June 21, 2011
People are motivated by their own interests, not your company's. Meet their demands and pay attention to their opinions—discerningly, putting your own needs first
June 01, 2011
From introducing new products to targeting foreign markets, entrepreneurs in diverse industries share their strategies
May 20, 2011
While social media tools can turbocharge the marketing power of companies of any size, handle them with care. Mistakes move fast and can sabotage your goal
May 20, 2011
Start by preparing an agenda, anticipating questions, and practicing your pitch on a friend. When you do call prospective customers, keep the conversation focused on them
May 19, 2011
At KidZania theme parks, children pretend they're adults—and companies market to them as if they are
May 12, 2011
Yacobovsky and Jain's BaubleBar keeps high-end jewelry prices low by sourcing directly from the designer to the customer
May 03, 2011
To compete with Web retailers, Micah Solomon recommends that small storefronts focus on first impressions, prepare scripts, and fulfill orders quickly
April 15, 2011
To increase the perceived value of a product or service, learn from companies that persuade consumers to pay a premium for brands that are similar to cheaper versions
April 05, 2011
Problems? Your company may be targeting the wrong market with the wrong tool. Instead of search marketing, hire a few sales folks and build awareness with ads
March 24, 2011
As labor and shipping costs in Asia increase, small stateside apparel makers are able to flaunt their domestic addresses
March 08, 2011
As shopping websites such as Groupon that offer deep discounts become increasingly popular, low-margin small businesses need to understand the numerous risks in teaming up with them
January 21, 2011
To find U.S. companies that want to do business in South America's largest economy, contact trade offices, business groups, and online directories
November 24, 2010
The Manhattan clothing boutique is the globe-trotting entrepreneur's first foray into what he hopes will become an international luxury brand with restaurants, resorts, furniture, housewares—maybe even yachts
November 12, 2010
The gadget in your hand is more crucial than you might think for building awareness about your company's products and services. Make sure you answer the call
October 07, 2010
Can two guys from Jersey outsell Amazon?
October 01, 2010
The authors of Brand Rewired urge entrepreneurs to emphasize intellectual property protection when working on a branding strategy
August 13, 2010
Amid a chaos of marketing tactics, how do you know what to pursue, whom to hire, and how to coordinate it all? Steve McKee offers three pointers
July 30, 2010
For lesbian, gay, bisexual, and transgender businessfolk, a new online network called dot429 offers unusual advantages
July 20, 2010
Customers value authenticity. Your marketing should reflect what your company can deliver today, not what you aspire to do in the future
May 11, 2010
If you're not selling a commodity, you're selling a brand. B.J. Bueno offers advice on encouraging its fans and dealing with detractors
