Marketing

Branded social communities are to your social marketing strategy what your company website is to your internet marketing strategy. You’d never run online advertising campaigns, banners ads, or search marketing campaigns without having a place to send prospects, a place where you control the entire messaging, would you?

newBrandAnalytics is an enterprise-grade suite of industry-tailored Social Business Intelligence solutions designed to help organizations listen to, understand and take action on customer feedback across social and traditional media to increase and sustain customer loyalty, profits and market share.

After the jump — what you need to know about newBrandAnalytics

SocialTimes Pro researches how event planners and marketers use Facebook to plan, share, and sell tickets for their events. The report also discusses how Facebook matches up to other social tools and platforms for event marketing. Read report.

China has 900 million mobile users with the second largest market for Angry Birds downloads, just after the United States. “This indicates the huge potential for mobile advertising, which is still to be recognized by brands,” Henri Holm, Senior Vice President, Rovio Entertainment Asia. “By working with Madhouse, we hope to develop products specialized for the China market and further contribute to the growth of the mobile marketing industry in China.”

Branded social communities are to your social marketing strategy what your company website is to your internet marketing strategy. You’d never run online advertising campaigns, banners ads, or search marketing campaigns without having a place to send prospects, a place where you control the entire messaging, would you?

You could be creating the best YouTube content in the world, but if you aren’t marketing it then the odds of your channel really taking off are slim to none. In his presentation of the YouTube Partner Playbook, Ryan Nugent talked about how to engage the YouTube community, social media and bloggers in order to promote your content and bring in more views.

It takes more than a good idea and a login to turn your corporate blogging operation into ROI.

Pat Gotham won a contest sponsored by Affect, a communications agency based in New York City. In this guest post, Pat describes how social media got him the internship, as well as the role social media is playing in his summer in the Big Apple.

Watch this video to learn how you can turn your highly regulated company into a social media marketing powerhouse!

Brands of all sizes are struggling to find their social media “voices” to meaningfully participate in the conversations surrounding their brands and industries. They want sales — not just engagement — and rightfully so.

The free download offers a model that sits comfortably with legacy business activities and charts best practices for social media marketing and sales.

A simple tap on the magazine-style ad takes a reader to a brand’s website or Facebook page for additional information. But, will the reader tap the ad? I don’t think I would unless it was presented in such a way that I had to touch the advertisement.

Here’s a checklist for you: five ways to figure out if social media marketing is a waste of time for your company