Major sponsor walks over war hero comments on The Circle

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Victoria Cross medal recipient mocked

The Circle hosts George Negus and Yumi Stynes question Victoria Cross recipient Ben Roberts-Smith’s intelligence and sexual prowess.

Yumi Stynes and George Negus have apologised for comments made about Australian Victoria Cross recipient Ben Roberts-Smith. Source: HWT Image Library

Yumi Stynes. Picture: Ben Swinnerton Source: Herald Sun

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Swisse Vitamins has walked after host Yumi Stynes and veteran journalist George Negus made insulting comments about Victoria Cross hero Ben Roberts-Smith.

Swisse was swamped with phone calls and messages on its Facebook site from angry customers.

"Thank you to each and every one of you for contacting Swisse," the company said on its Facebook site.

"We have spoken directly with Network Ten and have ended our association with The Circle."

The exit tops a horror week for the show, which is already coming a distant third in the ratings behind Seven's The Morning Show and Nine's new Mornings.

Sources close to The Circle suggested the show could be axed, but Ten denied the rumours.

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"Absolutely untrue," a spokesman said.

The network has faced a massive backlash after Stynes and Negus commented on a photo of Afghan war hero Cpl Roberts-Smith in a swimming pool.

The Circle's Facebook site was flooded with complaints calling for the show to be shut down.