Talking to various product placement and brand integration specialists this past week leaves me with the conclusion that we will be seeing more product placement in scripted venues. Unscripted shows,...
If Walmart is really courting the financially ailing Tommy Hilfiger, as its being reported, it could be a win-win for both brands, though a hard pill for Tommy to...
So, Martha...will you fit into prime time? There is a lot of pop interest in Martha Stewart right now, and the jury is out on whether the doyenne will make...
BMW of North America today narrowed it's search for a new ad agency to GSD&M; of Austin, Kirschenbaum & Bond and Anomaly of New York, and The Martin Agency of...
The Securities and Exchange Commission denied Interpublic Group of Cos.’ request to squash a shareholder proposal for the sale of the company, an action that could certainly lead to a...
The Alaska Wilderness League submitted a design for a full-page ad to run in USA Today on Friday, September 16, to support the campaign to protect the Alaskan refuge...
Gillette Co. today unveiled its newest shaving system, a five-bladed razor called Fusion that comes with a nifty trimmer on the back of the cartridge for men who have mustaches...
Less than a year ago, one had to wonder what was going on at BBDO, the muscle agency at Omnicom. After all, CEO Andrerw Robertson had appeared to lose his...
Consumers are buying digital video recorders at a slower rate this year than last, according to a report by Magna Global. In the second quarter, only 965,000 subscribers signed up...
A source of mine called me today and casually mentioned that he and a liquor company executive were off to Eastern Europe to promote the sale of Bourbon in...
For all the talk from advertisers about measuring return on investment and holding ad agencies accountable, sometimes the success of a client-agency relationship just boils down to the relationship between...
This from a resident of the Ritz. A lucky man. Thursday, September 01, 2005 Katrina: A Physician's Report from The Middle of New Orleans This e-mail just came in from...
It makes many of us sick to learn from very good reporting this week just how much our government leaders knew about the vulnerability of New Orleans, and the nation,...
In an 18-page code of ethics written by convicted ad executive Shona Seifert, submitted to U.S. District Court Judge Richard M. Berman, the former Ogilvy & Mather executive warns ad...
News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.
