Internet Marketing

"When everyone's on the same page, amazing things happen. People get along. Work gets done. This eBook explores how the human resources department (HR) can strategically use webinars to keep everyone on the same page, aligning employees with the company's vision, nurturing greater employee engagement and driving productivity. "

"So you drank the Kool-Aid and subscribed to the idea that your presentations need to ""tell a story"" and ""be more visual."" But how do you translate dry information into something that's compelling to your audience? When you get back to the basics and focus on the structure of the information you present, you'll find a new way to lay the groundwork for a clean and clear storyboard that will deliver the story and visuals you want. Watch this on-demand webinar to hear Cliff Atkinson, author of Beyond Bullet Points, talk about how you can turn dry content into a compelling presentation. "

In this age of technological distractions, catching and keeping someone's attention during presentations is more important than ever before, and it's especially so for webinars. Fortunately, presenting online isn't hard - but it is different. Watch this on-demand webinar with Roger Courville, author of The Virtual Presenter's Handbook, for a practical session on how to take your online presentations from good to great.

More and more, Open Source presents not only a cost alternative, but instead an innovation alternative, to proprietary enterprise software products. This paper compares the total cost of ownership of the Open Source Social Publishing Drupal solution to various proprietary Content Management systems.

Learn how to plan and execute successful social media initiatives with this 28-page framework including best practices on developing your social media strategy, writing day-to-day content and managing your social media team.

In the Social Media Pocket Guide, discover best practices for developing full-scale programs. The guide outlines the business case, content strategy, real-world examples and measurement methods for the 6 best ways to use social media.

ERP software is often criticized for being complex and difficult to use. Learn how to evaluate ERP software for usability.

The first Web seminar in the series is titled "Operational Data Quality: Get the Data Right the First Time" and will be conducted by Ed Wrazen, vice president of product marketing at Trillium Software.

This book offers principles and tools you can use to discover how your customers behave - and how to put that knowledge into action to drive more sales.

Learn how to execute successful content marketing strategies to target your prospects and advance them towards evaluating your software product or solution.

A successful marketing Webinar series can educate your prospects on your company's uniqueness, create a competitive advantage, dramatically increase lead flow, and drive sales. This new eGuide outlines best practices for creating and delivering a successful Webinar series that gives your organization a solid competitive edge.

"Like any relationship, leads need nurturing. But what if your prospect list has grown cold? Is it too late to revive it? This MarketingSherpa white paper explores how to optimize your lead nurturing campaign with five steps to boost conversions and includes a case study that reveals how one company was able to revive a cold prospect list."

This new white paper outlines 4 surefire strategies for leveraging the power of collaborative technology that will make your job easier, while serving customers and prospects more effectively.

Today's hyperconnected consumers expects rich, engaging experiences wherever they interacts with your product or service. This report will show you how to use rich media to engage mobile audiences, create flawless website experiences, and improve online ad performance.

Elliot Kass, UBM TechWeb's Vice President of Content Marketing, explores the value of white papers to the tech audience, and shares his five secrets for producing great ones.

Today's hyperconnected consumers expects rich, engaging experiences wherever they interacts with your product or service. This report will show you how to use rich media to engage mobile audiences, create flawless website experiences, and improve online ad performance.

A recent study by Focus found that "Ninety percent of B2B buyers prefer to consume information online." Problem is, there's a TON of content online. How do you make yours stand out from the rest?

Webinars are powerful tools - especially when you know how to create, promote and deliver them like a power user. Interactive online webinars have emerged as the gold standard in B2B marketing. This new eBook provides webinar tips, tactics and techniques from some of the sharpest minds in B2B marketing and includes helpful checklists for promoting a webinar, integrating social media, creating content and more. "

UCVHost has been providing web hosting services to their customers for more than 10 years. Treating their customers well and providing top-notch, reliable services is of utmost importance to UCVHost, so they needed to partner with an e-business and domain registration company that they could trust and that could provide the stable technology they demanded.

A recent study by Focus found that ""Ninety percent of B2B buyers prefer to consume information online."" Problem is, there's a TON of content online. How do you make yours stand out from the rest? According to Ardath Albee, B2B marketing strategist and CEO of Marketing Interactions, the answer is relevance. In this new eBook, Albee explores the critical role of an online content strategy in increasing the demand for your company's products and solutions. Read the eBook to learn:- 7 factors that play key roles in increasing the currency value of marketing content;- 8 methods of listening that will help you improve content relevance;- How to integrate different formats, create an editorial calendar and measure success.

As a product manufacturer reaching your customers through a reseller network, you know it's critical to coordinate and leverage marketing activities with them. More than ever your marketing budgets are under scrutiny, while at the same time there's ever-growing pressure to achieve sales goals. Download this whitepaper to learn the 5 Keys to Optimizing your Co-op or MDF Advertising Program and seamlessly translate your national strategies into local execution.

Do you know your numbers? If getting more high-quality leads from your marketing events spend is a top priority, then it pays to know the return on investment of your marketing events tactics. This new white paper explores which marketing events offer the greatest return on investment for your budget and staff. Read survey results of marketers using different types of events, and then calculate your own event costs with the marketing events ROI calculator.

B2B purchasing in a Web 2.0 world has transformed into an interactive process driven by the customer, not the vendor. Learn how using clickstream data to target buyers' motivations allows marketers to trigger automated processes to drive better leads for sales.

10 tips for expanding your behavioral knowledge base, shaping your content and leveraging timing so you deliver the ideal message at the perfect moment, plus real-life examples of how companies have made it happen.

With more people trying to squeeze more activities into a finite amount of time, it's no wonder that people say "time is money." And for marketers with less margin for error than ever, timing is literally money. So how do you deliver the right message at the right time and ensure your revenues don't melt away faster than a clock in a Dali painting?