Super Channels

Better content and better marketing? That’s just super.

There’s more to music than the Billboard 100, just like there’s more to the financial world than just Wall Street. And there’s more to the way people consume web content than can be covered by just one site. That’s why we created Super Channels.

What’s a Super Channel?
A Super Channel is a collection of sites grouped together around similar content. For instance, the AOL Music Super Channel is made up of sites like AOL Music, Spinner and The Boot, while the AOL Finance Super Channel includes DailyFinance, AOL Small Business and WalletPop. All of AOL’s sites are grouped into 16 Super Channels.

Want to learn more about our sites? Click here.

Why have them?   
Grouping sites into Super Channels allows our editors to use multiple sites to develop content. That way, they can cover every angle of a story in depth, in a way that speaks to the different audiences that may be interested in it. This gives our users the best possible experience for every topic in all of our categories

Take the AOL Finance Super Channel, for example. Imagine a user visits DailyFinance to read a story about the stock market. The big headlines are all there. Say that our user is an entrepreneur, and wants to know how this issue will affect her small business. She can move over to AOL Small Business to get in-depth coverage designed for her specific interest. Now imagine she’s also a mom, who’s worried that the market will pinch her family’s finances. Off she goes to WalletPop to read up on ways to save a few bucks around the house.

But just as news junkies may also be into travel, or moms may love celebrity gossip, we recognize that any given audience spends times across multiple Super Channels in a given day. For that reason, we program for audiences, too. Check out our audiences pages via the navigation above to see how we reach moms, women, men, Hispanics, teens and more across AOL sites. 

Buy by content
Super Channels make it easier for marketers to buy inventory associated with a type of content or experience. By aggregating similar sites, Super Channels provide access to large – and still targeted – groups of like-minded consumers. Basically, we’ve added Super Channels to our AOL Advertising portfolio to give you still more ways to create the most effective campaign possible.