The DNA of Marketing

by Ira Kalb - June 28, 2011

A look at the elements of a personal brand and how it matters to you.

by Ira Kalb - June 23, 2011

Customer complaints can be turned into a powerful marketing tactic.

by Ira Kalb - June 21, 2011

Two small burger chains, In-N-Out and Five Guys, are managing to eat up some of the dominant players' business. You can do that too.

by Ira Kalb - June 16, 2011

Jack in the Box profits are declining. The chain blames bad weather, energy prices, and rising food costs. Don't believe it.

by Ira Kalb - June 14, 2011

Apple's recent product announcements at its World Wide Developers Conference left many tech watchers disappointed. Could this be part of Apple's tried and true plan to underpromise and overdeliver?

by Ira Kalb - June 9, 2011

How the image of a bank can taint the image of the country whose name is on it, and how that tainted image can be fixed.

by Ira Kalb - June 6, 2011

Steve Jobs once again demonstrates the power of his brand at the Apple 2011 World Wide Developers Conference.

by Ira Kalb - June 2, 2011

Should Ballmer stay or go to improve Microsoft's image, stock price, and ability to compete?

by Ira Kalb - May 31, 2011

The coveted youth demographic that marketers have chased turns out to be useless.

by Ira Kalb - May 26, 2011

RIM's slogan, "Amateur Hour is Over," has made them a target of ridicule. With good reason.

by Ira Kalb - May 24, 2011

When the Teflon coating wears off, the image it protected for so long will be damaged, and so will the bank account. "Hasta la vista, baby."

by Ira Kalb - May 19, 2011

If you ignore marketing, you may end up losing market share, your work force, and your reputation.

by Ira Kalb - May 17, 2011

Google's brand value has slipped, and now the company's mission--to do no evil--is seen as ironic. 7 steps to rebuilding a tattered image.

by Ira Kalb - May 12, 2011

It seems that the Kardashians will slap their name on just about anything if the price is right. Will that hurt them?

by Ira Kalb - May 10, 2011

The oil industry has done a masterful job of convincing the public that they have nothing to do with rising oil prices. How you can learn from their marketing spin.

by Ira Kalb - May 4, 2011

Killing the notorious terrorist also is likely to have a transformative affect on the American brand--and your business. Here's how.

by Ira Kalb - May 3, 2011

Thanks to the Coast Guard and Interior Department, BP has another opportunity to rehabilitate its image.

by Ira Kalb - April 28, 2011

Like so many movies, the new documentary by Morgan Spurlock depicts all marketing as just pollution. But that's just bad marketing.

by Ira Kalb - April 26, 2011

One of the richest families in Great Britain is holding a wedding at taxpayers' expense. That's one way to look at it. The other way is that it is one of the greatest marketing vehicles that a...

by Ira Kalb - April 20, 2011

A year ago, it seemed like BP would never recover from the oil spill. But now, the incredible has happened: BP is being viewed as a victim.