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Profitable Reads
Profitable Reads
Herb Schaffner
Biography
Herb Schaffner
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Should Corporate Whistleblowers Get Big Pay Offs?
While critics debate new SEC rules on whistleblowers, the best book on the Madoff scandal provides a clear-eyed view on the issue.
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3 Steps to a Great Strategy
Sick of the lofty mission statements that take you nowhere? Here's how a team can create a strategy that really works.
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4 Signs You've Got a Bad Strategy
Bad bosses aren't what's derailing companies and careers. The most common culprit is an ill-conceived strategy.
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Want to Improve Your Work? Think Like a Designer
Two innovation consultants show how thinking like a designer can bring profit and growth.
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Why Your Job Has an Expiration Date
In the new workplace, everyone's job is temporary. 5 new rules for surviving.
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Is Your Business a Force for Good?
Increasingly, consumers want to give their money to businesses that are philanthropic. How to tap this market.
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How Successful People Use Failure
Economist and best-seller author, Tim Harford, poured over the data and found that the biggest success always start with failures.
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Stop the Toxic Blame Game
People are hardwired to grab credit and spread blame, but it can make people miserable and unproductive. 7 ways to stop the cycle.
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Google China Wars: How to Restore Brand Integrity
Steve Levy's book, In the Plex, explains how Google lost its halo by doing business with China--and how it's fighting to repair the damage.
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Worried About Jobs and Outsourcing? These Books Will Help
As job numbers continue to stagnate, are employers and government doing enough for workers? These books provide points of view to cope with the tough questions.
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Rethinking Leadership and Character--from Spitzer to Schwarzenegger to Tressel
A new book challenges cherished views about what good character is, and sheds light on why good people do bad things.
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What Managers Can Learn about Teamwork from Discovery's "Dual Survival"
Learn how clashing personalities can work together from the popular "Dual Survival."
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Brand Resilience and the New Art of Playing Defense
A new book offers valuable strategies and tactics to help you protect your brand, manage risk, and stage a recovery from brand attacks.
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6 Disasters to Avoid in Raising Capital
There's nothing more vital to entrepreneurs that cash flow and raising capital. Don't miss more bankable advice from Felix Dennis.
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Common Rookie Mistakes that Start Ups Make
In a new book, UK mogul Felix Dennis explains the 5 most common errors and how to avoid them.
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Need a Breakthrough Idea? Start Small
A new book argues that the most powerful innovations have come from small experiments and explains how you can follow suit.
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A Scientific View of Why Ideas Go Viral
The conventional wisdom is that a small group of "influencers" set off trends, but a research scientist from Yahoo blows big holes in that theory.
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Navy SEALs: 5 Skills Needed for Missions that Must Succeed
A new memoir by a Navy Seals' elite Team Six member provides insight into the essential skills needed to execute missions that can't fail.
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The 4 Step Plan to Eliminating Bad Habits
Yes, changing entrenched habits is hard. But lasting, fundamental change is possible if you follow these four steps.
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6 bin Laden Books That We Actually Need to Read
No doubt there will be an avalanche of books published about bin Laden. Here's the ones that would actually be useful reads.
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