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Usability White Papers - Business Exchange
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Usability

Results 1 - 25 of 36Sort Results By: Published Date | Title | Company Name
By: Solvate     Published Date: Oct 21, 2011
Creative teams are finding themselves understaffed and overwhelmed: too much work, too many deadlines, everything is a top priority, and not enough people to handle the workload. Many companies do not want to commit to hiring full-time staff at a time of uncertainty. One solution is source creative work by hiring on-demand talent online! Learn about the solutions that are best for you, and the ones to avoid.
Tags : freelancers, hiring online, crowdsourcing, outsourcing, odesk, elance, solvate, creative work
     Solvate
By: GoToMeeting     Published Date: Oct 06, 2011
Whether you are speaking to an audience of 1 or 1,000, it's critical that you engage your listeners. Join this live webinar to hear presentation coach Tim Wackel share the 6 worst presentation habits that put barriers between you and your listener. You'll also learn unique and proven methods for conquering these habits so that you can become a more professional and inspiring presenter.
Tags : citrix, marketing, prospect, webinar, engagement, tim wackel, customer experience/engagement, business intelligence
     GoToMeeting
By: Eloqua     Published Date: Sep 28, 2011
This quick guide will help you get inside the heads of your CEO, head of Finance, and head of IT and craft a persuasive argument to convince them about the value of Marketing Automation.
Tags : marketing automation, marketing roi, improve conversion rates, buying marketing automation, marketing automation platform, marketing automation software, revenue performance management, benefits of marketing automation
     Eloqua
By: Eloqua     Published Date: Sep 28, 2011
This white paper examines 5 key areas of integrated sales and marketing funnel economics, and provides examples of how marketing departments drive qualified sales opportunities and revenue that will affect how their organizations grow revenue.
Tags : sales funnel, targeted marketing, marketing white paper, revenue creation, lead management, revenue engine, funnel economics, lead conversion
     Eloqua
By: Eloqua     Published Date: Sep 28, 2011
As market competition intensifies and company growth expectations increase, marketers are pressured to deliver measurable results and demonstrate the value they provide. Learn about new tools successful marketers are using to reach the right people through the right channels with the right message.
Tags : marketing white paper, b2b marketing, integrated demand generation, marketing analytics, marketing automation, marketing roi, demand generation platform, customer experience/engagement
     Eloqua
By: Eloqua     Published Date: Sep 28, 2011
B2B purchasing in a Web 2.0 world has transformed into an interactive process driven by the customer, not the vendor. Learn how using clickstream data to target buyers' motivations allows marketers to trigger automated processes to drive better leads for sales.
Tags : digital body language, sales lead management, lead management system, lead nurturing, b2b social media, b2b software marketing, marketing white paper, lead generation
     Eloqua
By: IFS     Published Date: Aug 11, 2011
ERP software is often criticized for being complex and difficult to use. Learn how to evaluate ERP software for usability.
Tags : ifs, usability, erp selection criteria, enterprise resource planning, enterprise application selection, modern soa-based architecture, enterprise application search, web-type navigation
     IFS
By: Aprimo     Published Date: Mar 07, 2011
With the right guidelines-and the right tools-Digital Marketing can provide valuable new ways to connect with customers and grow your business.
Tags : aprimo, cmo, roi, measurement, b2b, b2c, digital media, marketing
     Aprimo
By: University of San Francisco     Published Date: Sep 01, 2010
Due to today's fast-paced marketplace, employers demand that you stay ahead of the curve and constantly improve your skill set. As a professional, the pressure is on you to meet these demands.
Tags : university of san francisco, business, management, customer experience/engagement, business intelligence, market research, usability
     University of San Francisco
By: PR Newswire     Published Date: Oct 21, 2011
In this white paper, learn how three pioneering companies - Dell, IBM and Zendesk - created and evolved their social media marketing practices to powerful effect with their customers, partners and prospects.
Tags : dell, ibm, zendesk, active social listening, social echo, social media monitoring, social media marketing, brand-generated content
     PR Newswire
By: Custvox     Published Date: Sep 22, 2011
This free white paper will teach you how to build a modern Customer Feedback Management practice.
Tags : customer experience management, customer feedback management, crm & customer care, marketing research, traditional marketing
     Custvox
By: Kaon     Published Date: Jul 29, 2011
Download this white paper to learn more on how to unify your marketing message across all channels, reduce product marking expenses, and excite and engage customers with product and solution demonstrations.
Tags : kaon, products, problem solving, resolution, virtual product model, sales demonstration, product roadshows, multi-channel marketing
     Kaon
By: Kaon     Published Date: Jul 07, 2011
In this FREE eBook, learn how PRODUCT marketing departments are creating engaging tools to look 'under the hood' and gain far more knowledge and understanding of the capabilities and benefits of MEDICAL, TELECOM and INDUSTRIAL products. Whether it's a MRI machine, a server or large machinery, INTERACTIVE 3D MARKETING SOLUTIONS are creating powerful customer experiences proven to INCREASE SALES and excite customers.
Tags : kaon, product marketing department, engaging tools, unified messaging, interactive technology, chiefmarketer penton, marketing challenges, interactive marketing
     Kaon
By: G+     Published Date: May 17, 2011
The objective of this research was to learn how doctors react to existing online communication methods and communities, and to learn about their feelings and attitudes about communicating directly with pharmaceutical companies.
Tags : g+, gerson lehrman group, online focus group, oncologist, e-detailing, online network, interactive/pr agencies, interactive marketing
     G+
By: Limelight Networks     Published Date: May 17, 2011
In this report you will learn how to optimize your e-commerce videos to improve conversion rates and boost online product sales.
Tags : limelight networks, website performance, customer retention, online buying experience, seo, search optimization, metadata, workflow
     Limelight Networks
By: Limelight Networks     Published Date: May 17, 2011
In this report you will learn how to optimize your e-commerce videos to improve conversion rates and boost online product sales.
Tags : limelight networks, website performance, customer retention, online buying experience, seo, search optimization, metadata, workflow
     Limelight Networks
By: TRUSTe     Published Date: Dec 08, 2010
This paper outlines for businesses the mobile landscape and introduces best design and privacy practices for mobile websites and apps, location-aware technologies, and mobile advertising.
Tags : truste, mobile platform strategy, design, privacy and security, mobile advertising, website, apps, content management systems
     TRUSTe
By: TRUSTe     Published Date: Dec 08, 2010
In this webinar, nationally-recognized landing page optimization expert Tim Ash and Andreas Ryuta Stenzel, Senior Manager of Online Marketing at TRUSTe, lay out the top 4 secrets to building instant trust online.
Tags : truste, trust and security, landing page optimization, online marketing, website design, conversion rates, interactive/pr agencies, content management systems
     TRUSTe
By: OneUpWeb     Published Date: Jun 16, 2010
Could your website be doing more? Find out in Oneupweb's latest study. Today, the design and usability of your website directly affects your bottom line. Discover if it's driving sales, or driving them away with the new measurement you need to determine the success of your site's design.
Tags : oneupweb, usability, driving sales, e-commerce, ecommerce, task, clickability, demographics
     OneUpWeb
By: Gomez IT     Published Date: Dec 04, 2009
Any business considering cloud computing to support its customer-facing Web applications must look beyond the cloud's cost savings and scalability and evaluate how cloud adoption will impact the end-user experience. This whitepaper addresses the Web experience challenges companies must address when adopting the cloud. It offers perspective and best practices to achieve world class Web performance and assist in the evaluation of cloud providers and development of cloud performance SLAs.
Tags : gomez, web performance, site performance, ecommerce, online shopping, web performance, customer service, ebusiness
     Gomez IT
By: Syncapse Corp.     Published Date: Jul 15, 2011
This study will examine the five leading contributors to Facebook fan value: (1) Product Spending, (2) Brand Loyalty, (3) Propensity to Recommend, (4) Brand Affinity and (5) Earned Media Value.
Tags : enterprise social media, social media management, social media measurement, interactive/pr agencies, search marketing agencies, traditional agencies, content management systems, interactive marketing
     Syncapse Corp.
By: Kaon     Published Date: Jul 07, 2011
In this complimentary white paper, discover how new interactive technologies allow companies to obtain quick ROIs - in the hundreds of thousands - while creating emotional customer connections at events. Learn how your 2011 marketing programs will generate greater ROI with new interactive marketing technologies.
Tags : kaon interactive, roi, marketing technologies, virtual product demonstrations, trade show trends, sales team, virtual technology, interactive marketing
     Kaon
By: Kaon     Published Date: Jul 07, 2011
In this white paper, learn why the marketer's primary mission is to clarify that differentiation and how to find successful marketing tools and techniques to do just that.
Tags : kaon interactive, differentiation, competitive advantage, marketing challenge, perception, key product information, interactivity, interactive marketing
     Kaon
By: Kaon     Published Date: Jul 07, 2011
In this white paper, learn some of the key ingredients in building excitement around product marketing.
Tags : kaon interactive, marketing technologies, new generation, product marketing, interactivity, customer engagement, interactive marketing, marketing software
     Kaon
By: WordStream     Published Date: Jun 08, 2011
This white paper provides an in-depth look at Quality Score, including how it's calculated, why it's important, and the specific advice that Google offers on how to optimize Quality Score. After reading this paper, you'll have a clear understanding of what work needs to be done to realize the benefits of higher Quality Score, and you'll know exactly where to start.
Tags : wordstream, conversion data, quality score optimization, google adwords, ppc campaign, pay-per-click, sem, search engine marketing
     WordStream
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