(Translated by https://www.hiragana.jp/)
Development of Flower Valley Conservation Trust
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Development of Flower Valley Conservation Trust

 

Close-up of a pair of colourful Iridaceae flowers, Flower Valley. J P Moreiras / FFI

Flower Valley Conservation Trust (FVCT) works to protect the fynbos, the most botanically rich habitat on earth, located at the southern-most tip of South Africa. Together we have been developing a financially and ecologically sustainable programme of conservation based on the marketing and distribution of wild fynbos flowers around the world. The FVCT flowers have done exceptionally well in the UK supermarket chain Marks & Spencer.

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