For Marketers:

Measurement – Quantcast’s free audience measurement for marketers provides detailed user demographics and deep audience insights at the campaign, site and conversion level. This information includes traffic, demographics, geography, site affinity and categories of interest. Through our intuitive reporting interface, you will receive audience analysis at the campaign, publisher, placement, creative, site and event level.

Reach Your Ideal Audience – Quantcast allows you to model your best customers, understand what makes them distinct and find millions more who look just like them. We call these Quantcast Lookalikes. We find the best composition of audience and enable you to reach the most qualified consumer so you can directly message those that have the highest likelihood of converting. You can use Quantcast Lookalikes to find high performing audiences with any media partner of your choice.

For Media Sellers:

Measurement – Quantcast’s free measurement service for web site owners provides detailed reports for traffic data and deep audience insights at any level of content, including webpages, widgets, blogs, videos, networks and games. Report information spans traffic, reach and frequency demographics, geography, interests and lifestyle affinities. Quantcast is also the first, and only, syndicated online traffic measurement service to achieve MRC accreditation for compliance with IAB measurement standards.

Sell Audiences – With Quantcast, you can sell the specific audiences that advertisers want. We enable publishers to deliver the right person at the right time by connecting audience insights with audience delivery at the impression level. As a publisher, you can optimize your deal size and increase inventory value by organizing and selling real-time audiences with Quantcast.