Consumer Insight

Beginning of August means full summer in the Northern hemisphere. In large parts of the world the water scarcity becomes particularly alarming this time of the year.

Did you know that Swedes are less likely to fully load their dishwashers and washing machines? Or that the Dutch are the most likely to turn off their electrical appliances, rather than leave them...

The Electrolux En:V barbecue has won the prestigious Australian International Design Award – the first Electrolux product to do so.

Electrolux just launched its “Vac from the Sea” initiative to get plastic waste out of the world’s oceans and into home appliances made of recycled plastic.

The Milan Furniture Fair that took place in April is Europe's largest kitchen and furniture show. Thomas Johansson, Design Director within Electrolux, reveals his impressions of the most striking trends from the fair.

Based on thousands of hours of consumer observation and interviews across Europe, the dishwashers offer bigger capacity, better washing results and use less water and energy, meeting today’s consumer needs.

Four household appliances are amongst the top 25 inventions in the world, according to 4,000 adults in the UK, aged between 18 and 65.

Need inspiration for a dinner or party? Try the new Electrolux tool Dinner Explorer, a website with more than 50 party ideas, complete with menus, decorations, music playlists, drinks, activities and shopping lists.

Electrolux vacuum cleaner Ergorapido outperformed its main competition in three of four categories, according to performance tests conducted by the independent German test institute SLG.

The Electrolux 'Heart of the Home' is an integrated, personalised concept that renders the bulk of one's cooking utensils obsolete. Say goodbye to pots and pans and give a big warm welcome to digital...

Freezing temperatures in Florida have driven up prices for orange juice. Making your own juice can turn out to be a good alternative. In Brazil, famous for its fruit drinks, the juice preparation of...

The UltraOne vacuum cleaner has received a prestigious iF product design award. Since the launch, the vac has received “Best in test” in consumer reviews in at least five countries.

Electrolux has launched the UltraActive, a premium bagless vacuum cleaner designed to take the effort out of vacuuming. It takes up to 30% less space than typical full-sized bagless cleaners, weighs up to 20%...