Moncler Gamme Bleu
REVIEW
COMPLETE COLLECTION
MILAN, June 20, 2010
By Tim Blanks
Thom Browne doesn't need fashion journalists in his audiences, he needs musical-theater critics. Someone with a background in all-singing, all-dancing spectacles should be able to find Browne an appropriate niche on Broadway.Of course, it's fashion that's his game, and he plays it very well. His Gamme Bleu collections for Moncler have boosted the company's profile to the moon, changing the look of Milanese streets in the process and proving that, as a designer, there's more commercial nous to him than people originally imagined. He has given Moncler's extreme-sports legacy a surreal, seductive, and intelligent update.
This season, Browne took the Tour de France and the Giro d'Italia as inspiration, borrowing competitive cycling items such as zipped racing tops and shorts, adjusting his cuts by extending jacket hems at the back (even adding a peplum effect here and there), and inserting gusseting to ease body movement in his tailoring. He also introduced a Neapolitan ice cream color palette—pink, white, brown—before closing with a classic biker jacket in black leather, a wittily tough little kicker at the end of all that precise, even pretty clothing.
A pair of Thom Browne shorts fit almost as snugly as the spandex kind worn by cyclists anyway, so the theme just gave him a chance to do what he loves most: put on a show. He had his models—dozens of them—parade all the way around the Milan Velodrome before mounting the line of bikes in the center of the field and taking them around the track (to Kraftwerk's "Tour de France" and Queen's "Bicycle Race," naturally). It was the most fun a fashion crowd could have, and a shrewd commercial move to boot.
The cyclists kept spinning around the track while an orchestral medley of Beatles songs blasted out of the Tannoy (Browne's favorite band, the Beatles, played at the Velodrome in 1965). The music was loud enough that carloads of Milanese pulled up outside to find out what was going on. How could you possibly explain it to them?
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Spring 2011 Menswear
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3.1 Phillip Lim -
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Acne Adam Kimmel Agnès B. Alexander McQueen Alexis Mabille Ann Demeulemeester -
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Balenciaga Bespoken Billy Reid Bottega Veneta Buckler Burberry Prorsum -
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Calvin Klein Collection Christophe Lemaire Comme des Garçons Costume National -
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D&G Diesel Black Gold Dior Homme Dolce & Gabbana Dries Van Noten Dsquared² Duckie Brown Dunhill -
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Emporio Armani Ermenegildo Zegna Etro -
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Gant by Michael Bastian Gianfranco Ferré Giorgio Armani Givenchy Gucci -
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Haider Ackermann Hermès -
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Iceberg Issey Miyake -
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Jean Paul Gaultier Jil Sander John Galliano John Varvatos Junya Watanabe -
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Kenzo Kris Van Assche -
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Lacoste Lanvin Loden Dager Louis Vuitton -
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Marni Michael Bastian Michael Kors Miharayasuhiro Missoni Moncler Gamme Bleu Moschino -
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N.Hoolywood Neil Barrett Nicholas K -
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Patrik Ervell Paul Smith Prada Pringle of Scotland -
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Raf Simons Rag & Bone Richard Chai Rick Owens Robert Geller Roberto Cavalli -
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Salvatore Ferragamo Simon Spurr Steven Alan -
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Thom Browne Tim Hamilton Redux Timo Weiland Tommy Hilfiger Trussardi 1911 -
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Umit Benan -
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Versace Viktor & Rolf -
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Walter Van Beirendonck -
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Y-3 Yigal Azrouël Yohji Yamamoto Yves Saint Laurent -
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