Fundraising
Solicit new donors. Motivate supporters. Drive for money-bombs.
Location
Choose where you would like your ads to be seen.
Available now through Ad Desk or a sales representative
- Geography – Target voters by 3-level zip, state, DMA, or congressional district
Inventory
Choose the sites on which your ads will run.
Available now through Ad Desk or a sales representative
- Audiences – Solicit donations on the AOL sites where specific groups find the content they love, such as Black Voices for African-Americans, FanHouse for sports fans, AOL Living for women, Paw Nation for pet lovers, and more.
- Content – Pair your ads with a particular type of content. Choose from one of Advertising.com’s content channels, such as Conservative, Liberal, Sports or Women.
Available now through AOL Sponsored Listings
- Sponsored text links – Reach an affluent audience on premium finance sites including CNN Money, The Street, AOL Money & Finance and Fox Business. Take advantage of site targeting and full transparency to optimize your campaign.
Available through a sales representative
- Local – Request support from the local community with banners ads on your hometown Patch site.
- News & Opinion – Call for donations in banner ads on Politics Daily, the #1 site for political news followers. (Source: comScore Media Metrix, May 2010)
Targeting
Refine your fundraising campaign.
Available now through Ad Desk or a sales representative
- Retargeting – Remarket to constituents who previously visited your website using LeadBack technology.
- Audience behavior – Choose from a list of behavior types that reflect your voters’ preferences and predilections.
- Lifestyle clusters – Choose from a list of Mosaic household profiles, such as Affluent Suburbia or Upscale America.
- Demographics – Target voters by desired demographics without sacrificing reach.
Available through a sales representative
- Political activity – Find people who are likely to have donated money to a political candidate or party, based on comScore Plan Metrix profiles.
- Similar characters – Target look-alikes – meaning, people with demographics and behaviors similar to those who made donations to your campaign.
- Data matching – Target people within your organization database by matching your database with AOL user lists.
Performance
Pay only when people take action.
Available now through AOL Sponsored Listings
- Sponsored text links – Pay only when users click. AOL Sponsored Listings give you an unmatched ability to target your text ads by site, section or page on the web’s most popular sites.
Available through a sales
representative
- Advertising.com – Buy performance-based ads on the Advertising.com network, and pay only when people click or perform a specific action – like making a donation.
Video
Extend the reach and frequency of television commercials and campaign videos.
Available through a sales
representative
- StudioNow – Create an emotional connection using high-quality, low-cost videos produced by our video production house, StudioNow.
- In-banner video – Repurpose TV commercials with in-banner video ads on AOL media sites and the Advertising.com network.
Campaign awareness
Gain name recognition. Generate excitement.
Location
Choose where you would like your ads to be seen.
Available now through Ad Desk or a sales representative
- Geography – Target voters by 3-level zip, state, DMA, or congressional district.
Inventory
Choose the sites on which your ads will run.
Available now through AOL Sponsored Listings
- Sponsored text links – Extend your campaign’s reach across some of the most highly trafficked news and politics sites on the web, including Politico, Slate, Fox News, Washington Post and ABC News.
Available now through Ad Desk or a sales representative
- Netblocks– Generate mass awareness by blasting your message across the web on Advertising.com, the #1 online network for registered voters. (Source: comScore Plan Metrix May 2010).
- AOL homepage – Command attention with a banner ad roadblock on AOL.com, one of the most coveted advertising spaces on the internet.
- Popular sites – Boost name recognition for your candidate with banner ads on AOL’s popular media properties, like AOL Mail, MapQuest and AIM.
- News – Throw the spotlight on your campaign with a high impact Rich Media ad on Politics Daily, the #1 site for political news. (Source: comScore Media Metrix, May 2010)
- Local – Win over local voters by integrating your message into your hometown Patch site.
- Run-of-network – Blast your campaign banner ads across AOL media sites and the Advertising.com network.
Targeting
Reach voters with precise, large-scale targeting.
Available through a sales
representative
- Political party – Find likely Democrats, Republicans or Independents using comScore Plan Metrix profiles.
- Political activity – Find registered voters with comScore Plan Metrix profiles.
Video
Extend the reach and frequency of television commercials and campaign videos.
Available through a sales
representative
- StudioNow – Create an emotional connection using high-quality, low-cost videos produced by our video production house, StudioNow.
- In-banner video – Repurpose TV commercials with in-banner video ads on AOL media sites and the Advertising.com network.
Campaign organization and field management
Build supporter lists. Recruit volunteers. Drive registrations. Promote events. Solicit petitions.
Location
Choose where you would like your ads to be seen.
Available now through Ad Desk or a sales representative
- Geography – Target voters by 3-level zip, state, DMA, or congressional district.
Inventory
Choose the sites on which your ads will run.
Available now through Ad Desk or a sales representative
- Audiences – Petition your constituents with banners ads on their favorite AOL sites, such as Black Voices for African-Americans, FanHouse for sports fans, AOL Living for women, Paw Nation for pet lovers, and more.
- Content – Pair your ads with a particular type of content. Choose from one of Advertising.com’s content channels, such as Conservative, Liberal, Sports or Women.
Available now through AOL Sponsored Listings
- Sponsored text links – Reach a politically savvy and engaged audience on popular sites like Rolling Stone, Breitbart and Politics Daily.
Available through a sales
representative
- Local – Promote your campaign locally with banner ads on your hometown Patch site.
- News – Motivate the politically-minded with banner ads on Politics Daily.
Targeting
Refine your campaign management and field development plan.
Available now through Ad Desk or a sales representative
- Retargeting – Remarket to constituents who previously visited your website using LeadBack technology
- Lifestyle clusters – Choose from a list of Mosaic household profiles, such as Major University Towns or Status-Conscious Consumers.
- Demographics – Target voters by desired demographics without sacrificing reach.
- Business industry – Find likely supporters within preferred business industries, like Education, Farming, Healthcare, Labor, Manufacturing or Energy.
Available through a sales
representative
- Political activity – Find people who attended a political event or contacted an elected official, based on comScore Plan Metrix profiles.
- Data matching – Target people within your organization database by matching your database with AOL user lists.
Performance
Pay only when people take action.
Available through a sales
representative
- Advertising.com – Buy performance-based ads on the Advertising.com network, and pay only when people click or perform a specific action – like making a donation.
Persuasion
Increase favorability ratings. Hammer voters with your message. Convince unlikely voters.
Location
Choose where you would like your ads to be seen.
Available now through Ad Desk or a sales representative
- Geography – Target voters by 3-level zip, state, DMA, or congressional district.
Inventory
Choose the sites on which your ads will run.
Available now through Ad Desk or a sales representative
- Audiences – Petition your constituents with banners ads on their favorite AOL, such as Black Voices for African-Americans, AOL Latino for Hispanics, FanHouse for sports fans, Lemondrop for young women, and more
- Content – Pair your ads with a particular type of content. Choose from one of Advertising.com’s content channels, such as Conservative, Liberal, Sports or Women.
Available now through AOL Sponsored Listings
- Sponsored text links – Place your text ads on sites such as The Washington Post, Fox News, CNN.com and AOL Latino.
Available through a sales
representative
- Local – Win over local voters by integrating your message into your hometown Patch site.
- Social – Appeal to voters with banner ads on AIM Lifestream, where people manage all of their social network communications.
Targeting
Connect with unlikely and undecided voters.
Available now through Ad Desk or a sales representative
- Audience behavior – Choose from a list of behavior types that reflect your voters’ preferences and predilections.
- Lifestyle clusters – Choose from a list of Mosaic household profiles, such as Nuevo Hispanic Families or Military Family Life.
- Demographics – Target voters by desired demographics, such as young, males or the elderly.
- Business industry – Find likely supporters within preferred business industries like Education, Farming, Healthcare, Labor, Manufacturing or Energy.
Available through a sales
representative
- Political party – Find likely Democrats, Republicans or Independents using comScore Plan Metrix profiles.
- New movers – Target voters by change of address activity using USPS data.
Rapid response
Respond to breaking news. Counter allegations. Outpace your opponent.
Location
Choose where you would like your ads to be seen.
Available now through Ad Desk or a sales representative
- Geography – Target voters by 3-level zip, state, DMA, or congressional district
Inventory
Choose the sites on which your ads will run.
Available now through Ad Desk or a sales representative
- Content – Pair your ads with hot, topical content. Choose from one of Advertising.com’s content channels, such as Conservative, Liberal, Sports or Women
Available now through AOL Sponsored Listings
- Sponsored text links – Place your text ads on sites such as Politico, AOL News and CNN.com.
Available through a sales
representative
- Local – Quickly inform the local community with banner ads on your hometown Patch site.
- News – Promote timely messages with banner ads on Politics Daily, the #1 site for political news. (Source: comScore Media Metrix, May 2010)
- Popular sites – Get in front of the issue with banner ads on AOL News, where users flock to stay up-to-date on matters affecting their lives.
- Sponsored listings – Integrate your message with the most cost-effective text link inventory on the web, AOL Sponsored Listings.
- Run-of-network – Blast your response in banner ads across AOL media sites and the Advertising.com network.
Targeting
Reach voters at the right time with the right message.
Available through a sales
representative
- Political activity – Find people who visit political websites using comScore Plan Metrix profiles.
Video
Extend the reach and frequency of television commercials and campaign videos.
Available through a sales
representative
- StudioNow – Create an emotional connection using high-quality, low-cost videos produced by our video production house, StudioNow.
- In-banner video – Repurpose TV commercials with in-banner video ads on AOL media sites and the Advertising.com network.
Get out the vote
Motivate your base. Remind likely voters.
Location
Choose where you would like your ads to be seen.
Available now through Ad Desk or a sales representative
- Geography – Target voters by 3-level zip, state, DMA, or congressional district.
Inventory
Choose the sites on which your ads will run.
Available now through AOL Sponsored Listings
- Sponsored text links – Place your text ads on high-traffic sites such as ESPN.com, CNN.com, People and TMZ.
Available through a sales
representative
- AOL homepage – Command attention with a banner ad roadblock on AOL.com, one of the most coveted advertising spaces on the internet.
- MapQuest – Literally drive voters to the polls with banner ads on MapQuest, America’s leading interactive mapping tool.
- Run-of-network – Use banner ads to blast your message all across AOL media sites and the Advertising.com network.
- Local – Make your last appeal to local supporters with ads on your hometown Patch site.
Targeting
Identify your likely supporters and get them to the polls.
Available now through Ad Desk or a sales representative
- Retargeting – Remarket to constituents who previously visited your website using LeadBack technology.
- Audience behavior – Choose from a list of behavior types that reflect your voters’ preferences and predilections.
- Business industry – Find likely supporters within preferred business industries like Education, Farming, Healthcare, Labor, Manufacturing or Energy.
Available through a sales
representative
- New movers – Target voters by change of address activity, based on USPS data.
- Daypart – Reach the right voters at the right time of day – like the night before or morning of an election.
- Political party – Find likely Democrats, Republicans or Independents using comScore Plan Metrix profiles.
- Political activity – Find registered voters with on comScore Plan Metrix profiles.
Video
Extend the reach and frequency of television commercials and campaign videos.
Available through a sales
representative
- StudioNow – Create an emotional connection using high-quality, low-cost videos produced by our video production house, StudioNow.
Issue advocacy
Educate voters. Stimulate interest. Appeal to believers.
Location
Choose where you would like your ads to be seen.
Available now through Ad Desk or a sales representative
- Geography – Target voters by 3-level zip, state, DMA, or congressional district.
Inventory
Choose the sites on which your ads will run.
Available now through Ad Desk or a sales representative
- Audiences – Put targeted messages on AOL sites that appeal to particular audiences, such as Black Voices for African-Americas, FanHouse for sports fans, AOL Living for women, Paw Nation for pet lovers, and more.
Available now through AOL Sponsored Listings
- Sponsored text links – Place your text ads on sites such as Black Voices, Rolling Stone and AOL Health.
Available through a sales
representative
- Local – Win over local voters by integrating your message into your hometown Patch site.
- Content – Pair your message with relevant content on AOL sites such as AOL Health, AOL Small Business, DailyFinance, Engadget, myDaily, ParentDish and WalletPop.
Targeting
Engage the right folks at the right time with the right message.
Available now through Ad Desk or a sales representative
- Retargeting – Remarket to constituents who previously visited your website using LeadBack technology.
- Audience behavior – Choose from a list of behavior types that reflect your voters’ preferences and predilections, such as Health Seekers, Parents, or Small Business Owners.
- Lifestyle clusters – Choose from a list of Mosaic household profiles, such as Industrious Country Living or Native Americana.
- Business industry – Find likely supporters within preferred business industries, such as Education, Farming, Healthcare, Labor, Manufacturing or Energy.
- Site domain – Reach people within a particular sector by targeting site domains – such as .edu, .gov and .mil.
Video
Extend the reach and frequency of television commercials and campaign videos.
Available through a sales
representative
- StudioNow – Create an emotional connection using high-quality, low-cost videos produced by our video production house, StudioNow.
