(Translated by https://www.hiragana.jp/)
Edun Spring 2011 Ready-to-Wear Collection on Style.com: Runway Review
The Wayback Machine - https://web.archive.org/web/20100918110507/http://www.style.com:80/fashionshows/review/S2011RTW-EDUN

Edun

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NEW YORK, September 11, 2010
By Nicole Phelps
Sharon Wauchob made her Edun debut underneath the High Line. The pebbled runway ran nearly the entire length of the block between 24th and 25th Streets. It was a cool setting, urban and a bit gritty, yet still tethered to the outdoors, which made it a fitting one for the socially conscious clothing label founded by Ali Hewson and her U2 frontman husband, Bono.

Fifteen percent of the collection is made in Africa, and Wauchob used familiar tropes of that continent (earthy colors, natural fabrics, beading) to create a low-key, wearable lineup. "Edun isn't about trends," she said backstage. Instead, the focus was on classic, lasting pieces like a crisp white poplin shirtdress with knot embroidery down the sleeves, and another in perforated khaki leather; a sandy-hued linen pantsuit; and floor-scraping mixed-print silk dresses—all perched atop wood and suede wedges. Here and there, there were eye-catching little details: A sarong was embroidered with wooden sequins, sweaters were woven with beads. Before the show, Hewson said she'd hired Wauchob to bring a freshness and energy to the brand. So far, so good.

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