unfair and deceptive acts and practices affecting commerce.
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Diversity Institute Success In 2007 Forecasts Positive Future.
The article discusses the highlights of the Franchise Opportunities Seminars for Women, Minorities and Veterans series conducted in major cities across the U.S. Sponsored by International Franchise Association (IFA)-member company The Coca-Cola Co., the seminar series was conducted partially in response to a 2006 study which identified basic obstacles faced by minorities seeking to own a franchise and some challenges faced by franchisors seeking to recruit minorities as franchise owners.
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Diversity Summit Focuses on Embracing a Culture of Inclusion.
The article provides information on a diversity summit at the International Franchise Association's 48th annual convention in 2008.
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Diversity Training: Making it Work, Making it Effective.
The article offers information on diversity training in franchises. It states that an effective diversity training takes into consideration both the ever-changing workplace and the increasingly-diverse marketplace. Among the elements of a typical diversity strategy and plan includes an outreach programs, a franchisee diversity training curriculum component and ongoing report of successes and lessons learned. Franchisees are advised to visit various diversity-oriented Web sites for ideas.
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Don't Dilute the Brand.
This article provides ways for companies in the franchising industry in managing their brand during acquisition or expansion. Mismanagement of the brand can have a negative impact on the health of the company. Employers must understand what their brand stands for and what the perception of the current brand is. This must also be applied to the brand a company is acquiring.
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Driving Traffic to Franchisees With Locator Technology.
This article focuses on methods available to customers in searching for franchises. The preferred method of search nowadays is the Internet, followed by mobile phones. Information that are commonly searched by consumers include services, products, locations, maps, special offers, events, credit card acceptance and video and television commercials. These information must be provided by franchises to attract more customers.
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Economic Uncertainty, Sizable Veterans' Population May Boost Franchise Ownership.
A list of companies which will participate in the Veterans Transition Franchise Initiative is presented including Accessible Home Health Care, Advanced Maintenance and Aero-Colours.
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Effective Strategies to Strengthen Multi-Unit Growth.
The article focuses on effective strategies to strengthen multi-unit franchises. First, match commitment and capacity with opportunity. If it is not reasonable to expect more than two units per year from a new franchisee in the system, then do not accept an agreement for more. Second, put a limit on the multi-year commitment and compress the time allowed to the extent possible. Third, if a new territory can hold 10 units, do not grant it in exchange for a promise of four units.
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Employee Retention: The Key to Success.
A reprint of the article "Employee Retention: The Key to Success," which originally appeared in the February 2007 issue of "Franchising World" is presented. Several reasons why employees leave include involuntary turnover either through termination or layoffs, voluntary turnover and promotion. The first two types of turnover are the most devastating for franchisees. When a franchisee loses a performing , it negatively affects their business. Organizational themes that may be considered in retention strategies include rewards, respect and requirements.
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Employee Theft: What You Don't Know Can Hurt You.
The article explores employee theft and its serious consequences to the success or failure of a business, specifically small business. It suggests steps that small-business owners could take to recoup losses after a theft had occurred. Information is also provided on civil recovery which allows businesses, large or small, to pursue and collect settlements from people who steal from them.
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Empowering People Brings Fulfillment.
The article features Mike Mendoza III, owner of a Pearle Vision franchise in Houston, Texas. In his sixth year as a Pearle Vision franchisee, Mendoza has expanded his practice by weaving the lessons he learned in the military into his leadership style and operations. One of the other differences Mendoza believes drives his continued success and growth is asking for direct referrals. He has participated in several Give the Gift of Sight domestic missions where he delivered free eye examinations to those who might otherwise have no access to eyecare.
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Ensuring Your Franchise's Involvement in Diverse Neighborhoods.
The article suggests that one path to generating or increasing business in diverse neighborhoods is ensuring that residents view the business as an integral part of their community, that they accept and support the franchise as a vital part of that community, and that they see the success of the business as a community success. Regardless of that franchise small-business owner's ethnicity, it may take significant "good will" efforts on his part to have community residents perceive the store as a preferred place to do business.
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Entrepreneur Finds Her Market Niche.
The article features Ligia Richter, owner of two Foot Solutions franchises in Costa Mesa and Mission Viejo, California. It states that Richter chose to purchase the franchise because she wanted to work with the public, and especially with women her own age. Richter believed the brand was positioned to meet an important but unmet market need since an aging baby-boomer generation has a growing need to be comfortable and effective on their feet. Richter believes proper foot care has gained in importance with people.
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Establishing and Maintaining an Effective Franchise Relationship.
The article offers information on establishing and maintaining an effective franchise relationship. Positive, trusting relationships between franchisors and franchisees are the foundation of healthy franchise systems. The basis of the franchise relationship is the license that allows the franchisee to use the franchisor's trademark and systems in exchange for initial and ongoing fees. It is essential that the franchisor develop and refine the business model and systems that result in successful unit economics.
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Evaluating the Current Legal Environment.
The article discusses various reports published within the issue, including one by Mary Beth Brody on steps to avoid common franchisee claims that might lead to litigation and another by John Reynolds on the contributions of the franchising community in individual states.
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Exemptions Can Work For You.
The article discusses how exemptions can help franchisors in the U.S. Exemptions can allow a franchisor to avoid registration requirements in states, and in some cases, disclosure obligations. Under the franchise rule of the U.S. Federal Trade Commission (FTC), the franchisor will still have to comply with disclosure requirements to prospective franchisees unless another federal exemption applies. A checklist of factors that should trigger consideration of exemption availability is presented.
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Expanding Your Brand Culturally.
The article discusses the importance of avoiding cultural blunders as companies expand their brands internationally. According to the author, by studying the local customs and traditions, by adopting a flexible approach, and by following a prospect's cues, one can successfully navigate the world's increasingly global economy.
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EXPANSION OPTIONS: Multi-Unit and Third-Party Arrangements.
The article presents information on multi-unit and third-party franchising. The three most common forms of multi-unit and third-party franchising are area development, master franchise and development agent arrangements. Under an area development program, the franchisee is generally referred to as an area developer, and the agreement signed is an area development agreement. Under a master franchise program, the franchisee is generally referred to as a master franchise.
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Expo South Prepares to Shine in Miami.
The article offers information on the Franchise Expo South event to be held at the Miami Beach Convention Center in Miami Beach, Florida.
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Expos: Producing Leads For Top Franchisors.
The author comments on the role of quality leads in the success of franchise trade shows sponsored by the International Franchise Association (IFA). He believes that a major reason that drive quality leads is the combined power of the IFA and MFV Expositions. He offers information on the upcoming West Coast Franchise Expo. He outlines the benefits of attending trade shows.
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Facing a Web-Based Fork in the Road? Make the Right Turn.
The article presents updates on the U.S. franchising sector. The top 10 advantages of Web based integrated single-systems to the sector are explained including financial benefits, accessibility and flexibility. A study prepared by PricewaterhouseCoopers, showed that franchise businesses outpaced the economy as a whole during that period in terms of the rate of growth, jobs and payroll. Franchise payrolls alone grew by 22 percent to $279 billion, faster than any other industry businesses.
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Financing Franchisees' EXPANSION PLANS--A Franchisor's Perspective.
The author offers insights on franchise financing during economic crisis. She says that the franchising industry is back to the basics on obtaining loans during this period. She believes that a franchisee or a franchisor should have money to obtain loans. She cites several options to obtain loans, such as unsecured loans and 401(k) rollovers. She recommends franchisees to work with a reputable company that can look at the prospect.
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Financing Re-Imaging Projects.
The article presents tips for franchisees on financing a re-imaging project. When franchisees are making too much money, many times they will not see the need to re-image, but this prevents them from becoming unaware of what the competition is doing. Ways of financing a re-image campaign include using the franchisee's own cash, acquiring a bank loan, using a credit card and setting up a national financing program with one or two lenders that can finance the entire campaign.
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Financing Solutions in a Tight Credit Market.
This article discusses the need for effective financial solutions for the franchising industry in the midst of the current financial crisis. Better preparation is a key component in assuring franchisees access to credit for expansions, brand re-imaging or equipment upgrades. Each financial package needs to stand out from all the rest because lenders become very selection with loan approvals during tight credit markets.
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Finding Local Counsel in International Markets.
The addresses the legal framework of franchising. It emphasizes the importance of retaining experienced and competent foreign counsel to ensure a much smoother transition and thorough understanding of the complexities of international franchising. It mentions the federal and state laws governing the preparation, contents, registration and delivery of franchise agreements in the U.S.
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Finding the Right Financing Solutions.
The article discusses various papers published within the issue, including one by Peter Tupper on identifying financing solutions in a tight credit market and another by Barbara Moran on funding options that can create a financing package advantageous to new prospects.
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Five Steps to E-mail Marketing Success.
The article offers suggestions on making e-mail marketing a success. To create a successful e-mail marketing program for the company and its franchisees, there must be a collective pool of agreement on how to roll out the program, including responsibilities. It stresses the importance of gathering franchisees together and deciding on roles and responsibilities of e-mail marketing.
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Foundation Announces First Franchise Education Grants.
The article announces the recipients of the first franchise education grants of the International Franchise Association (IFA) Educational Foundation to educators Gary Castrogiovanni of the Barry Kaye College of Business at Florida Atlantic University and John Clarkin of Entrepreneurship Center at the School of Business in Charleston, South Carolina.
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Foundation Announces Grants to VetFran Franchisees.
The article announces the first recipients of the business start-up grant program of the International Franchise Association (IFA) Educational Foundation and the PepsiCo Foundation, including Jason and Marka Dethier, Matthew and Krista Selph.
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Foundation Awards Scholarships to Deserving Students.
The article announces the winners of scholarships from the International Franchise Association Educational Foundation, including a Marriott Foundation and PepsiCo Foundation Scholarships to Dorene Buckhanan, the Marriott Minority Entrepreneurs Scholarship to Dung Dao, and Marriott Foundation and PepsiCo Foundation Scholarships to Martine King.
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Franchise Appreciation Day Checklist: Practical Pointers.
The article presents several factors to consider in order to enjoy one's experience at the International Franchise Association's Ninth Annual Franchise Appreciation Day in Washington, D.C., from September 15 to 16, 2008. It states that the amount of walking which can take place during the event is one of the most common things that people underestimate. From stickers to pins, it is not recommended to display political preferences during the congressional meetings. It stresses the importance of studying a map of the Capitol grounds.
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Franchise Association Names Restaurant Executive to Board of Directors.
The article announces that ADIR Restaurants Corp. president and chief operating officer (COO )José J. Cofiño was elected as a member of the International Franchise Association's (IFA) board of directors.
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Franchise Association's Government Relations Team Enlists Policy Expert.
The article announces the appointment of Jason A. Straczewski as the International Franchise Association's (IFA) director of government relations.
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FRANCHISE BROKERS.
The article offers information on several franchise brokers in the U.S. AmFra LLC is a franchise consulting company based in New York and South Korea. The company has a relationship with over 250 franchisors and is focused on helping South Koreans come to the U.S. to have the opportunity to open a successful business. Business Alliance Inc. is a national franchise brokerage with over 200 affiliates matching buyers and sellers of franchises. The Entrepreneur Authority LLC is a franchise consultant that guides buyers in best-fit franchise selection.
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Franchise Companies Sell Idea They Weather Downturn Better.
The article presents an update on trends in the franchising industry. A trade show sponsored by the Washington, D.C.-based International Franchise Association expects to draw 8,000 to 10,000 participants. Franchise officials are touting the sluggish economy as a selling tool, saying franchises tend to be adverse to downturns because they offer investors proven options. They say consumers facing tight budgets are more likely to patronize a recognizable brand.
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Franchise Congress 2008: Getting Your Lawmakers to Work For You.
The article offers information on various issues in the franchising industry. The International Franchise Association's (IFA) Franchise Appreciation Day will be held on November 4, 2008 while its Public Affairs Conference will be held on September 15 to 16, 2008 in Washington, D.C. The IFA Educational Foundation's study on the Economic Impact of Franchised Businesses, prepared by PricewaterhouseCoopers, shows that from 2001 to 2005, franchise businesses have outpaced the economy as a whole in terms of the rate of growth of jobs, payroll and output.
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Franchise Expo South Emerging as West Coast Show's Equal.
The article discusses the highlights of the second annual Franchise Expo South held at the Miami Beach Convention Center in Florida in January 2008. Thousands of franchise prospects from across the U.S. and throughout Latin America, the Caribbean, Mexico and Central and South America were on hand to take part in the action. According to Thomas Portesy, president of MFV Expositions which produced the event, it is gratifying to see people walking the show floor and discovering what may become the next stage of their careers.
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Franchise Relations: Different Ideas, Great Solutions.
The article presents some of the ideas that could have a major impact on franchise relations and the overall success of the business. The franchisor needs to communicate his vision to the staff, the franchisees and the franchisee candidates repeatedly. Another idea is to keep track of every commitment made to a franchisee. Also, a franchisor needs to have good communication with the franchisee.
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Franchise Systems Reveal International Expansion Desires.
This article presents results of a survey conducted by the International Franchise Association regarding brand expansion of franchise systems outside the U.S. The plans of franchise systems can vary according to age, size and market opportunities. The survey shows that nearly two-thirds of respondents currently franchise or operate in non-U.S. markets and three-fourths plan to begin international expansion efforts or accelerate their current ventures.
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Franchise Systems Take Center Stage as Corporate Retailers Scale Back.
The article focuses on the ability of the franchise industry to weather a tough economy in the U.S. According to the International Council of Shopping Centers, corporate retailers have announced closings of 5,770 locations in 2008, a 25-percent increase from 2007 closings. It states that the number of closings is likely to increase during the second half of 2008. It notes that the ability of the franchise industry to weather a tough economy will create unique real estate opportunities in the coming years for franchisees.
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Franchise.Org Q&A.
The article answers an inquiry on whether the International Franchise Association (IFA) provide financing to veterans seeking franchise ownership.
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Franchisees: Then and Now.
The article presents what members of the franchising community have learned over the years about what makes retail franchisees successful. Three decades ago, rather than awarding a franchise, franchise systems were more concerned about selling a franchise and selling hard. Some were closing the sale with little concern for whether the applicant was really suited to the business. The industry has come a long way since then. The recent trends in the franchising industry are discussed.
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Franchises Give Veterans a Break.
The article reports that Rolly Pollies is just one of almost 300 businesses providing financial benefits to honorably discharged veterans looking to open a franchise, through the Veterans Transition Franchise Initiative, or VetFran program. The program is a collaboration of the International Franchise Association (IFA), the U.S. Department of Veterans Affairs, the Small Business Administration (SBA) and The Veterans Corp. More than 1,000 veterans have opened franchises through the program, says Terry Hill, vice president of communications for IFA.
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Franchising Community Delivers Messages of Industry's Economic Importance to Congress.
The article discusses the highlights of the International Franchise Association's annual congressional fly-in held on September 15-16, 20080 at the JW Marriott Hotel in Washington D.C. Over 500 members of the franchising community participated. The attendees got down to business immediately during roundtable discussions with experienced lobbyists who shared important tips about conducting effective meetings with members of Congress.
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Franchising Community Mourns Passing of Baskin-Robbins Co-Founder.
The article presents an obituary for Irvine Robbins, co-founder of Baskin-Robbins.
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Franchising Community Mourns Passing of Key Members.
The article presents obituaries for Lois Marshall, founder of The Marshall Group and Anthony A. Martino, founder, chairman and chief executive officer (CEO) of Maaco Collision Repair &Auto Painting.
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Franchising Continues its Global Reach.
The article discusses various reports published within the issue including one which provides tips to assist franchisors in attracting master-franchisee candidates who are increasingly more sophisticated, and another which offers franchisors key points to consider in balancing the value of the brand with prospective franchisees' expectations during the sales process.
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Franchising in Brazil.
The article describes the franchising market in Brazil. A survey conducted by the Brazilian Franchise Association in 2006 shows that the number of franchise units in the country increased 11 percent in 2006, compared to 2005. Today there are about 1,013 franchise networks, with more than 62,500 outlets, which makes Brazil one of the largest countries in the world in terms of number of units. The limited participation of foreign franchisors in Brazil shows the potential of development of international franchises into the country.
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Franchising Industry Expected to Expand in Middle East.
The article reports on the Franchising Middle East Trade show, held in Dubai, United Arab Emirates. Show organizers remained optimistic that their region will experience a surge of franchise system growth from a variety of outside countries. More than 70 brands from 25 countries attended the expo, which was organized by International Expo Consults, and due to the large turnout of prospective investors and positive feedback from exhibitors, it is expected that many regional brands will soon be launched into international markets.
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Franchising Weathers Economic Challenges.
The author discusses the economic importance of franchising in the U.S. He claims that franchising has historically outperformed independent businesses during times of economic uncertainty. One major reason cited by the author is job security. He stresses that owning a franchise is a much better alternative than starting a business from scratch. He mentions that the continued growth rate of the franchising industry has positioned it as a critical component of economic growth.
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Franchising World December 2008.
A chart is presented that lists franchising companies, which includes Cynergy Data, EmbroidMe and United Franchise Group.
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Franchising's Appeal: Market Growth in Saudi Arabia.
This article focuses on the growing franchise sector in Saudi Arabia. The franchise sector started expanding after the Gulf War with numerous American quick-service food companies. Marcom research shows that Saudi franchise developers managed to develop more than 30 Saudi concepts within the Saudi market. Saudi Arabia is a suitable market for franchising. However, the legislative environment is not ready to support franchising. There is a lack of franchise associations.
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Franchising's Premiere Event Begins Next Month.
The article offers information on the 2008 International Franchise Association Annual Convention to be held in Orlando, Florida on February 9-12.
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Franchising: A Dynamic and Diverse Industry with Many Economic Players.
The article focuses on a report prepared by PricewaterhouseCoopers which measures economic activity in franchised businesses. The report provides estimates for two major categories of franchised businesses: business-format franchises and product-distribution franchises. The report also provides a breakout for the portion of jobs, payroll and economic output that is due to franchisee-owned establishments and the portion due to franchisor-owned establishments.
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FranPAC Hits New Fund-Raising Record, IFA Chairman Dons First 5K Pin.
The article reports that the vigorous fund-raising activities by International Franchise Association (IFA) members have propelled the association's political action committee, FranPAC, to a record first quarter in 2008. FranPAC is also preparing for its annual wine auction during the Summer Board Meeting in Colorado Springs, as well as working with IFA members in Colorado, Georgia, Minnesota and Texas to organize fund-raising events for the PAC later in 2008.
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FranPAC Max Donors Club Grows.
The article reports that as the 2008 U.S. election approaches, members of the International Franchise Association (IFA) are stepping up their involvement in the association's political action committee, FranPAC. Joining the 5K group of donors who contribute a maximum of $5,000 recently were IFA Past Chairmen Lawrence Cohen, president and chairman of DOC &Associates and Michael Isakson, president and chief operating officer (COO) of ServiceMaster Co.
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FranPAC Report Card.
The article focuses on a report from FranPAC, the political action committee of the International Franchise Association (IFA), on its activities. FranPAC offers association members prizes as part of its Silent Auction at the annual convention of the IFA. The committee supports pro-franchise, pro-business congressional candidates in the U.S.
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FranPAC Report Card.
A chart is presented that lists the candidates being supported by the International Franchise Association for the U.S. Congress as of mid-February 2008, including Max Baucus (D-Mont) and John Barrasso (R-Wyo).
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FranPAC Report Card.
A list of U.S. political candidates that were financially supported by the International Franchise Association for federal office, which includes Representative Lamar Alexander of Tennessee, Representative John Barraso of Wyoming and Max Baucus of Montana.
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FranPAC Report Card.
A chart is presented that lists the 2007-2008 International Franchise Association's political action committee, FranPAC supported candidates in the U.S. Congress.
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FranPAC Report Card.
A chart is presented that shows International Franchise Association's current financial support to candidates for federal office as of mid-January 2008.
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FranPAC Report Card: Supporting Federal Candidates.
A chart is presented that shows the International Franchise Association's current financial support to U.S. candidates for federal office as of mid-October 2008 is presented.
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FranPAC Report Card: Supporting Federal Candidates.
A chart is presented that reflects the International Franchise Association's current financial support to U.S. candidates for federal office as of mid-September 2008.
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Gerald A. "Gerry" Fernandez.
The article features Ronald E. Harrison, president and founder of the Multicultural Foodservice and Hospitality Alliance (MFHA) and recipient of the Ronald E. Harrison Award from the International Franchise Association (IFA) in 2008. MFHA is a nonprofit educational and business resource in the U.S. that promotes the economic benefits of diversity and inclusion in the restaurant, foodservice and hospitality industry. Harrison is a founding member of the General Mills' Black Champions Network.
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Getting the Word Out: Building a Co-op Program.
The article focuses on building a co-operative advertising association within the franchise industry. It discusses the development of a regional marketing plan. It states that franchisees should also invest into their own advertising budget, which often make up what the industry calls local-store marketing. It notes that an advertising fund should also include the personnel resources required to pull together the marketing initiatives.
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Goal Planning Breeds Business Success.
The article discusses the importance of goal planning for the success of a franchise. In franchising, companies succeed only when their franchise partners succeed. Thus, franchise business success occurs when companies have goal congruency, planning transparency and franchise engagement. Successful franchise executives balance strategy, goals and systems all of their professional lives while matching the right goals to the business strategy and keeping the capabilities of the franchise system front and center.
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Going Overseas…Very Carefully.
The author reflects on his company Mr. Handyman's decision to launch franchise sales overseas. He claims that the decision requires careful considerations of time, value and economics. He adds that the company has had a lot of interest to bring its successful brand into markets around the world, but they wanted to ensure it was a thoughtful decision, done the right way. He argues that with the master franchise system for international markets, the domestic assets of a franchise system can be utilized and duplicated with successful companies worldwide.
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Grow Your Franchise With ONLINE MARKETING TOOLS.
The article discusses the advantages of using e-mail marketing and online surveys in communicating with a franchised business' customers. By combining the ease of e-mail with the power of the Internet, franchise businesses quickly, easily and cost-effectively deliver professional marketing campaigns to their targeted e-mail lists of customers The results are not only measurable because they often generate increased business leads and sales.
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Growing Beyond 100 Units: Mistakes to Avoid.
This article focuses on the condition of the franchising industry and the common mistakes to be avoided by franchisors when planning for expansions. According to a research released by the International Franchise Association, franchising expanded by over 18 percent and generated more jobs between 2001 and 2005. Franchisors mostly lack a clear vision and fast and easy growth.
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Growth.
The section offers news briefs concerning the franchising industry. Cinnabon opened its first British bakery, located in London, England at Trocadero Mall. The Linguaphone Group signed master license agreements to open Pingu's English centers in Saudi Arabia, Kuwait, the United Arab Emirates, Oman, Qatar, Bahrain and Malaysia. Marble Slab Creamery signed an agreement to expand into Mexico to open 35 stores over the next 20 years.
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Growth.
This section offers news briefs related to the franchising industry as of June 2008. InterContinental Hotels Group will open its first Holiday Inn Express hotel in Taiwan. N8 Touch signed a master franchisee agreement with doctors Andrew Cameron and Mark Pierce of Golden Square, Australia for the development of 100 franchises over the next seven years. TeamLogic IT has awarded a master franchise agreement for Great Britain the Republic of Ireland.
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Growth.
This section offers news briefs on the franchising sector. Schlotzsky's has opened its first location in Jordan. A nonexclusive agreement was signed by Wyndham Hotel Group with Green Hospitality Management Co. Ltd. to open nine hotels in Japan during the next five years under the Ramada and Days Inn brands.
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Growth.
This section offers news briefs on the franchise industry around the world. EmbroidMe has granted a master license to Hasan Yousef Al-Sai to open locations in Qatar. Home Instead Senior Care has expanded into Finland, South Korea and Austria. Homewatch Caregivers opened its first location in Panama.
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Growth.
This section offers news briefs on issues related to franchising. Froots appointed Austin, Texas-based Two Eyes Blue LLC as its exclusive area franchise developer for Bastrop, Williamson, Travis, Hays, Comal, and Bexar, Texas counties. Mister Softee recently rolled into the streets of Suzhou, China as the first foreign ice cream truck to hit the road in that country. Snip-its launched its 60th location, in Douglasville, Georgia.
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Growth.
This section offers news briefs in the franchising industry. The HealthStore Foundation has opened its first Child and Family Wellness clinic in Rwanda. Hilton Hotels Corp. has signed a management agreement for the entry of the Doubletree by Hilton brand into Scotland. Pizza Inn has entered a multi-unit development agreement to open 35 new units in southern Asia.
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Guerrillas with Laptops: Making the Most of Interactive Media.
The article discusses the importance of the Internet to the franchising industry. To compete effectively for qualified leads and communicate a brand's message quickly and cost-effectively while maintaining real-time communications with its franchisees, franchise companies have to turn to the Internet. Also discussed are the applications of interactive media such as webinars, YouTube and Live broadcasting.
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Hands-on Team of Sisters Brings Their Passion To the Business.
The article features sisters Angela Brock and Charnita Walker, owners of two Rita's Water Ice Franchise Co. franchises in Washington, D.C. Only three years later after becoming franchise partners, the duo had mastered the art of running a successful franchised business and received the system's Top Sales award and Top Sales Increase award. When it comes to management, Walker and Brock believe in leading by example. They strive to maintain a strong and welcoming workplace where their employees will respect their leadership style.
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Helping Franchisees Develop a Strategic Plan.
The article offers tips on helping franchisees develop a strategic plan. Encourage franchise members to write a mission statement that clearly states their mission in less than 15 words. Make the goals specific to each area of the business and to set a date by which they are to be accomplished. The Control Book is a tool to organize all of the essential information that comes to bear on the strategic plan, which includes the mission, vision, values and goals, and also key information used in the management and accomplishment of the goals.
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Helping Veterans Acquire a Franchise Isn't Where the Responsibility Ends.
The article offers ideas on encouraging U.S. military personnel or veterans to consider franchise ownership. One option is to suspend or deeply discount fees they are required to pay for such items as information technology (IT) development and other support programs. Most activations are for a year, some longer, but the total fees are minimal compared to the peace of mind to the person or their family. It suggests putting together an ad hoc veteran's council within the brand to discuss and deal with these and other scenarios that may arise.
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Hey Mister, We Can't Take That $5 Bill.
The article announces that the U.S. government unveiled a new $5 bill. The new $5 bill features a background color of light purple in the center of the bill which blends into gray near the edges, with small yellow "05s," printed on the front and back of the bill. The agency has joined other organizations across the country in working with the U.S. Treasury, Federal Reserve Board and U.S. Secret Service to help educate employees and the public about new currency designs and how to spot a fake.
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Historic Economic Bailout Calls for Extraordinary Action.
The article focuses on current crisis faced by America's financial markets, and its impact on the franchising world. It is noted that although franchised businesses historically perform better than non-franchised businesses in good times and bad, the industry is not immune to an economic crisis of this magnitude. Several franchise systems felt the sting of the credit crunch when qualified franchisee candidates had been identified, but the lack of available financing prevented sales from being finalized.
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How May They Help You? Tips for Working with Hotel Staffs.
The article provides tips for event planners on dealing with hotel staff. Checking how accommodating the staff members at the hotels will be during a company's event and service is a determining factor when making a great venue decision. By working closely with the sales manager and convention-services manager, companies can receive what is promised. The best way to evaluate the staff in action is to request to view the meeting space while it is set up for another event.
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How Suppliers Support Strong Franchise Relations.
This article discusses the role of supplier services and applications in establishing strong relationship between franchisors and franchisees. There are several components which contribute either directly or indirectly toward building effective relations between franchisors and franchisees. These include Intranet systems, sales-data collection and analysis, helpdesk utilities, online training, franchisee web sites, supply management and customer relationship management.
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How to Select a Franchise Supplier.
The article discusses how franchise companies should select suppliers. The significance of exercising care in selecting suppliers is explored. It emphasizes the need of selecting franchise suppliers who have demonstrated their competence with a company's franchising colleagues. The significance of establishing a long term relationship with franchise professionals is discussed.
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Human Capital: Biggest Expense, Most Important Asset.
This article discusses ways for employers in the franchising industry to create an environment of success for their employees. Recognizing employees as an active investment is a critical ingredient in any business and is often the difference between success and failure. Employers must define workflow process, that includes specific functions, inputs and outputs. Also, employers should develop realistic goals for each employee based on the organization's corporate goals.
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Identifying Effective Methods of Lead Generation.
This article provides tips for franchisors on identifying effective methods of generating leads. It is noted that sometimes the best lead generation method is already in place and one just does not know it. The backbone and foundation of an effective lead-generation campaign utilizes traditional methods of lead generation, including franchise Web portals. When trying new methods of lead generation, it is important to give the effort time to work.
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IFA and ServiceMaster Clean Discover a World of Opportunity In China.
The article offers information on ServiceMaster Clean COO Michael Isakson's and his associates' travel to Asia in fall 2007 for the Beijing Franchise and Conference Exposition. The group had the chance to visit with franchisees and franchisors, tour the area and observe economic and cultural conditions. Isakson also met with government officials to discuss franchising in China.
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IFA Boosts Communications And Marketing Efforts, Names Vice Presidents to New Posts.
The article announces that the International Franchise Association (IFA) has appointed Alisa Harrison as vice president of communications and marketing, and Terry Hill as vice president of publishing.
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IFA Chairman Addresses Canadian Franchise Association.
The article reports on a statement by PostNet International Franchise Corp. chief executive officer (CEO) and International Franchise Association (IFA) Chairman Steve Greenbaum that since 80% of Canada's exports go to the U.S. and 70% of Canada's imports come from the U.S., the two nations have a mutually-beneficial relationship. Greenbaum shared a positive outlook on the potency of the North American Free Trade Agreement nations for having created jobs, business opportunities, economic growth and better environmental standards and labor concerns.
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IFA Convention to Deliver Three "Es" -- Empowerment, Enlightenment and Education.
The article offers information on the International Franchise Association's 48th annual convention in February 2008.
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IFA Delegation Advocates Micro-Franchise Development for Africa AIDS Relief.
The article reports that a delegation of International Franchise Association (IFA) representatives, led by Chairman Steve Greenbaum, has held a meeting with U.S. Senator Norm Coleman in Washington, D.C. to lobby on behalf of micro-franchise business development language in pending African AIDS relief legislation. Greenbaum was joined by Michael Seid of Michael H. Seid &Associates and IFA Vice President of Government Relations David French. They explained how the franchised business model has helped establish a network of healthcare outlets in Kenya.
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IFA Develops Partnership with U.S. Mayors.
The article discusses the highlights of the 2008 International Franchise Association's (IFA) annual convention. The event initiated a program to reach out to the U.S. Conference of Mayors and recently those activities resulted in the creation of a foundation and committee to further the partnership.
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IFA Educational Foundation and PepsiCo Launch VetFran Business Grant Fund.
The article reports on the International Franchise Association's (IFA) Veterans Transition Franchise Initiative (VetFran) program and the VetFran Business Grant Fund. The program strives to achieve the goal of assisting America's veterans in their transition to civilian lives. The VetFran business Grant Fund was established by the Educational Foundation of IFA and the PepsiCo Foundation. The fund will assist veterans who have been awarded a franchise through the VetFran program .
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IFA Expanding Outreach to China Market.
The article reports that the International Franchise Association (IFA) is expanding its efforts to reach out to Chinese entities and authorities and to international professionals doing business in China. In May 2008, IFA joined the U.S. Commercial Service in a Webinar focused exclusively on doing business in China. In mid-June 2008, IFA hosted Wu Rui Ling, vice secretary general of the China Chain Store and Franchise Association, and a delegation of 10 Chinese attorneys, consultants and businesspeople.
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IFA Member Survey Preparing to Launch.
The article focuses on the International Franchise Association's (IFA) membership survey. IFA has engaged Supplier Forum member Services Management Group to conduct the survey. The purpose of tile survey is three-fold: to update the last IFA member survey which was conducted in 2004, to gauge the "importance level" members attach to the association's strategic goals and priorities, and to measure members' "satisfaction level" with a wide range of IFA programs and activities, from conferences, to publications, to government relations efforts.
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IFA Member Survey Provides Important Insights.
The article presents the highlights of a survey of International Franchise Association (IFA) members. The survey revealed that attitudes about what is most important and what IFA programs and services are most satisfying vary greatly by member type. More than 80 percent of IFA members gave the association an overall satisfaction rating. Of those members who belong to other organizations, nearly three-quarters say that IFA is more valuable than any other organization.
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IFA Rings NASDAQ Bell.
The article reports that the International Franchise Association (IFA) was among the featured guests during a NASDAQ Stock Market opening bell ceremony at the New York Stock Exchange on January 7, 2008. This event highlighted the partnership between IFA and DECA, a not-for-profit organization dedicated to preparing high school and college students for business careers.
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IFA Urges Congress to Address Rising Energy Costs.
The article reports that the International Franchise Association (IFA) has urged the U.S. Congress to take decisive, effective and immediate action to address the rising cost of energy in the country. In a joint letter with other leading business organizations, addressed to members of both the House of Representatives and Senate, IFA said that the increasing cost of oil and gas is now impacting every industry sector, large and small businesses, and everyone who relies on gasoline or diesel fuel for work and family needs.
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IFA's Franchise Relations Committee--Learning from Veterans.
The article reviews several books from the International Franchise Association's Franchise Relations Committee including "Dispute Resolution Handbook for Franchisors and Franchisees," "The Franchise Cooperative Handbook" and "Franchise Relations Handbook."
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IFA's Grassroots Lobbying Campaign Aids Passage of Historic Bailout Package.
The article relates on how an intensive International Franchise Association (IFA) grassroots lobbying campaign brought crucial momentum to the U.S. House of Representatives' passage of a $700 billion economic stability package and paved the way for U.S. President George W. Bush's official signature. To ensure that members of Congress heard how franchise business owners are being affected by the credit crisis, thousands of franchise leaders placed calls and sent messages to their elected officials to ask for support on the bailout package.
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IFA's Official Sommelier: Turning Red Wine into Greenbacks.
The article focuses on the Fifth Annual FranPAC Wine Auction, conducted during the International Franchise Association's Summer Board and Leadership Meetings in Colorado Springs, Colorado, in early June 2008. The auction was presided by Lawrence Cohen, president of DOC &Associates and elected chairman of the association in 2006. Among the three-dozen lots were an engraved and signed six-liter 2005 Miner Family Oakville Cabernet, a 1991 Prado Enea Gran Reserva Rioja, two 2001 BV Clone Etched Bottles, and three 2005 RadioChateau Pinot Noirs.
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IFA's Veteran's Assistance Program Wins Coveted Summit Award.
The article announces that the International Franchise Association has received one of the six 2008 Summit Awards from the American Society of Association Executives for its Veterans Transition Franchise Initiative.
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IFA, Lebanese Franchise Association Sign Promotion Pact.
The article reports that the International Franchise Association and the Lebanese Franchise Association signed Memorandum of Understanding in 2008 to help each other's members conduct business efficiently at home, collaborate to expand each country's markets and work to increase franchising trade and investment flows worldwide. The agreement recognizes the opportunities that the franchising sector offers for countries and the shared goals for making franchising laws and regulations transparent, competitive and consistent with international standards.
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Implementing New Ideas To Service the Community.
The article features Charles Reed, owner of six Schlotzsky's franchises in Texas. While Reed tries to visit his stores frequently, he closely monitors them with a remote video surveillance system at his home office. Given his human resources background, Reed does not have to think extraordinarily hard when it comes to writing policies and procedures or managing hiring. To further serve the community, he is participating in Schlotzsky's catering program and has designated a team member to serve as catering manager.
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Improving Performance Using Franchisee Growth Groups.
The article discusses the evolution and growth of a franchise network. The charter of franchisee growth groups, which are made of like-minded franchisees within a single franchise system, includes helping to change the franchisee network for the better, from within. The idea is relatively simple and involves applying the trusted TEAM acronym: together everyone accomplishes more. Several ways to organize franchisee groups are discussed.
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In Memoriam.
The article presents several obituaries, including Steven Porter, president of InterContinental Hotels Group Americas Region and Sidney Craig, co-founder, former chief executive officer (CEO) and chairman of the board at Jenny Craig, Inc.
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In Their Own Words.
A letter by Representative Timothy Mahoney of Florida and Representative Michele Bachmann of Minnesota about the proposed Credit and Debit Card Receipt Clarification Act of 2007 is presented. The bill would remove incentives for lawyers to file lawsuits against retailers with regard to the amount of information printed on credit card and debit card receipts, under the Fair and Accurate Credit Transactions Act. Businesses in the U.S. are being asked to become cosponsors of the proposed bill.
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In Their Own Words.
The article presents the text of a public statement by U.S. Senator Norm Coleman, delivered in support for the HealthStore Foundation's work to increase affordable quality health care in Africa, in July 2008, in which he discussed his support for the reauthorization of the U.S. president's emergency plan for acquired immunodeficiency syndrome (AIDS) relief, the HealthStore Foundation program and the competitive advantages delivered by franchising.
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India: Market for the Masses.
The article reports on the franchising industry in India. Franchising in India has been consistently growing at more than 30 percent for the past five years, according to the Franchising Association of India. Franchising in India is being positively received as it creates jobs and wealth at the local level. Liberalization and economic reforms have had an immense positive impact on the industry.
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International Expansion: Do Opportunities Outweigh Challenges?
The article compares the pros and cons of international expansion for franchises. Global development can offer opportunities to a franchisor, including the addition of new sources of franchise fees, royalties and product sales and reduced dependence on the U.S. market. Expanding outside the country must be one efficiently and cost-effectively.
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International Franchise Association Programs and Calendar of Industry Events.
A calendar of events to be held by the International Franchise Association (IFA) in the U.S. in 2008 is presented, including the IFA Annual Convention in Orlando, Florida from February 9 to 12, the Central Virginia Franchise &Finance Expo from March 1 to 2 and the International Franchise Expo in Washington, D.C. from April 11 to 13.
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International Franchise Association Programs and Calendar of Industry Events.
The International Franchise Association (IFA) programs and calendar of industry events for 2008 are presented, which includes the 41st Annual Legal Symposium on May 11-13 at Capital Hilton Hotel Washington, D.C., the 24th Annual Joint IFA/IBA Conference on May 13-14, Washington, D.C. and the Franchise Development Seminar on June 6 in Minneapolis, Minnesota.
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International Franchise Association Programs and Calendar of Industry Events.
A calendar of events for the franchising industry in the U.S., from September to November 2008, is presented which includes Franchise Appreciation Day: International Franchise Association (IFA)'s Public Affairs Conference, Arizona Franchise &Financing Expo and a seminar on recruiting better candidates and closing more franchise sales.
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International Franchise Association Programs and Calendar of Industry Events.
A calendar of events for the U.S. franchising industry in 2008 is presented, including the Franchise Seminar for Women and Minorities With Dallas-Fort Worth Chapter of the National Black MBA Association on June 24 in Dallas, Texas, the International Franchise Association (IFA) Franchise Business Network Meeting on July 8, and the Franchise Seminar for Women and Minorities during the National Urban League Annual Conference on July 31 in Orlando, Florida.
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International Franchise Association Programs and Calendar of Industry Events.
A calendar of International Franchise Association (IFA) programs and of industry events in 2008 is presented including a franchise seminar for women, minorities and veterans on March 20, 2008, the International Franchise Expo on April 11-13, 2008, and IFA Franchise Business Network Meetings in various locations on July 8, 2008.
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Introducing the 2008 IFA Executive Committee And Board of Directors.
The article introduces the 2008 International Franchise (IFA) Executive Committee and Board of Directors. Steven J. Greenbaum is president and chief executive officer of PostNet International Franchise Corp. Dina Dwyer-Owens is chairwoman and chief executive officer of The Dwyer Group. Kenneth D. Walker is president and chief executive officer of Driven Brands Inc.
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Investing in Your Association Will Pay Dividends.
The author talks about the performance of franchised businesses in periods of economic uncertainty in the U.S. He explains that franchised businesses tend to fare well during economic slowdowns because of the very nature of the franchise model. He cites the role of the International Franchise Association (IFA) in delivering information that franchised businesses need to be competitive. According to the author, an individual's membership in IFA is a good investment with proven returns.
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Irl H. Marshall Jr., CFE.
The article presents an obituary for Irl H. Marshall Jr., one of the founders of the International Franchise Association.
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Issue Brief: Restricting Direct Mail Advertising.
The author comments on the negative impact of the restriction of the Do Not Mail registries on the ability of U.S. small businesses to advertise. He outlines the benefits of direct mail advertising to both consumers and franchised businesses. He recalls the emergence of legislative efforts to create Do Not Mail registries. He cites the move made by the International Franchise Association (IFA) to prevent unnecessary restrictions on advertising and direct marketing.
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It's a Wrap for 2007.
The article discusses the highlights of the 2007 International Franchise Association's (IFA) Legal Roundtable Series and Franchise Development Seminars held in the U.S. The IFA partnered with the association's legal counsel, DLA Piper US LLP to develop a program focused on educating franchisors and their legal counsel about the implications of the Franchise Rule. The Series featured a morning session overview of franchise sales compliance issues by IFA's Compliance Program Administrator Joel Buckberg.
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It's the Experience, Stupid: How to Create an Event That Drives Business Objectives and Delivers Bottom Line Results.
The article offers tips on creating an event that drives business objectives and delivers bottom line results. The first thing to think about in planning a great meeting are the objectives, audience, and the outcomes it want to achieve. The ingredients of a compelling meeting strategy include compelling content, entertainment, environment, esthetics, and green, socially-responsible meeting practices.
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Jeanne Kennedy.
The article features Jeanne Kennedy, chief operating officer of KENEX Corp. and recipient of the Bonny LeVine Award from the International Franchise Association (IFA) in 2008. Kennedy, while raising a family, developed business skills through jobs in sales, as a general manager for health clubs, housekeeping and ballroom dance instruction. She became the first franchisee of Meineke Discount Mufflers.
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Keynote Speakers Set to Provide Unique Insights.
The article provides information on the keynote speakers for the International Franchise Association's 48th annual convention in 2008.
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Latest Franchising Awareness Ad Features Jani-King.
The article focuses on the third in a series of public-awareness advertisements highlighting the economic impact of franchising, which appeared in leading Washington D.C. publications in September 2008 in conjunction with Franchise Appreciation Day. The advertisement featured Jani-King, a leading commercial cleaning franchise.
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Leaders Gather to Seek Solutions, Share Ideas.
The article discusses the highlights of the Second Annual International Franchise Association Executive Leadership Conference held at the Royal Palms Resort and Spa in Phoenix, Arizona. Leaders of the franchising industry gathered during the event. Topics tackled at the event include key business operational areas ranging from the management discipline to franchises relations to new technologies.
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Leadership, Growth And Opportunity Meet in Orlando.
The article discusses the highlights of the 48th annual convention of the International Franchise Association which was held on February 9 to 12, 2008 at the Orlando Marriott World Center in Florida. The event presented attendees with opportunities to hear from three prominent speakers, a global leader, a franchising icon and a Pulitzer Prize-winning author. U.S. Army Gen. Colin Powell kicked off the opening general session with an animated and inspiring address on what it means to be a leader.
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Leading Your Franchise Systems Toward a Future of Growth.
The author reflects on the growth of the franchising industry in the U.S. He states that the "Economic Impact of Franchised Businesses" study concluded that the franchising industry's growth between 2001 and 2005 surpassed other viable business sectors and even went beyond the franchised businesses themselves because the purchase of products and services contributed to the growth of non-franchised businesses. He also mentions that data released by FRANdata Corp. confirms that multi-unit franchising remains on the rise.
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Learn to Listen: Listen to Learn.
The article discusses the importance of building effective communications to the success of franchising. It is noted that when a franchisor listens actively to a franchisee, it sets in motion a positive and mutually-rewarding process. The franchisee feels accepted and gives more valid information and the franchisor asks better and more relevant questions. Empathetic listening encourages honesty, understanding and a feeling of security.
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Leaving Money On the (Internet) Table?
The article focuses on Internet marketing within the franchise industry. The driving force behind the shift in advertising spending is not only attributable to the growth in search volume, but the tracking and refinement that online advertising allows. Franchise companies are now able to virally market to thousands of prospects in a day or two and sometimes all that is needed is the right video placed in the right group. It notes that there is also a search-engine optimization benefit with pay-per-click marketing.
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Leaving the light on….
The article focuses on the "Red State Versus Blue State" podcast by Motel 6's famous spokesman Tom Bodett. He tackles the major issues between red states and blue states--conflicts like who has the best potato salad and who has the best selection when ordering coffee--in his latest podcast for the chain. To download the podcast in its entirety, visit www.Motel6.com.
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Legal Enforcement of International Franchise Relationships: What Makes Sense for the Business.
The article discusses the importance of planning for the legal ramifications of enforcing U.S. franchises in international settings. While some boilerplate franchise agreement provisions may not be appropriate for international transactions, there are other contract provisions that can act as effective deterrents to litigation, provide the franchisor with greater leverage in compelling compliance by the franchisee, and in some cases, provide a road map for the resolution of disputes.
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Lender-Franchisor Partnerships: Shared Risks-Shared Rewards.
The article analyzes the risks and rewards associated with franchise lending and suggests ways on how they can avoid such risks when partnering with a lender. Franchise companies should work with their lending partners to revamp their pre-qualification criteria so that it reflects the increased loan exposure that is required for the multi-unit development franchisee. It is advisable for the company to be familiar with the way lenders assess the overall risk associated with a given franchisee opening several stores within a specified time frame.
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Leveraging Contacts After the Convention Is Over.
The article offers suggestions on how to leverage contacts after the convention is over. The thing that is so great about the International Franchise Association's annual convention is the opportunity for networking that results in long-term contacts, both personally and professionally. First, the individual should determine what he wants to accomplish during the convention. Most commonly, the reasons are to obtain more contacts for business and to increase franchise and business education.
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Leveraging Technology For Franchise Performance And Growth.
The article reports that effectively-implemented franchise technology solutions can offer a single platform to manage franchise processes by reducing operating costs. Several factors that are attributable to the success of the fastest and best performing franchise systems are mentioned including franchisee relationship. It notes that while there is little that can be done to fundamentally alter the basic concept behind a franchise, all other factors can be greatly enhanced by effectively leveraging technology and systems.
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Leveraging Technology to Advance Your Systems.
The article introduces a series of articles within the issue including one by Chris Bennet, Andrew Lord and Dmitry Shevalev which provides details on the benefits and drawbacks of weblogs and another by Kevin O'Brien which focuses on online surveys.
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Litigation Insurance: Is Your Franchise Protected?
The article focuses on the importance of looking at directors' and officers' (D&O) insurance policies of franchisors. According to a Cherry Creek Insurance Group study, 80 percent of franchisors are without proper coverage, leaving them unprotected from franchisee lawsuits. It states that many franchisors know nothing about how to proactively protect their systems with the right type of litigation insurance coverage. D&O excludes suits brought against the franchisor by the franchisee relating to specific operations/functions of the franchisor.
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Location, Location, Location: Picking the Best Convention Site.
The article discusses key elements to consider when selecting the perfect location for a franchise conference or convention. Those elements are theme, system needs, target audience, franchisor capabilities, destination and travel, facility and costs. Having a clear direction in each of these areas will assist the planner in making the right choice for the convention location.
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London Host City for International Symposium on Franchising.
The article discusses the highlights of the joint annual British Franchise Association-International Franchise Association International Symposium on Franchising held in London, England in October 2007. Kirk Kinsell of InterContinental Hotels Group, served as keynote speaker, opening the event by sharing his views of global branding. Featured luncheon speaker Ben Amante, vice president of franchising for BP North America, offered his experiences about deciding whether and how to take a brand global.
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Looking for Attitude, Forming Partnerships.
The article features John Akhoian, owner of three Mr. Rooter franchises in California and Arizona. In 2007, Akhoian became the first Mr. Rooter franchisee to generate more than $11 million in sales in one year. Successful from the start, Akhoian earned the franchise's Rookie of the Year award. In Akhoian's eyes, the beauty of franchising is in the established system he follows, the support he receives and the networking he does with company franchisees.
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Maintaining Unity In a Franchise System.
The article discusses the maintenance of unity within a franchise system which is paramount if a brand is to succeed. Purchasing, territorial issues, management changes, economic or regulatory issues and competition are some examples that can create severe tension between a franchise system and franchisees. The relationship between the franchise company and franchisees has been likened to a marriage, and like any good marriage, communication, flexibility, and the reaffirmation of goals and values is key to unifying a franchise system.
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Making a Franchise System Attractive to Multi-Unit Franchisees.
The article offers information on how to make a franchise system attractive to multi-unit franchisees. As the company prepares for the potential transition from single-unit to multi-unit franchise ownership or wants to start with multi-unit initially, additional thought is required and corporate structure needs to be identified and implemented. According to the article, a brand does not have to be large to attract multi-unit franchisees, it just needs to make sure that it has infrastructure, a strategic plan in place, and a sellable product or service.
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Making Sales or Making Excuses?
The article presents steps in selling franchise units. First, salespeople are advised to develop a master list of leads to call. Secondly, franchise firms should respond to prospects by calling within hours--no matter what. Also consider different forms of promotion that will garner varying results, including a comprehensive advertising campaign that includes a mix of public relations, Web site, search engine optimization, referrals, trade shows and print advertisements in national publications.
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Managing Product Sales to Franchise Owners.
The article focuses on hiring fulfillment service companies to handle product distribution needs of franchisees. To find a fulfillment company, consider looking through the International Franchise Association's Supplier Forum lists online or ask for referrals from other franchisors. Once a fulfillment company is chosen, the next step for the franchisor is to prepare and finalize a contract. A list of the major issues that need consideration is presented, which includes inventory.
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Managing the Outside Sales Representative.
The article provides tips on selecting a successful franchise owner. The franchisee must be able to engage customers to sell them on the products and services and keep them coming back and to communicate and motivate employees day in and day out. A good franchise system is designed to take people without experience in a specific business and teach them how to run a successful operation following a detailed formula.
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Marketing.
This section offers updates related to marketing in the franchising industry in the U.S. Athletic Nation has begun offering coed training. Cruise Holidays will kick off its 25th anniversary with a year-long celebration which will include a celebratory Alaska cruise for all its clients. Marco's Pizza launched an online ordering system.
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Marketing.
This section offers news briefs on the franchising industry. Accor North America conducted Earth Day initiatives to improve human and environmental awareness and partnered with the Arbor Day Foundation to plant 15,000 trees in areas in need of reforestation. Burger King launched a promotion for the movie Indiana Jones and the Kingdom of the Crystal Skull which featured the special edition Indy Double Whopper sandwich. California Tortilla conducted its 14th Annual Pop-Tart Day to provide customers with a free Kellogg's Pop-Tart.
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Marketing.
This section offers news briefs on marketing-related issues in the U.S. The Bearclaw Coffee Co. sent a fleet of orange franchise-owned espresso trucks to the Southeast Michigan area to serve the same menu offered at its retail stores. Campero USA entered into a tenant-landlord relationship with Wal-Mart Stores Inc. Chester's International LLC has partnered with Royal Buying Group Inc. in a strategic alliance to market the Chester's to the 5,500 retail locations in Royal Buying Group's membership.
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Marketing.
The section offers news briefs concerning franchising marketing in the U.S. Athletic Nation signed a three-year partnership with National Football League (NFL) leading fullback Lorenzo Neal whose endorsement will include appearances in television and print advertisements, videos, Internet placement and personal appearances. College Hunks Hauling Junk relocated its headquarters from Washington, D.C. to Tampa, Florida. FranExcel was chosen as the official marketing firm for the Franchise Investment &Business Expo 2008 in Amman, Jordan in October 2008.
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Marketing.
This section offers news briefs on the franchising sector. Cold Stone Creamery has launched its iMix America contest to engage Generation Y through Facebook and MySpace social networks by asking them to develop an ice cream creation. An incentive program was developed by F. C. Dadson that offers discount on product orders placed by franchise owners who are military veterans. Certified Senior Care Advisor training was offered by Home Helpers to its entire operations staff and franchisees.
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Marketing.
This section offers news briefs related to marketing as of June 2008. Athletic Nation became the official gym of the San Jose Stealth professional indoor lacrosse team and will guide the team's weight-training program and personal training. Carrel Ice Cream's franchise support team visited 440 of its establishments to implement six new blended frozen drinks. Constant Contact was chosen by Intuit to be the e-mail marketing provider for its Marketing Tools Center.
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Maximizing Benefits: Protecting Customer Data.
This article discusses how parties involved in a franchise can rely on privacy and data protection law to maximize the benefits of their relationship. Data exports within an international franchising arrangement are similar to the global data processing activities that take place within large multinationals. To qualify for the Safe Harbor scheme, the franchisor will have to join a self-regulatory privacy program that adheres to the Safe Harbor's requirements or develop its own self-regulatory privacy policy that conforms to the Safe Harbor.
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Measuring Franchise Development Performance.
This article discusses the factors to consider when measuring franchise development performance. It is noted that disciplined use of the right measurement tools will lead to performance-improving decisions. The four factors that should guide a daily analysis of recruiting programs are described. Suggestions for improving performance through measurement and reporting are included.
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Members Making a Difference: VetFran Participant Boosts Franchise Ownership.
The article focuses on the International Franchise Association's Veterans Transition Franchise Initiative (VetFran) in the U.S. It states that Matco Tools' Richard Dayton participated in Teaming to Win's annual conference in May 2008, which aims to advocate and advance teaming among businesses and organizations. VetFran was named a recipient of one of the American Society of Association Executives' Summit Awards and the Award of Excellence. A list of the VetFran participating companies is presented.
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Mergers &Acquisitions.
The article reports on the formation of Global Franchise Team by Edwards Global Services, TEAM Rennick and PowerHouse Franchising. The venture will serve as a one-stop solution for international franchise companies who are considering entry in the U.S. market.
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Mergers, Acquisitions &Transactions.
This section offers news briefs on mergers and other deals in the U.S. American Leak Detection partnered with Environmental Biotech International to provide environmentally friendly products and services related to water management, water conservation and water recycling. The Franchise Company has acquired an 80 percent interest in Field Asset Services Inc. Byron Ashbridge and Joe Pitt, who operate five Sona MedSpa franchises in North Carolina, have purchased the controlling interest in Sona MedSpa International.
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Mergers, Acquisitions and Transactions.
This section offers news briefs on acquisitions. Saxby's Coffee Worldwide has completed a private transaction to acquire the assets of Bucks County Coffee Co. including its 15 retail locations and a distribution channel to approximately 400 grocery outlets. HouseMaster was acquired by Sophra Capital.
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Mergers, Acquisitions and Transactions.
This section offers news briefs on deals in the franchise industry in the U.S. Archadeck and Outdoor Lighting Perspectives have merged to create Outdoor Living Brands that will pursue global expansion in the outdoor products and services category. A partnership was established between DreamMaker Bath &Kitchen. Signal Graphics has been acquired by Franchise Services.
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Mergers, Acquisitions and Transactions.
This section offers news briefs in the franchising industry. Accor North America has acquired two new corporate-owned Motel 6 properties in Willoughby, Ohio and Williamsville, New York. Dunkin' Donuts has signed three multi-unit store development agreements in Phoenix, Arizona, totaling 150 new restaurants. Pet Butler sold its corporate owned franchises in the Dallas/Fort Worth area to Mark Hamel for $1.2 million.
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Mergers, Acquisitions and Transactions.
This section offers news briefs related to mergers and transactions in the U.S. franchising industry as of June 2008. Butler Capital Corp. has committed $30 million in financing this year for Subway franchisees throughout the U.S. Figaro's Italian Pizza Inc. acquired the 31-unit Pizza Schmizza of Hillsboro, Oregon. Travel Acquisitions Group, formerly Carlson Leisure Group, acquired TraveLeaders from American Leisure Group's subsidiary American Leisure Holdings, Inc.
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Michigan: A Profile.
The article profiles Michigan, and discusses issues affecting franchising in the state. In 2007, Michigan legislators passed and Governor Jennifer Granholm signed an expansion of the state's services tax to fill a $686 million gap in the budget. Services covered under the expansion included janitorial services, travel services, warehousing and storage and others. With franchised businesses operating in all these categories, the International Franchise Association (IFA) joined the fight to repeal the tax before it went into effect.
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Milestones.
This section offers news briefs on issues and events related to franchising in the U.S. Fitness Together Franchise Corp. announced the sale of its 600th franchise. Play 'N Trade Franchise Inc. opened its 100th store in Buford, Georgia. Print and promotional products provider Proforma achieved a record $30 million in system wide sales in October 2007.
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Milestones.
The article offers news briefs concerning the U.S. franchising industry. Elements Therapeutic Massage sold its 100th franchise to Eric Tuskind who will open a location in Colorado Springs, Colorado. Interstate All Battery Center signed an agreement to open its 100th location with Dan Spata who will open a store in Skokie, Illinois. Microtel Inns &Suites opened its 300th hotel at a location in Delphos, Ohio.
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Milestones.
This section offers news briefs related to the U.S. franchising industry as of June 2008. HouseMaster celebrated 25 years as a member of the International Franchise Association. Pet Buffer has opened its 100th franchise. Red Roof Inn celebrated its 35th anniversary in conjunction with the grand opening, of its new headquarters in Columbus, Ohio.
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Milestones.
This section offers news briefs on new stores in the franchise industry in the U.S. Homewood Suites has opened its 250th property at a location in Forsyth, Illinois. Mr. Handyman marked the opening of its 300th location at a store in Atlanta, Georgia. Salad Creations opened its 50th store and celebrated selling its 100th franchise in three years.
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Milestones.
This section offers news briefs on the U.S. franchising sector. Fitness Together Holdings has sold its 600th franchise which franchisee Matt Goldmark will open in New York. The Georgia territory was sold by Homewatch CareGivers to its 100th franchisees Jeff and Amy Whitehouse. Moe's Southwest Grill has opened its 400th restaurant in Plant City, Florida.
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Minnesota: A Profile.
The article offers information on the franchising policy in Minnesota. It states that while no legislation directed at the relationship of business-format franchising has been discussed, bills addressing dealership agreements in the outdoor sporting equipment industry have been filed repeatedly. Health-care reform is expected to be on the agenda in the 2009 legislative session. For franchised restaurants, relief from obesity-related lawsuits has been a priority in the state legislatures.
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Minorities Attaining Success in Franchising.
The article focuses on minority franchisees who have chosen to improve their local communities through their commitment and loyalty to providing franchised products and services in the U.S. According to a report by PricewaterhouseCoopers LLP for the International Franchise Association Educational Foundation, nearly 20 percent of all franchised businesses were owned by minorities in 2002. It states that these entrepreneurs believed in a dream of business ownership.
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Multi-Unit Growth Through Coordinated Communications Strategies.
The article discusses the development of a clear communication plan for franchising. Communication methods are mostly very elementary and intuitive. A targeted communication or marketing plan, with a sound growth strategy and a working business model should result in a surge of inquiries from prospects. The ways to communicate expansion opportunities with franchisees, new or existing, depends on the desired growth model. According to the article, Internet-based communication is a cheap and effective way to reach out to prospective franchisees.
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New Ad Highlights Franchising's Economic Importance.
The article reports that the second in a series of advertisements highlighting the economic impact of franchising appeared in leading Washington, D.C. publications to further the franchising awareness campaign among policy opinion elites. The International Franchise Association launched the campaign in April 2008 to educate those in Washington who influence the policy debate on issues important to the franchising industry.
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New Awareness Campaign Prepares Franchising for Changes Ahead.
The article discusses the expected changes in the franchising business community as the 2008 U.S. presidential election approaches. David French, vice president of government affairs, said the changes coming in 2008 may dwarf the last election and may be very bad for business. French mentions the International Franchise Association's (IFA) policy agenda to help America's small-business entrepreneurs create new jobs and new opportunity.
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New Book for Prospects Published.
The article reviews the book "The Franchise Times Guide to Selecting, Buying and Owning a Franchise," by Julie Bennett and Cheryl Babcock.
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New Economic Research Unveiled At National Press Club.
The article presents the study "The Economic Impact of Franchised Businesses," Vol. 2, prepared by Pricewaterhouse-Coopers. The study shows that from 2001 to 2005, franchise businesses in the U.S. have outpaced the economy as a whole in terms of the rate of growth of jobs, payroll and output. It states that the impact of franchised businesses goes beyond direct employment and payroll contributions. It adds that franchised businesses generate a significant amount of economic activity and stimulate even more economic activity in nonfranchised businesses.
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New Sessions to Debut at IFA's 49th Annual Convention.
The article offers information on the International Franchise Association's 49th annual convention to be held in San Diego, California from February 14 to 17, 2009.
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New York: A Profile.
This article examines the issues, political environment and policies in New York. David Patterson became the Governor on March 17, 2008 after former Governor Elliot Spitzer resigned. The state currently has 26 Democratic and three Republican members of the U.S. House and two Democratic U.S. Senators. The International Franchise Association has monitored more than 40 bills in the New York legislature over the last two years, ranging from prohibition of direct-mail marketing to paid sick-leave.
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NEWS BRIEFS.
This section offers news briefs related to the franchising industry in the U.S. Primrose Schools entered into a strategic equity partnership with Roark Capital Group. Foot Solutions was named top small business of the year 2008 by Georgia's Cobb Chamber of Commerce and the Atlanta Journal Constitution. Petland opened its first store in China at a location in Shanghai.
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NEWS BRIEFS.
This section offers news briefs related to franchising. Driven Brands has acquired the AutoQual and Drive N Style units from Automotive Franchise Systems. Saladworks signed Site Development Incorporated as the exclusive real estate broker for its targeted growth. Spot Runner has acquired online marketing company Weblistic in an all-stock transaction.
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NEWS BRIEFS.
This section offers news briefs related to the franchising business. Dunkin' Brands recognized outstanding franchisees, partners and suppliers with the company's highest honors at its annual Enterprise Awards dinner, including Franchisee of the Year winners Walt and Kathy Ballard. Search Path International celebrated the opening of its 50th franchise in Hudson, Ohio. Home Instead Senior Care has begun franchising in Germany and now has operations in 12 countries.
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NEWS BRIEFS.
The article announces articles accepted for future publications including news of senior management changes, growth milestones, community service activities, first-time entry into new countries, honors and awards, and marketing campaigns.
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NEWS BRIEFS.
This section offers news briefs on the franchising industry. Burger King's HAVE IT YOUR WAY Foundation donated $300,000 to Give Kids The World organization in Central Florida that creates memories for children with life-threatening illnesses. Former NBA players Gary Payton and Brian Shaw signed an agreement with Wingstop to open three restaurants in southern California. The Cause Marketing Forum awarded InterContinental Hotels Group's Hotel Management Group the Gold Halo Award for the Best Environmental Wildlife Campaign category.
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NEWS BRIEFS.
This section offers news briefs related to franchising in the U.S. Figaro's Pizza opened its first location in Abu Dhabi, United Arab Emirates. Wyndham HotelGroup signed an exclusive development agreement with Ukrainian Hotels LLC to build 15 Ramada Encore hotels over the next 10 years. Embassy Suites Hotels launched its Business Balance initiative to offer business travelers guidance and tips to help maintain balance on the road related to nutrition, exercise and sleep.
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No Franchise is an Island: Franchisees and Franchisors Rely on Each Other.
The article presents a brief history of the International Franchise Association's (IFA) Franchise Advisory Council (FAC). Chuck Sternod, a franchisee of Mr. Rooter, recalled the IFA board of directors created the FAC to provide recommendations to the board about ways to improve communications between franchisors and franchisees. The first council participants understood the need for the encouragement of meaningful dialogue between franchisee and franchisor and recognized that an FAC would be instrumental in addressing and resolving concerns.
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October Franchising World Marks Digital Debut.
This article announces the debut of the digital version of International Franchise Association's flagship publication "Franchising World" in October 2008. The magazine is now easily transportable and easily accessible. Some of the features of the digital version include allowing readers to activate PDF templates of articles with e-mail forwarding and messaging capabilities. The ability to translate articles into Spanish or Chinese with the click of the mouse and catalogued searches of content will also be made available.
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Optimize Franchisee Talents for Growth with Multi-Brand Franchisors.
The article focuses on optimizing franchisee talents for growth with multi-brand franchisors. Entrepreneurial franchisors who create and expand their own brands have the opportunity to involve franchisees in the development of their concepts and ideas into the brands. Franchisees can benefit by creating opportunities for their staffs to grow and advance, thereby increasing employee retention. It notes that franchisees need to communicate their desires to the franchisors from the date of introduction.
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Out with the Old….
The article reports on the digital format of "Franchising World" magazine. Advances in technology continue to present franchise systems with even greater opportunities to grow and achieve system-wide profitability. The International Franchise Association (IFA) has also invested member resources to improve the delivery of franchise news and reduce the impact on the environment by launching digital versions of its flagship publication, "Franchising World" magazine. One feature of the digital version is the activation of PDF templates of articles.
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Owning a Franchise Not for Everybody.
The article reports on the state of the U.S. franchise industry as of 2008 based on observations by the media. There are about 3,000 franchise systems and 900,000 franchised businesses in the country, according to the International Franchise Association. The franchise industry grew at a faster pace than the overall U.S. economy between 2001 and 2005, generating 11 million jobs and $800 billion in sales, goods, and services, according to a PricewaterhouseCoopers study commissioned by the association.
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Partnering with the Health-Care Industry.
The article discusses how a franchise system can benefit from partnerships with the health-care industry. According to the U.S. Department of Labor, the U.S. health-care industry consists of more than 580,000 individual businesses, most of which vary greatly in terms of size. As franchisors begin to consider strategic partnerships with the health-care industry, the first step is to identify a segment of the industry that complements the concept so that everyone can benefit from the partnership.
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Payroll Cards Generate Efficiencies for Businesses.
The article explores how the introduction of payroll cards benefits businesses and help meet some of the unique challenges faced in the franchising industry in the U.S. Being able to disburse wages to employees electronically, including the use of payroll cards, is an important time and money saver for franchisees. They help businesses generate efficiencies and provide employees with secure and flexible payments.
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Penetration Testing: Why Franchise Systems Need Information Security.
The article discusses the importance of information security to franchise system. It notes that regular penetration testing of applications and system security are important which will help mitigate the risk of a data breach and system compromises. Hackers used sophisticated methods to evade detection and place "malware" on nearly 300 Hannaford Bros. store servers to intercept payment information during the transaction transmission process, according to executives of the grocery store chain.
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PEOPLE.
The article announces several career developments in the franchising industry, including the appointment of Bryan Whipple as senior vice president of insurance company relations at Brooke Capital Corp., the retirement of MFV Expositions Director of Special Programs Richard Macaluso and the promotion of Ronald Feldman as chief executive officer of Siegel Capital.
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PEOPLE.
The article announces executive changes related to the franchising industry, including Launi Skinner at 1-800-GOT-JUNK?, Valerie McCartney at Checkers Drive-In Restaurants and Dale Nabors at Cuppy's Coffee.
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PEOPLE.
The article announces several appointments in the franchising industry, including Richard Rennick as chief executive officer of Assisting Hands, Scott Mortier to vice president of franchise development for Blendz and Ruth Zerbe as national director of franchise operations for Home Helpers.
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PEOPLE.
The article announces personnel changes in the franchise industry in the U.S., including the appointment of Tim Purcey as member of the board of directors of the National Private Duty Association, promotion of Jim Valentino to president of Tropical Smoothie Café and appointment of Darren Monahan as director of franchise development at Gamer Doc.
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PEOPLE.
The article announces the appointment of several executives in the U.S. franchising industry in 2008, including Burton D. Cohen at the Dwyer Group, Allison A. Watanabe at El Pollo Loco, and Sandra Maltzman at L A Weight Loss.
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PEOPLE.
This section presents news briefs related to franchises. Accor North America has hired Jeffrey Palmer as senior vice president of sales and marketing for Motel 6 and Studio 6. InterContinental Hotels Group has appointed Gopal Rao regional vice president of sales and marketing for Canada. NexCen Brands acquired trademarks and other intellectual property owned by The Shoe Box Inc. in partnership with the Camuto Group.
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PEOPLE.
The article announces several personnel changes including Greg Akins, appointed regional director of operations at Country Place Living, Dina Dwyer-Owens, named to the board of directors for the non-profit organization Lead Like Jesus, and the retirement of Linda C. Haneborg from Express Services.
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PEOPLE.
The article announces executive changes within the U.S. franchising industry, including the appointment of Patricia M. Heagy as business development manager at Butler Capital Corp., the naming of Kevin Hein as partner at law firm Faegre &Benson and the selection of Marc R. Eisman as director of franchise development and support at Gold's Gym International.
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PEOPLE.
The article announces career changes involving executives in the franchising industry, including the hiring of James Venable as director of operations of Chester's International, appointment of Jan Pithey as director of franchise development of Dunn Bros. Coffee and the promotion of Fred Bartliff as vice president of franchising at Express Services.
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People.
The article announces the appointments of Dana Peluso as senior legal counsel at Accor North America, Ray Moore as vice president of business development at BrightStar Healthcare, and Samuel F. Hirschberg as vice president of marketing at Fitness Together Franchise Corp.
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PEOPLE.
The article announces career development within franchising including the appointment of Floyd Harvey to franchise development officer of Country Place Living, the promotion of Amy Hiller to vice president of operations for Cuppy's Coffee, and the appointment of Paul Martell as director of franchise recruitment for DoodyCalls.
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PEOPLE.
The article announces the appointment and promotion of several people in the business franchising community, including the promotion of Art Ruby as national sales manager for the franchise sales start team of Brooke Capital Corporation, the appointment of Jim Pascale as director of franchise development at Cruise Holiday, and the naming of Chris Brown as director of franchise support at DoodyCalls.
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Planning Conventions That Bring Value to Your Systems.
The article discusses various reports published within the issue including an overview of the International Franchise Association's (IFA) annual convention, a photo spread of the association's Ninth Annual Franchise Appreciation Day, and Jennifer Sauber's tips for working with hotel staff.
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Political Engagement is Good for Franchising.
The author discusses the importance of political engagement for franchising in the U.S. He mentions a study by Wake Forest University's Babcock Graduate School of Management on the effectiveness of methods companies use to influence federal legislation. He offers tips for franchise professionals on how to get more involved.
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Politics is a Full-Contact Sport: Don't Get Caught on the Sidelines.
The article discusses laws, legislation and policies affecting franchising in the U.S. These include the Employee Free Choice Act, the Healthy Families Act, and the Ledbetter Fair Pay Act. A legislation introduced by Representative Hank Johnson and Senator Russ Feingold seeks to amend the Federal Arbitration Act to render as unenforceable all pre-dispute binding arbitration clauses in consumer, employment and franchise disputes.
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Popeye's Chicken Founder Al Copeland Dies.
The article presents an obituary for Al Copeland, founder of Popeye's Famous Fried Chicken and several other restaurant concepts.
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Post-Purchase Synergies: They Come in All Types.
The article discusses possibilities in organizing a multi-brand company that can take advantage of a variety of cost-savings measures that will contribute to the overall profitability of the multi-brand company. It mentions the dynamic changes undergone by the franchising community. Strategies employed by franchise managers are discussed.
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Predicting the Future, One Customer at a Time.
The article offers information on customer analytics, a new strategic tool for franchises, which allows companies to predict the future of its locations by predicting the future behavior of customers. Through customer analytics, firms can mine the information that they've gathered to open new stores successfully and develop ongoing relationships with existing and potential customers.
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Preparing for a Wage-and-Hour Audit.
This article provides information on wage-and-hour investigations under federal law in the U.S. A wage-and-hour investigation is typically triggered by a complaint from a current or former employee who claims he or she was not paid properly. While a investigation may be triggered by only one employee who can contacted the U.S. Department of Labor, wage-and-hour lawsuits are often brought as a collective action.
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President Bush Signs Credit and Debit Clarification Act.
This article reports that U.S. President George W. Bush signed into law the Credit and Debit Clarification Act in June 2008. The bill, introduced by Representative Tim Mahoney, made a technical correction to the definition of "willful noncompliance" in the Fair and Accurate Credit Transaction Act, which requires retail businesses to truncate credit card numbers on consumer receipts to help prevent credit card fraud. The International Franchise Association (IFA) commended the passage of the bill.
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Pressure Points: Bankruptcy Code Amendments, Court Decisions.
The article focuses on amendments to the U.S. Bankruptcy Code. Most of the amendments to the Bankruptcy Code enacted under BAPCPA were directed toward consumer bankruptcies filed under Chapter 7. Certain amendments, however, provide a direct and immediate benefit to franchisors. Specifically, the amendments to the code increase the control that franchisors can exert over the assumption of their executory franchise agreements and shorten the time in which the franchisee debtor may assume certain real property leases.
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Private Equity: Take Your Franchise to the Next Level.
This article discusses private equity as a financing alternative for companies in the franchising industry. This has emerged as a popular alternative for companies seeking outside investors ranging from a minority to majority shareholding. One of these companies is Batteries Plus. Several factors to be considered when using private equity includes whether the company is ready for a private-equity investor and the type of criteria to be used by private-equity investors.
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Protecting a Brand Without Stifling Franchisees.
This article provides ways for franchises to protect their brand without having negative effects on franchisees. To achieve these, franchises must educate franchisees about the potential harm to the brand when guidelines are not followed. Franchisors must create rules that are easy for franchisees to follow. Also, franchisors should avoid brand extremism.
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Public Policy Challenges Await in 2008.
The article discusses various issues of interest to members of the International Franchise Association (IFA). They are encouraged to attend the 48th annual convention of the IFA to help shape the future of franchising. Members should also be aware of issues that could arise in connection with the major elections to be held in the U.S. in 2008, such as immigration reform, labor-union organizing and small business health care.
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Purchasing International Multiple-Unit Development Rights.
The article provides tips to assist franchisors in attracting master-franchisee candidates who are increasingly more sophisticated. Most sophisticated master-franchisee candidates should be making an assessment of both the franchisor, and the franchisor's senior management team. On a technical level, the master franchisee will want to know and see that the franchisor's key intellectual property, usually one or more trademarks, can be protected in the new market by way of registration.
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Putting "International" in the International Franchise Expo.
The article offers information on the 17th Annual International Franchise Expo to be held at the Washington Convention Center in Washington D.C. on April 11-13, 2008. More than 60 international delegations are expected. Numbers like this explain why the trade show has become the premier franchise expo in the world and the place to be for international franchise prospects searching for concepts to take home and franchisors looking to send their concepts overseas.
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Q&A With U.S. Ambassador Susan C. Schwab, U.S. Trade Representative.
An interview with U.S. Trade Representative Susan C. Schwab is presented. When asked about free trade agreements (FTAs), she responds that these agreements work, with U.S. exports to free trade agreement partners increased by around 40% faster than exports to the rest of the world. She claims that the FTA with Korea would dismantle long-standing trade and investment barriers that have restricted access by U.S. companies. She mentions that with each negotiation, the U.S. improve and adjust agreements.
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Quality, Consistency and Value: The Hallmarks of Franchising…And of IFA.
The author highlights the International Franchise Association's (IFA) 48th annual convention to be held in February 2008 in Orlando, Florida. The keynote speaker for the opening general session will be General Colin L. Powell USA (Ret.), who served as the 65th Secretary of State and has always been a leading advocate for democracy throughout the world. He asserts that General Powell's involvement in the IFA convention is just one of many indicators of the growing visibility and development of franchising and the IFA.
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Reaching a Diverse Franchise Audience: IFA's Minority Outreach.
The article focuses on the efforts of the International Franchise Association (IFA) to increase representation of minorities in the franchising industry in the U.S. The Diversity Institute was established in 2005 to promote and foster diversity and inclusion in the franchising community. The mission of the Minorities in Franchising Committee is to increase the number and success of minorities in franchising. The Minority Entrepreneurs Scholarship Program is sponsored by the foundation and Marriott International to help and recognize minority students.
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Recognizing Excellence: IFA Publications Garner Three Awards.
The article announces that the magazine "Franchising World" has received awards for excellence from the 2008 American Graphic Design Awards.
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Recruiting Great Franchisees.
This article provides a description of a great franchisee and ways to recruit one. A great franchisee is smart, have proper expectations and have enough knowledge of franchising. To recruit a great franchisee, a systematic and programmed campaign to approach the specific target group must be developed. A franchisor may also advertise on franchise-oriented Internet portals.
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Riyadh, Saudi Arabia to Host First Franchise Expo and Conference.
The article offers information on the International Conference and Expo for Franchises to be held on June 1 to 3, 2008 in Riyadh, Saudi Arabia.
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RUN, DON'T WALK AWAY.
This article looks at the mistake made by novice franchisors in awarding franchises to marginally-qualified candidates. It discusses the importance for a franchise sales professional to reject a candidate. It is noted that before a franchisor spends on franchise marketing, it is important to determine the nature of the franchise candidate for whom the system is looking.
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SBA Loans Offer Options for Franchisees, Prospects.
This article focuses on U.S. Small Business Administration (SBA loan as a financing alternative for companies in the franchising industry. SBA is committed to its mission to foster small-business growth and strengthen the overall economy of the U.S. Current franchisees or prospects considering franchising as an avenue to start their own business should consider both SBA 7(a) and Certified Development Company (504) loan programs.
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Seasoned Global Affairs Executive Carlos Poza Joins IFA Staff.
The article announces the appointment of Carlos F. Poza as vice president of international affairs for the International Franchise Association.
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Seeing Green: Environmental Friendliness as a Business Strategy.
The article explains how environmental friendliness becomes a business strategy. It is argued that when a business activity uses fewer resources, it will have a smaller environmental impact. Using fewer resources can also lower costs. If a company uses less packaging material, it not only saves on the cost of the packaging, but can fit more units into a truck. Those who are more greenhouse-gas-efficient will have lower costs and less uncertainty, and so should do better.
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Shape Up Your Brand.
The article discusses the need of franchisors and franchisees to ensure that their brands are in great shape and able to withstand unfavorable consequences of the current marketplace. It is incumbent upon both franchisors and franchisees to re-evaluate their businesses and marketing plans and to remain dynamic in an everchanging and difficult business environment. Questions to consider in evaluating the management team's workout plans required for a brand are presented.
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SHAPING THE NATION: Presidential Candidates Present Their Visions.
Legislators Want to Hear From You
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Shaping the Public's Perception of Franchising.
The article focuses on a research conducted to better understand the current impressions of the International Franchising Association (IFA) and franchising among policy-opinion leaders. Public policymakers do recognize that the relationship between the franchisor and its franchisees that provides training and marketing support sets franchising apart from independent businesses. But, the opinion leaders mostly associate franchising with fast-food restaurants and national chains and fail to understand that the majority of franchises are locally owned.
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Share Your News.
This article offers information on "Franchising World's" coverage. The magazine publish news of senior management changes, growth milestones, community service activities, first-time entry into new countries, honors and awards, and marketing campaigns. Photos should be a minimum of 300 dots per inch (dpi) and sent as attachments, not embedded in press releases. Coverage in "Franchising World" is limited to current members of the International Franchise Association.
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Sharing Best Practices.
The article discusses the importance of sharing best practices which is a key part attributing to the success of any organization. Having a franchisee culture that embraces the sharing of best practices can help avoid reinventing the wheel, and more quickly enact new processes or programs that can help improve internal processes and service to customers. One can find and share best practices in all aspects of a business: marketing, franchise relations, training, operations and numerous others.
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Six Principles for Winning the Sales Growth Challenge.
A reprint of the article "Six Principles for Winning the Sales Growth Challenge," which originally appeared in the December 2006 issue of "Franchising World" is presented. The principles include the optimization of products and services to consumer needs, reliance on the sales-building power of employees, the front line is the bottom line, capture and use of crucial data about customers, creation and maximization of merchandise zones, and an emphasis on the neighborhood as the primary marketplace.
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Small Business Advocates Slam San Francisco Law.
The article reports that some small business advocacy groups are riled up about a San Francisco, California health care law and are fighting to overturn it in the courts. The law requires any private employer with more than 20 workers to contribute a minimum amount of money each quarter for employee health care or pay the city a fee based on the number of employees and hours worked. The ordinance was challenged in the case Golden Gate Restaurant Association v. City and County of San Francisco.
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So You Want to Franchise Your Business.
The article reviews the book "So You Want to Franchise Your Business," by Harold Kestenbaum and Adina M. Genn.
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Social Media and Franchising: A Primer.
The article illustrates why social media is a great alternative for franchise companies of reaching new customers, new franchisees and further developing existing relationships. The two ways of participating in social media reactively or proactively is discussed. A brief overview of the most common ways to engage a brand in social media is provided.
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South Dakota Sets Example for Regulation Streamlining.
The article focuses on the legislation endorsed by the International Franchise Association (IFA) that brings state and federal franchise regulation into conformity in the best regulatory scheme in the U.S. In March 2008, South Dakota Governor Michael Rounds signed the bill into law. Among the key provisions of the new law, the notice filing requirement was streamlined and coordinated with the updated Federal Trade Commission's Franchise Rule. Other provisions of the law are discussed.
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Strategies for International Development in Uncertain Times.
This article explores international expansion issues facing U.S.-based franchisors. Master franchisees and other foreign partners are critical to the success of franchise programs in foreign markets. First, franchisors must consider the economic health of a country or region and the factors that may lead to sustained growth in prioritizing target markets. Franchisors also must consider the availability of resources within the target market which are necessary to successfully develop their specific program.
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Support a Cause and Get an Effect.
The article suggests that charitable team-building exercises are important not only for the immediate experience of the activities performed by the participants, but also for the community's perception of the franchise's commitment to making a positive difference. If the mission of an upcoming annual franchisee event is to create a meaningful, memorable and heartwarming experience for each attendee, then consider a team-building activity built around an altruistic goal.
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Supporting Candidates: FranPAC Report Card.
A list of candidates for the U.S. Senate and the U.S. House of Representatives supported by the International Franchise Association (IFA) is presented.
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Supporting Candidates: The FranPAC Report Card.
A chart on the U.S. candidates supported by the International Franchise Association's political action committee FranPAC.
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Supporting Federal Legislators: The FranPAC Report Card.
A chart is presented that lists the International Franchise Association's current financial support to candidates for federal office as of mid-April 2008.
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Taking it to the Max at Expo.
The article discusses ways to maximize presence at franchise trade shows to get the most of one's brand and money. Doug Pendergast, chief franchise officer for Church's Chicken, prefers to put the focus on the representatives in the booth, not on the booth itself. To make the most of his company's presence, Thomas Scott and his team at Showhomes invited their oldest and newest franchise owners to International Franchise Expo (IFE) to help meet and greet attendees at the booth.
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Taking the "Manual" Out of Operations and Training Manuals.
The article discusses the LEGO approach in operations and training manuals that franchise companies can use. It offers information on how franchisee and corporate team member should use it as a foundation to train new franchisees, manage operations and improve lagging performance. Under this approach companies could have their policies and procedures, training videos, checklists, and forms organized in a series of building blocks that can be put together with the click of a mouse into an operations manual.
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Talk to Me: Good Communication As a Business Strategy.
The article focuses on good communication as a business strategy in franchising. It stresses the importance of identifying the key roles and responsibilities of effective field teams that specialize in guiding franchisees through every phase of their development. It states that communication with franchisees should be clear and consistent. It cites the benefits of holding regional meetings and conducting annual conventions. It advises the use of technology to enhance franchisee communication.
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Talking the Line: Franchise Relations in the Age of High Technology.
A reprint of the article "Talking the Line: Franchise Relations in the Age of High Technology," which originally appeared in the January 2007 issue of "Franchising World" is presented. The franchise relationship has long been the lynchpin of successful franchising. In order to maintain the long-term health of any franchise system, the franchise company needs to act as a trainer and trusted coach. At the same time, in order to maintain system standards, the franchise organization needs to enforce these standards.
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Target Audience in the Crosshairs?
The article explains how targeting works when marketing a franchise concept. Targeting is the art find science of aiming marketing efforts precisely at those who have the highest likelihood of becoming successful franchisees in a system. It is about identifying what makes an ideal candidate unique and then leveraging that understanding to develop more effective marketing communications.
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The "New" Rule: Amendments and Requirements.
The article focuses on the franchise disclosure format prescribed by the U.S. Federal Trade Commission (FTC), effective July 1, 2008. Under the new rule, a franchisor has three primary obligations to amend its disclosure document or provide updated information. Franchisors must file an application for amendment, which typically becomes effective only upon approval by the state examiner. In most registration states, a material change requires the cessation of all sales activities pending approval of the amendment application.
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The "States" of Franchising.
The article reviews the geography of franchising in the U.S. It references the study "The Economic Impact of Franchised Businesses," Volume 2, which found that while franchising is flourishing in every state, the industry's economic footprint is more important in some states than others. It states that in terms of sheer size, the number of jobs and the size of the payrolls were greatest in California, Texas, Illinois and Florida. In terms of the largest share of state payrolls, franchising played the most significant role in Nevada, Arizona and Florida.
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The 110th Congress in Review.
The article presents information on issues and events that occurred on the 110th U.S. Congress. In early 2007, the Democratic Party regained control of the U.S. Senate and the U.S. House of Representatives. For the first time in the history of the U.S., a woman, named Nancy Pelosi, was elected as Speaker of the House by her colleagues. The U.S. Congress passed a law that increases the minimum wage.
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The American Work Force: An Ever-Changing Portrait.
The article reports on the state of the U.S. work force based on the Emerging WorkForce Study launched by Spherion Corp. It was discovered that while attitudes and opinions of the work force were changing, the majority of employers were reluctant to adopt a style of management which would allow them to attract and retain top talent. This can be a critical oversight for franchise businesses. Management style is particularly important to franchise businesses.
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The Art of Closing the Sale in 10 Easy Steps.
The article presents tips on closing franchising deals. If the company does not know who its customers are, it cannot gear its message toward them. Do not rely on past studies and assumptions to define the customer. The Internet is probably the most diverse medium when trying to reach a variety of audiences from investors to aspiring entrepreneurs. By working within a reasonable and concise timeframe, all parties remain motivated to achieve their goals in the closing process in a timely fashion.
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The Benefits of System-Wide Continuity.
The article discusses the benefits for franchise owners of materially following their entire franchise system. Franchise companies should offer proven systems that make the ongoing venture with business ownership a more predictable experience. The most successful systems strive for continuity within and throughout the system by promoting each component to its proper level of importance. To attain continuity within a franchise system, training and support must be effective.
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The Challenges of Long-Lived Brands.
The article discusses special challenges long-lived brands face if the want to continue to grow, as well as be profitable and stay in business. These include continuously looking for the next greatest product, service or innovation in its niche, making sure the product is still needed by the target guest or customer, and reinventing the brand.
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The Disclosure Process -- Uncertainties, Ambiguities and Unresolved Issues.
The article discusses various issues in the disclosure document conversion process for franchisors. It mentions the U.S. Federal Trade Commission's (FTC) announcement in January 2007 that it had finally revised the federal franchise disclosure rule. Under the revised rule, franchisors are required to convert their disclosure documents from the Uniform Franchise Offering Circular format to the FTC-prescribed franchise disclosure document format. Other issues that franchisors must grapple are discussed.
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The IFA Convention Model: An Intricate Puzzle of People, Planning and Projections.
The article describes the convention model used by the International Franchise Association (IFA). IFA's first convention was conducted in 1960, and while the format and number of attendees at that time present a vastly different picture than size and scope of today's event, the essence has remained the same year after year. The core elements considered during the planning process of IFA's convention include general and concurrent sessions, speakers, promotions, venue logistics, exhibit hall, networking events and evaluations.
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The Keys to Attracting Qualified Prospective Investors.
The article discusses various reports published within the issue, including one by Ben Davis on the importance of focusing solely on business aspects already in control and another by Doug McCrea on advertising.
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The Marwahas' Style: Persistence and Ingenuity.
The article features Rohit and Raghu Marwaha, owners of 50 Subway World Headquarters franchises in California. According to the brothers, their biggest encouragement comes from their father, who is a long-time entrepreneur. With 50 stores and approximately 600 employees, forging relationships is also an important part of being successful. It talks about their franchisees' and crew members' relief efforts in the San Diego wild fire on October 22, 2007.
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The New Frontier of Franchise Disclosure.
The article discusses the final version of amendments to the U.S. Federal Trade Commission's (FTC) Rule on Franchising announced in early 2007. Franchisors have until July 1, 2008 to convert their offering circulars to the new disclosure format and transform them into "Franchise Disclosure Documents." Under the amendments, disclose whether an officer of the franchise company owns an interest in an approved or designated supplier.
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The Next Wave of Products and Services.
An introduction to articles published within the issue is presented, including one by Ken Colburn which illustrates why social media is an alternative to the traditional means of reaching new customers, new franchisees and further developing existing relationship and another by Natt Reifler which suggests options for small-business owners to explore to prevent further loss.
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The Right Place, the Right Time, The Right Match.
The article discusses the highlights of the 17th annual International Franchise Expo (IFE) held at the Walter E. Washington Convention Center in Washington, D.C., from April 11 to 13, 2008. According to David Huether, chairman of GamerDoc, attending a franchise event like IFE helps a potential franchisee understand what concepts are available across the entire system. Kaffee Hopkins with Housewarmers received strong feedback on her company's pre-show efforts.
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The Tax Gap: No "New" Taxes Doesn't Mean No Pain For Small Business.
The article discusses business taxation and tax gap in the U.S. Among the multitude of challenges of running any business is proper compliance with existing tax laws. According to the Internal Revenue Service, tax gap measures the extent to which taxpayers do not file their tax returns and pay the correct tax on time. Unofficially, the tax gap was developed as a way to identify and capture tax revenue without implementing new taxes.
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The West Coast Franchise Expo Gets Rave Reviews.
The article highlights the West Coast Franchise Expo (WCFE) held during October in Los Angeles, California. The WCFE gave exhibitors the opportunity to meet one-on-one with potential franchisees and offered attendees the chance to reach out to more than 240 franchise concepts. Terry McGee, vice president of franchise development for E.Nopi, an educational program that prepares students for school classes, noticed the Expo attracted qualified attendees from different backgrounds who had one huge common motivation, owning their own business.
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Thinking Big? Don't Overlook Small Communities for Expansion.
The article offers tips for franchisors who are planning to expand in small markets. When developing expansion plans, franchisors first must decide where to focus their efforts. Their instinct is often to think of the immense possibilities that exist in large cities. However, it is important that franchisors not overlook the potential gold mines of opportunity in smaller markets, which make up the greatest mass of the country.
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Tips for Preparing to Retain Local International Counsel.
The article offers tips for franchisors on preparing to retain local international counsel. It states that local counsel should be engaged during the exploratory, due diligence phase and certainly well before selecting a franchise candidate and engage in drafting regulatory documents, franchise agreements or letters of intent. Before engaging outside or local counsel, franchisors are advised to put their expectations and requirements concerning the engagement in writing.
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Turning Up the Heat: Seeking a Solution to the Energy Price Squeeze.
The article focuses on what some franchise businesses in the U.S. are doing about energy costs. Two Men And A Truck International Inc. assigns each franchise a business consultant who works with franchisees to help them run their businesses efficiently and effectively. Choice Hotels International is offering owners of its domestic hotels a variety of energy-efficient solutions to lower costs and drive guest satisfaction. 1-800-GOT-JUNK? considers scheduling jobs that are from the same region on one or two days.
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Two Franchise Leaders Recognized by IFA Educational Foundation.
The article announces the recipients of the awards given by the International Franchise Association including the William Rosenberg Leadership Award given to Richard Rennick, founder and past chief executive officer (CEO) of American Leak Detection and the Irl Marshall Certified Franchise Executive Scholarship Award given to Eva Crosland, manager of franchise development of Gymboree Play &Music.
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Two Terms Combine to Create Small-Business Ownership Opportunities for Veterans.
The article focuses on the Veterans Transition Franchise Initiative that is the International Franchise Association's entrance for military veterans to gain access to numerous brands while getting a financial incentive to enter the world of franchising. In 2007, such newspapers as USA Today, the Seattle Times and the Austin Business Journal have helped to focus attention on the voluntary program that enables former program military personnel in the transition to civilian life by becoming franchise small-business owners.
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U. Gary Charlwood, CFE.
The article features U. Gary Charlwood, the chairman and chief executive of Charlwood Pacific Group who will be inducted into the Hall of Fame of the International Franchise Association during its annual convention in 2008. In 1979, Charlwood combined his love of travel and his skill in franchising to create the UNIGLOBE Travel franchise. Through his organizations, he has contributed substantial resources during the past 20 years, including more than $6 million to the Easter Seals Campaign.
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U.S. Franchise Growth Outpaces Other Business Sectors, New Study Finds.
The article discusses the findings of a new research released recently by the International Franchise Association Educational Foundation. The study found that from 2001 to 2005, the franchising industry expanded at a faster pace than many other sectors of the U.S. economy. Direct economic output of franchised businesses grew by more than 41 percent, from $625 billion to $881 billion, while economic output of all businesses grew by 26 percent, from $16 trillion to $20.1 trillion.
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Veterans Ownership Sales Surpass 1,200.
The article reports on the success of the Veterans Transition Franchise Initiative or VetFran of the International Franchise Association (IFA) in helping U.S. veterans establish their own small business. According to a survey, more than 1,224 veterans were given the chance by the IFA to become small-business franchisees since the program's relaunch in 2002. Another 200 veterans are in negotiations to acquire a franchise.
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Veterans Program and New Grant Fund Encourage Franchise Ownership and Education.
The article reports that the International Franchise Association (IFA) Educational Foundation and the PepsiCo Foundation launched the VetFran Business Grant Fund in July 2008. It provides financial grants for business development, education, training, and technical assistance in value up to $10,000. Franchisees who have been awarded a franchise through the VetFran program are eligible to apply for the grant. Additional required qualifications include having received an honorable discharge from any branch of the U.S. military or Coast Guard.
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Veterans Program Promotes Business Ownership and Education.
The article reports that more than 1,000 honorably-discharged veterans in the U.S. have taken advantage of the opportunity for small-business ownership via the Veterans Transition Franchise Initiative (VetFran) offered by the International Franchise Association. The program enables military veterans to jumpstart their business ownership dreams by providing financial assistance from IFA participating member companies.
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Veterans' Small-Business Program Hits New Milestone.
The article reports that the Veterans Transition Franchise Initiative has hit a historic milestone by welcoming Schlotzsky's Restaurant as the 300th franchise system to join. Since the voluntary effort was re-initiated following the September 11, 2001 terrorist attacks, nearly 1,100 honorably-discharged veterans have acquired franchised small businesses using VetFran financial incentives offered by the International Franchise Association (IFA)-member participating companies in the U.S.
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VetFran Garners Major Recognition.
The article announces that the International Franchise Association has received the 2008 Summit Award from the American Society of Association Executives in recognition of its Veterans Transition Franchise Initiative (VetFran).
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Viewpoint: Truly "Super" Session.
The author discusses the Franchise Development Super Session. He attended the event and from that experience the franchise immediately saw returns with accelerated growth and success even before the conference ended. The 2008 session was hosted by Postnet International Franchise Corp. Pres. and CEO Steve Greenbaum, and the 2008 International Franchise Association chairman.
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Visionary Leaders Breed Successful Programs.
The author talks about the outreach efforts of the International Franchise Association (IFA) in the U.S. He states that the Minorities in Franchising Committee (MinorityFran) program was formally established in 1988 as a way to work with member companies interested in promoting opportunities for minorities in franchising at all levels. He asserts that it is the contributions of the association's leaders that have positioned the IFA as an advocate of an effective business model.
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Washington State: A Profile.
The article examines the issues and atmosphere guiding politics and policy in Washington state. State law requires public employers and private employers of 100 or more employees to offer 12 weeks in any 24-month period for the birth or adoption of a child or to care for a child under 18 years old with a terminal-health condition. Passed in 2007 and going into effect in August, King County, Washington, joins New York City as the only two local jurisdictions to place nutrition-related mandates on restaurants.
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Washington's Offerings Beyond the Hustle and Bustle of Congress's Halls.
The author comments on the International Franchise Association's (IFA) Franchise Appreciation Day, which will be held in Washington, D.C. from September 15-16, 2008. She offers visitor information about the event. She compares Washington, D.C. with other cities such as New York as a destination for such event. She also cites famous attractions in Washington, D.C.
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Watch for Your IFA Member Survey.
The article reports on the three-year research plan of the International Franchise Association's (IFA) Research Committee. Chaired by immediate past chairman Michael Isakson of ServiceMaster Co., the committee is working on several projects, including a new membership survey. The association has engaged Supplier Forum member Service Management Group to conduct the Web-based survey which will be distributed soon to all IFA members to update the 2004 data.
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West Coast Expo Celebrates Fifth Anniversary.
The article offers information on the 2008 West Coast Franchise Expo to take place on November 7-9, 2008 at the Los Angeles Convention Center in California.
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What You Should Know About the Diversity Institute: A Primer.
The article reports that the International Franchise Association's (IFA) Educational Foundation's Board of Trustees has approved plans for the establishment of the Diversity Institute in February 2005 during the IFA annual convention in Hollywood, Florida. The mission of the Diversity Institute is to promote and foster diversity and inclusion within IFA and the franchising community and build awareness of franchising within minority communities and to increase the number of minority franchisees, franchisors and suppliers.
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When All Else Fails, Go Make a Sales Call!
The article offers tips on franchising. Franchisees or franchisors need to define why they are in business. Without being cynical, one of the three business goals should and must be to help people. The second goal, the marketing reason for being in business, should be to provide a good quality product or service that people really need. When hiring the right outside sales team member, it is paramount to look for and find that person with a burning desire to win.
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When Is It Time To Change Management?
The article emphasizes that identifying the most effective chief executive officer (CEO) for a franchise enterprise is a complicated, time-consuming and sometimes painful task, but installing the right CEO is the only way to push the company to the next stage. The success of any company, including a franchise company, is directly related to its leadership. Determining when to replace the leader or the management team of a company will likely play a key role in determining the future of the enterprise.
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Where do the Presidential Candidates Stand on Franchising Issues?
Election Clock is Ticking!
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Which Market Should Your Franchise System Target?
The article discusses a study conducted by PricewaterhouseCoopers about the economic Impact of franchised businesses. The main finding of the study was that franchising's growth between 2001 and 2005 outpaced many other sectors of the U.S. economy. Although the study presents domestic data, the expansion of U.S. franchise systems into foreign markets, while not officially documented, continues to increase.
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Who is Making an Impact on Diversifying Their Brands?
The article focuses on corporate diversity counseling in franchises. For franchisors, the first step to implement a diversity program is to assess the franchise system itself. Activities related to affirmative outreach include profiling the target community, identifying the geographic area in which the target population lives and developing relationships with people and organizations who can communicate the franchisor's recruiting objectives. The consideration of an individual's language ability is not per se racial or ethnic discrimination.
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Winners at the Business of Diversity.
The article reports that ServiceMaster Clean and its spokesperson, professional basketball player Shane Battier are providing the opportunity for aspiring minority and female entrepreneurs to own their own franchise businesses. The Shane Battier Franchise Scholarship, launched in March 2007, will award a total of 30 commercial-cleaning franchises nationally within the next four years. The goal is to help women and minorities overcome the obstacles associated with the building of a new business.
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Word-of-Mouth: Marketing That Works.
This article discusses ways for franchises in using word-of-mouth marketing strategy. To achieve this, franchises must treat their customers well. Franchises must work with influential groups, connect with people by creating communities, create advocate programs, research and utilize customer feedback, engage in open conversations and involve consumers in marketing and creative projects.
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World Franchise Council Considers Current Issues, Its Future.
The article highlights the World Franchise Council (WFC) meeting held in Kuala Lumpur, Malaysia from August 2-3, 2008. Some of the issues discussed by participants include a South Africa consumer protection bill and Green minimum price-fixing case law, a survey from the University of Seville for a model Code of Ethics, and the future direction of the WFC. International Franchise Association (IFA) Chairman Steve Greenbaum also summarized the U.S. franchising industry through a series of slides.
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You're a "Lobbyist?" So, What Do You Do, Anyway?
The article provides information on the International Franchise Association (IFA). The association, headquartered in Washington, D.C., has made its government relations efforts a top priority, staffing the department with three lobbyists and a political affairs director. IFA's lobbyists strive to maintain fairness and competitiveness in franchising. The IFA mission is to protect, enhance and promote franchising.
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