Steve was an ant. A very hardworking, industrious ant who kept his eyes on the prize and toed the company line. He had been a hardworking, industrious line-toer for his company for 12 years. For the last four years, he had even been the director of a brand new product line that was supposed to be [...]
Personal Branding Blog – Dan Schawbel The Personal Branding Blog offers branding and career advice from Dan Schawbel and his team of experts.
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Do You Know Your Enemy?: Identifying Your Brand’s Opposite
Green Day sings about knowing your enemy. Are they talking about personal branding in the song? Probably not. But when you think about what your personal brand stands for, it’s as important to consider your opposite. One tactic I use to help people position themselves and crystallize their difference is asking them, “What are you [...]
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10 Accounts I Won’t Follow Back on Twitter
Twitter has been one of the key ingredients of my personal branding mix, and interacting with relevant others and adding value with my tweets the way I have sought to distinguish myself amongst the 3 million other Tweeterers in my country and gazillions elsewhere. Being included in the list of ‘70 Tweeterers that add more value‘ [...]
Warning! The Telephone Job Interview Can be a ‘Trap’!
Great news! All your job search activities have paid off and you’ve landed a telephone interview with a prospective employer. This is an opportunity, correct? Well, yes and no. You have made it all the way to “round one,” and that’s certainly something positive, something to celebrate. But wait! You still have to go into [...]
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