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The Wall Street Journal is your premier source for critical financial and business news and analysis. Now, you can download essential information on vital topics, hand picked by the Journal's expert editors and reporters. All available exclusively at WSJ Digital Downloads.

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What They Know: The Business of Tracking You on the Internet – Video and eBook – The Wall Street Journal

What do they know about you? Most people surfing the Web have no idea of the scope and intrusiveness of a new online tracking industry that is watching their every move. A Wall Street Journal investigation found that spying on American consumers is one of the fastest-growing businesses on the Internet and integral to the $23 billion online advertising economy. In WHAT THEY KNOW, you'll not only learn what Internet marketers and businesses know

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