Marketing Executive, Vauxhall, London

Marketing Executive -Citywire

Job title: Marketing Executive

Location: London SE11

Role Summary:

You will work closely with the Head of Marketing to implement Citywire’s trade marketing strategy. The trade portfolio comprises three magazines and three websites.

This is a varied role which requires strong marketing and analytical skills. You will need the confidence to communicate and get buy in from internal stakeholders at all levels.

Key responsibilities:

Co-ordinate trade marketing strategy. This includes:

• Co-ordinating product marketing schedule (on and offline)
• Working with the Head of Marketing to produce a range of new sales collateral
• Achieving ABC circulation targets
• Generating online registrations and identifying new registration ideas
• Coordinating market research programme– focus groups and surveys

Key Skills:

• Experience of co-ordinating on and offline marketing campaigns
• Strong copy writing skills and experience of briefing designers
• Online marketing experience, specifically driving online registrations and
• co-ordinating and optimising email marketing
• Strong team player
• Ability to balance busy workload
• Self starter with a hands on approach
• Budget management
• Advanced Powerpoint and Excel skills
• Excellent administration and organisational skills
• Ability to work using own initiative or within a team

Preferred Experience:

• Experience of working in an on and offline marketing role within a publishing environment
• Subscriptions marketing
• Experience of writing copy for trade collateral (media packs, presentations)
• Market research – specifically running focus groups