The DNA of Marketing
By Ira Kalb
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Is It Really Necessary to "Brand" Yourself?
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How Customer Complaints Can Improve Business
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How to Compete Against the Big Guys
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Has Jack in the Box Lost Brand Focus?
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Steve Jobs and Apple: Their Real Strategy for Introducing New Products is Underpromise and Overdeliver
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Why Bank of America Should Take Our Name Off Its Bank
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Steve Jobs: The Power of His Brand Helps Apple Again [UPDATE]
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Microsoft and Steve Ballmer: How to Reverse Their Image Decline
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Are you targeting the wrong audience?
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RIM's PlayBook Campaign: Why You Shouldn't Disparage Competitors
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Schwarzenegger: Has the Teflon Coating Worn Off?
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Nokia Layoffs: The Result of Weak Marketing
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How to Improve a Damaged Image
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Kardashians: Will the Appearance of Doing Just About Anything for Money Harm their Brand?
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Marketing Tips from Big Oil
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How Killing Osama Affects America the Brand
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BP Gets More Opportunities to Repair its Damaged Image
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The Greatest Movie Ever Sold: More Lies about Marketing
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Royalnomics: How William and Kate's Wedding Is Worth $1 Billion
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BP's PR Bonanza
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