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Filed under: iPad

Conde Nast rethinks its iPad strategy

A few weeks ago, after Conde Nast announced the company was slowing the process of bringing magazines to the iPad due to the ability to deliver the scale advertisers want (ie: iPad magazine sales suck), I wrote that sales of magazines on the iPad wouldn't get better until publishers woke up and realized that not many readers are going to pay $5 to read a single issue of a magazine on the iPad.

Many readers agreed with me and, as of today, it appears that Conde Nast does too.

The New York Post is reporting that Conde Nast is set to begin selling digital magazine subscriptions on the iPad as early as next week. The New Yorker will lead off the pack, followed by GQ, and then Wired, Golf Digest, Glamour, Vanity Fair, Self, and Allure.

Single issues will drop from their current iPad prices of between US$3.99 to $4.99 an issue down to a reasonable US$1.99 an issue. Better yet, yearly subscriptions will ring in at US$19.99. Know what that means? The New Yorker is gonna have me (and probably many others) as a subscriber next week. As for current print subscribers, they'll be able to access the iPad editions of the magazines for free.

Other magazine publishers: pay attention. This is how the magazine industry saves itself.

Filed under: iPad

Conde Nast decision exemplifies why publishers need to rethink iPad magazines

Today representatives from Conde Nast told AdAge that they are slowing the addition of any new Conde Nast magazines to the iPad. Why? According to AdAge, Conde Nast feels "conditions aren't quite right yet to deliver the ideal app editions at the kind of scale that advertisers want." In other words, sales aren't stellar.

Sales won't get stellar until magazine publishers wake up and reduce the per-issue prices of their magazines by 60-80%. An issue of GQ on the iPad costs $4.99, but the same issue of GQ through a subscription is priced at little more than a buck. Everyone knows magazines don't make most of their money from selling issues to consumers; they make it from ad revenue, and that ad revenue is going to lack big time until more people start buying magazines on the iPad. That won't happen until magazine publishers lower their subscription prices.

Continue readingConde Nast decision exemplifies why publishers need to rethink iPad magazines

Filed under: iPad

New Yorker, Gourmet iPad apps debut

Two highly-anticipated iPad app releases have finally hit the App Store, and they're both magazines: The New Yorker and Gourmet Live.

The New Yorker (free for the app, US$4.99 per issue) joins Gourmet Live as the latest magazine apps from publisher Condé Nast. The navigation is simple: tap anywhere on the screen to bring up the controls. You can quickly move between sections and articles with the scrubber or table of contents. For more leisurely reading, swipe between pages.

One unique feature is how the magazine's famous cartoons are handled. Tap anyone to bring up a scrollable cartoon gallery. Plus, you can enter the regular caption contest right from within the app. It looks great, and we're eager to try it out.

Meanwhile, ill-fated Gourmet Magazine has been reborn as the iPad app Gourmet Live (the current issue is free; there's no word of future pricing). As John Gruber points out, Gourmet is now in the unique position of existing as an iPad app only. Its content is organized by topic and theme, and it features recipes, slideshows, video and a lot more.

For now, there's no subscription option for either, but rumors suggest that could change soon. WIRED has come down in price since its introduction, but it remains to be seen if customers will embrace the per-issue pricing model. Other Condé Nast properties have transitioned to the iPad well, like WIRED, Epicurious and GQ.

Finally, Jason Schwartzman and Roman Coppola have produced a hilarious short film introducing The New Yorker's app. Check it out on the next page (Flash, sorry).

Continue readingNew Yorker, Gourmet iPad apps debut

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