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If all of the bureaucratic and security hurdles can be overcome, the Army will soon launch its version of an app store, where soldiers can download Army-relevant software to their work computers and — with a little luck — mobile phones. This is what its homepage will look like.
Called Army Marketplace, it’ll start off featuring the few dozen applications that soldiers created last year during the Apps for the Army contest. Those early efforts ran the gamut from workout guides to digitized manuals for standard Army tasks. So far, there are 17 apps for Android phones and another 16 for iPhones.
But the Army Marketplace will do more than sell existing apps. It’ll help generate ideas for new ones, says Lt. Col. Gregory Motes, chief of the Army’s new Mobile Applications Branch. Imagine that a soldier wants an app instructing how to call for artillery fire, and the app doesn’t exist yet. The soldier would post a description of what she needs on a Marketplace forum, attracting discussion from fellow soldiers and potential designers.
If other troops can’t home-brew a solution, the Army would open a bidding or contracting process from would-be vendors who’ve expressed interest on the thread. Ideally, the app would be available on Marketplace not long thereafter, with a nominal purchase price, a la the App Store or Android Market.
“It’d use an agile software-development process, to close with the vendor and try to quickly turn these apps around,” Motes tells Danger Room. “The current process of software creation [in the Army] is a very long and arduous process. That’s how we do things. But app development needs to be done quickly.”
You’ll have to be a member of the Department of Defense community to see the store and access its wares. It’ll be hosted on a secure DOD server and require a username and password from intranets like Army Knowledge Online. Eventually, Marketplace will become an app of its own, loadable onto the forthcoming Army-issued smartphone so users aren’t tied to a website. Marketplace isn’t meant for the general public — which creates problems for how it interacts with smartphones. (More on that in a moment.)
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