ADTECH Makes EUR 10,000 Charity Donation in Place of Christmas Gifts for Customers

Customers and partners from all over the world voted on how the funds should be used

London, 3rd February 2011 – ADTECH, a leading provider of ad serving technology and part of AOL Advertising, has today announced that it has made a donation of EUR 10,000 to customer-voted charities rather than investing in traditional Christmas gifts and their dispatch.  The board of directors of Dreieich-based ADTECH AG last December decided to give the earmarked sum to good causes.

Customers and partners of ADTECH on all five continents had until mid-January the opportunity to vote on the intended use and were able to choose between the World Wide Fund for Nature (WWF), One Laptop per Child and Doctors without borders/Médecins Sans Frontières.

"The three projects stand for values that ADTECH foster and take very seriously.  I'm talking about sustainability, humanity and the love of innovation," explained Dirk Freytag, CEO at ADTECH AG.  "With our donation we want to give something back to the world and society in which we live and work.” 

The outcome of the vote found the majority of customers opted for donations to Médecins Sans Frontières. They will receive 4,276 € to help them continue providing medical assistance in international trouble spots.

Just under a third of all participants spoke out in favour of conserving our planet's environment and the responsible use of natural resources and 3,179 € has already been transferred to the WWF. Finally, around 20 percent of the participant considered the initiative “One Laptop per Child” to be very close to their hearts. The organisation will be receiving 2,545 € with which to purchase further computers.

"We would like to thank everyone for the considerable interest in the fund-raising appeal and the positive feedback," added Dirk Freytag.  "It feels great to be able to help and give something back.  We hope to encourage other companies to follow a similar route, set an example and make donations to these well-deserved and much needed causes."