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AOL Advertising | Audiences/Entertainment
The Wayback Machine - https://web.archive.org/web/20101121120135/http://www.advertising.aol.com:80/audiences/entertainment

Entertainment

Fast facts

First in line. 18.2M AOL visitors attend movies during opening weekend – more than visitors to YouTube, IMDB, Fandango and Movietickets.com.
Going to movies. 1 in 5 AOL visitors has seen a movie in the theater in the last 30 days; 2 of 3 Moviefone visitors are looking to see a movie the same day.*
Repeat customers. Over 10M AOL visitors have seen 2-4 movies in the past 30 days.
Buying tickets – and more – online. MapQuest visitors are 81 percent more likely to look up movie listings online, and 42 percent more likely to purchase tickets online.
Showing their preferences. More Moviefone visitors purchase tickets and DVDs online than do Yahoo! Movies or MSN Movies visitors.**
Genre fans. The top genres that draw Moviefone visitors to the theater include art, biopic, comic book, documentary, musical, mystery and western.

*Sources: comScore Plan Matrix, April 2010; *DMS Research, Moviefone Study, November 2009; **@Plan, Summer 2009.

Entertainment 18-34 one-sheet
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Entertainment 18-49 one-sheet
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Research

AOL Advertising research white papers
MovieGoers 2010 Study
Stradella Road led a new research study with Nielsen to better understand moviegoers. The study was supported by a consortium that included AOL, Facebook, Fandango, Google, Microsoft, MovieTickets.com and Yahoo.

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To view all of our research, visit our research section.

Case studies

Movie Studio: Buzz
The holidays are filled with new movie releases. But how does one studio make its film stand out from the rest? With homepage ad placements and integrated content from AOL Advertising.

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Movie Studio: Young Women
Other than a date, what does it take to entice young women to a weekend movie? For one movie studio, a thorough mix of promotional tools from AOL Advertising – widgets, sweepstakes, rich media and more – did the trick. And then some.

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To view all of our case studies, visit our case studies section.

Contact us

If you'd like to learn more about our advertiser solutions, please request more information here.

Whether it's an eye-popping 3D film or a new sitcom, every show needs viewers to succeed – and AOL has them. With more than 80% original content and a far-reaching ad network, we can find your audience, get them excited, and deliver them to the screen of your choice. Tickets, please.

Favorite brands

Want to make a real impact? Reach your audience while they’re paying attention. AOL delivers your message using the tools entertainment enthusiasts need and the sites they love. Browse some of their favorites below.

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Targeting

Contextual. Behavioral. Accurate.

Finding your ideal consumer is one thing. Finding millions of them is another. With our targeting solutions, you can extend your message across thousands of sites and reach your customers at scale.
 
Contextual. Target consumers within relevant websites on Advertising.com's content channels:

  • Entertainment channel
  • Music channel
  • Movies channel
  • TV channel

Behavioral. Target consumers based on their interests:

  • Entertainment Buffs. People who follow the latest news about celebrities, movies, music and soaps. They purchase DVDs, music and video games online and also take an active interest in memorabilia.
  • Moviegoers. Movie buffs who read the latest reviews, follow celebrity gossip and purchase tickets/DVDs online.
  • Active Gamers. Teens and adults who are looking for online and console game strategies, tracking game release dates and purchasing video games.

Accurate. Pinpoint your customers with other powerful targeting solutions:

  • Develop a custom audience segment modeled after visitors to your site (Look-Alike Modeling).
  • Find households with teens that have the greatest propensity to purchase specific products or brands (MRI Lifestyle Clusters).
  • If you’re sponsoring an AOL page, retarget consumers who have visited it (Sponsorship LeadBack).
  • Find your ideal audiences on the sites they are most likely to visit (Subnet Targeting).
  • Find people who are searching for information about music (SearchBack).
  • Promote a theatrical release or TV tune-in with 1 or 3 hour NetBlocks (NetBlocks).

Source: comScore, 2010.