Max Azria
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REVIEW
COMPLETE COLLECTION
NEW YORK, September 12, 2010
By Meenal Mistry
Should we be getting used to Max the minimalist? Perhaps. Mr. Azria and his wife, Lubov, seem to have found a real affinity for simplicity. Earlier this week, their BCBG Max Azria collection was a parade of clean-lined, neutral looks. Last Fall's Max Azria collection was relatively free of frippery, and it was followed up today with a series of fluid but austere looks in hushed and dreamy pales like blush, mint, dove gray, and Champagne.The focus here was on a dress that hovers just below the knee or farther and channels a dancer's athleticism and grace. The Azrias aimed to hold your interest with the geometry of sliced cutouts, thin crisscrossing straps, and linear piping experiments. The strategy proved successful. Still, the points of departure, like a couple of great slouchy silk crepe suits, were welcome. The twin ghosts of Helmut Lang and Calvin Klein collections past rattled around the edges. That's not a criticism. You could have worse references. It will be interesting to see where this new direction takes the Azrias.
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Spring 2011 Ready-to-Wear
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Edun Elie Saab Elie Tahari Elise Øverland Emanuel Ungaro Emilio de la Morena Emilio Pucci Emporio Armani Erdem Erin Fetherston Etro -
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Fashion East Fashion Fringe Felipe Oliveira Baptista Fendi Francesco Scognamiglio Frank Tell -
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Gabriele Colangelo Gant by Michael Bastian Gap Gareth Pugh Gary Graham Giambattista Valli Gianfranco Ferré Giles Giorgio Armani Givenchy Graeme Armour Gregory Parkinson G-Star Gucci -
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Haider Ackermann Hakaan Halston Hanii Y Hannah Marshall Helmut Lang Hermès Hervé Léger by Max Azria Holly Fulton House of Holland Hussein Chalayan -
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Iceberg Imitation Isaac Mizrahi Isabel Marant Issa Issey Miyake -
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Karen Walker Kenzo Kimberly Ovitz Kinder Aggugini -
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Paul & Joe Paul Smith Pedro Lourenço Peter Pilotto Peter Som Philosophy Ports 1961 PPQ Prabal Gurung Prada Preen Pringle of Scotland Proenza Schouler -
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Sacai Sachin + Babi Salvatore Ferragamo Sass & Bide Sharon Wauchob Shipley & Halmos Sonia Rykiel Sophie Theallet Sportmax Stærk Stella McCartney Stephen Burrows Steven Alan Suno -
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Zac Posen Zero + Maria Cornejo Z Spoke by Zac Posen