Privacy Regulations

When collecting or storing data, ADTECH conforms with the German data protection law and fulfils the regulations of the Privacy Preferences Projects (P3P), that are determined by the World Wide Web group.



ADTECH never collects person-related data about users without their explicit approval. This relates to such information as names, addresses, e-mail addresses or telephone numbers. At present there are no independent bodies that oversee this process.

Advertising is the vitalsource of finance for a very large number of Internet companies and premium content providers. When an Ad is requested, the ad server receives information from the user's browser which influences which ad is sent back. The registration, collection and use of such information are subject to stringent data protection regulations.

ADTECH uses cookies to store the following non-person-related data:

- Browser type (such as Internet Explorer 5.0)
- Operating system (such as Macintosh)
- Date and time at which a specific banner was delivered

This data allows us to measure the delivery of banners and to report the results to our customers. This data also includes such information as the number of clicks on a banner or how often a specific banner has been delivered to an individual user. We sometimes aggregate the data acquired in the individual networks internally for statistical purposes.

ADTECH respects the user's wish for anonymity and avoiding cookies. For this, click on the button "Ad Cookie Opt-out" . The ADTECH-Adserver will then no longer place cookies on your computer.



ADTECH also automatically saves the IP address that is sent via the user's browser. This data is stored for a maximum period of two months. In this we are different from Internet Service Providers (ISPs) because ADTECH cannot assign IP addresses to certain users so no personal-related data will be generated. Personal-related data can only be generated if ADTECH data is combines with the of an ISP. ADTECH prevents this from happening by not transmitting any IP Addresses it generates to any third parties. Our customer's reports do not include any IP addresses. Contractually ADTECH advises its customers to prevent any breaches in data protection law. Moreover the customer should inform its users (the website) that its IP address will be transferred to ADTECH and that cookies could be set.

Regarding e-mail marketing, ADTECH offers its customers a technical system for handling e-mailings. ADTECH commits itself to handle all data that it receives confidentially and exclusively for contractual purposes. It does not transmit data to third parties. ADTECH will return all data upon a customer's request and delete the data from the database. Moreover ADTECH commits its customers contractually, to comply with all legal provisions especially data protection laws.

ADTECH considers it its duty to be in a continual dialogue with the German data protection authorities.