Market Research
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This SiriusDecisions vendor profile features Unica, which offers a marketing automation platform that includes online and offline campaign management, Website and content personalization, activity-based campaign triggers, lead management, and customer data and Web analytics.
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Quality organizations are under pressure to reduce costs and improve quality, while being hit with new technologies and practices. Agile practices, rich-client technology and cloud platforms are creating disruption in the testing tools market.
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This position paper has been developed to shed some light on the importance of creating a high quality survey questionnaire.
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We surveyed top CMOs to get the real story about how they use social media. See how CMOs use and measure social media.
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Learn what's next in social from thought leaders like Clay Shirky, Jeremiah Owyang, and Facebook's Dan Rose and brands like P&G; and Best Buy.
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In this report, top CPG brands share tips for enhancing cross-channel marketing, building brand loyalty, and measuring social ROI.
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We surveyed CMOs with The CMO Club to learn how social media measures up in their organizations -- and their answers may surprise you.
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Thought leader Shel Israel shares ways to integrate customer intelligence into your business.
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Consumer use multiple touchpoints to engage with your brand before they buy. Leading CPG brands share how to be a part of the conversation.
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By making ticket-buying social, Ticketmaster connects with and empowers their customers. Learn how Ticketmaster leverages social to interact with customers and drive new sales.
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By: G+
Published Date: May 17, 2011
Gerson Lehrman Group Inc.'s panel of experts discusses the commercial, clinical, and regulatory challenges unique to orphan drug development.
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By: G+
Published Date: May 17, 2011
The objective of this research was to learn how doctors react to existing online communication
methods and communities, and to learn about their feelings and attitudes about communicating directly with pharmaceutical companies.
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Switzerland Trade & Investment Promotion continues to rank at the top of key FDI indicators and is a strong location for North American companies looking for fast and sustainable growth in Switzerland and the European market. Watch this online discussion about globalization trends, drivers and opportunities and how they affect today's business strategies.
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By: Cvent
Published Date: Jun 01, 2011
With the right technology, it can be easy to collect customer feedback, improve satisfaction metrics and increase customer retention. But you need to have the right tools.
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By: Cvent
Published Date: Jun 01, 2011
Surveys that not created using a systematic approach, the results can be inconclusive or irrelevant. These ten tips are designed to help create effective surveys that will deliver meaningful business intelligence.
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By: Cvent
Published Date: Jun 01, 2011
There is a common misconception that feedback initiatives are too cost-prohibitive and require significant expertise. However, best-in-class organizations rely on feedback for everything from lead generation to product development to customer satisfaction measurement.
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This white paper will explore the practical applications of performance management and business analytics.
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By: Citrix
Published Date: Mar 10, 2011
At a recent conference of the Society for Human Resource Management (SHRM), 377 HR professionals in a master session were surveyed on "the competencies they believed required the most focus and development to prepare HR to meet future challenges and uncertainties." The number one response: Strategic Thinking.
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Looking for the proverbial business intelligence needle in a haystack? Need online media monitoring that's laser-focused on business-not consumer-interests? Want both news and social media posts unified and delivered to you through a convenient single-portal report? If so, look beyond Google for focused, customizable business information.
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By: Aprimo
Published Date: Mar 07, 2011
With the right guidelines-and the right tools-Digital Marketing can provide valuable new ways to connect with customers and grow your business.
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Learn how easy it is to create and send a single PDF Portfolio using Adobe Acrobat X Pro. See how to create a rich, branded PDF Portfolio containing many types of documents, each with a rich preview experience. Discover how to embed web pages and streaming media and even output the entire portfolio experience as a web page.
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What does it really take to be a leader at our company? Will this program enable tomorrow's leaders to see the forest for the trees and initiate a plan to protect and grow that forest?
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By: Cotendo
Published Date: Sep 01, 2010
The company wanted a high-performing CDN partner that understood and supported AdBrite's vision and provided the same transparency in its services.
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By: Hitwise
Published Date: Feb 17, 2010
What is the state of credit card comparison websites? Learn the answer to this question and more with the latest research report from Hitwise. You will learn what types of consumers are shopping around for credit cards, how that is changing and whether more consumers are seeking out store cards or specialty cards.
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By: Hitwise
Published Date: Feb 16, 2010
The latest report by Experian Marketing Services provides critical data and trend information spanning the marketing ecosystem, presenting marketers with a more complete and accurate understanding of the digital consumer. This report has key customer data statistics and tips for digital marketers as well as insight on the multichannel attitudes and behaviors of consumers today.
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