Fox is kicking the viral campaign for Ridley Scott’s Prometheus up a notch with a brand new video, and Mashable has the exclusive.
The studio has crafted an awesome — and creepy — advertisement for “David,” the latest generation android from the fictitious Weyland Corporation. The ad introduces us to David, played by Michael Fassbender, who serves as the butler and maintenance man on the ship at the center of the film.
Prometheus, which hits theaters on June 8, 2012, is said to have elements or “DNA” from Scott’s earlier film Alien. The film follows the crew of the spaceship Prometheus as they explore an advanced alien civilization while searching for the origins of humanity.
To promote the film, Fox has worked hard to develop an intricate viral marketing campaign. In February, attendees at TED got to view a TEDTalk from the future, by way of a video set in 2023. That talk was given by Guy Pearce, who plays the CEO of the Weyland Corporation in the film.
Last month, the first full-length trailer for Prometheus was shown during WonderCon and the live event was streamed through Facebook, Twitter and AMC Theater’s website. The trailer racked up more than 3 million views in its first few days in release.

Fox is putting a full-page advertisement for David in The Wall Street Journal. The studio also maintains the ProjectPrometheus website, which features insights into the fictitious Weyland Corporation and its own alternate-reality game.
Fox has also teamed up with Verizon FiOS to offer an interactive tour of the Prometheus ship. Fans can view the ship at verizon.com/mission.
The film’s social presence includes a Facebook page, as well as official Twitter and YouTube accounts.
What do you think of the advertisement for “David?” Let us know in the comments.

Rad, love the marketing behind this!
Brilliant stuff. Ridley Scott and his team are really doing a wonderful job of creating a world where his story can be told. This is a great example of transmedia storytelling.
I second that thought!
An effective marketing strategy in place!
Weyland industries was originally a google project :-D
“I could do almost anything that could possibly be asked of me” — Well David.., you’re quite cute to be wearing all those clothes, I rather see you out of them.
lol
Ótimo site, estão de parabéns… Informações de qualidade.
Para mais estou a disposição sigam… Twitter @ivaanlenon
Kudos to Verizon, seriously, for connecting to something so creepy and a little subversive. This is the kind of sponsored, transmedia content that I find fascinating.
This is awesome. And the fact that David is “powered by Verizon” is hilarious.
Great Campaign!! I just want to see the movie now…
=)
I don’y think anyone in their right mind would want a model that’s willing to do things that might seem “unethical” to humans.
Every blogger should read this-
WHAT IS GUEST POST?
I love viral marketing.
http://blog.moviepass.com
Gotta say, this ad got me interested in the film. And the “Powered by Verizon” bit is very clever indeed.
=O!
I love creepy. I love this promotion.
“…elements of Aliens…”
Others have pointed out how the names of the robots in the Aliens series have progress in alphabetical order. Ashe, Bishop, Call… and now David.
Agree with all of the observations (except for the one about Fassbender being naked -sorry!) but truly impressed with the “tone” of the trailer, truly creepy and making me ask – “What the hell is he going to do when he flips out?!” – In my opinion forget the Alien sequels, this looks like it could be the true successor to Alien in Scott’s pantheon of original film stories.
The perfect workforce for the modern business firm :-), let’s order first stock of 100 just to begin. And… do they build also females? :-)
I really enjoy the marketing behind this campaign. Particularly the TED talk and this Fassbender video. Rather than simply showing clips of the movie, we get a unique insight to the world of the movie, plus as a viral campaign, it’s pretty sweet stuff.
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Good to see such great content in a marketing campaign on the web, love the Ted Talk idea.
Michael looks quite a bit like Bowie in The Man who fell to Earth here, wonder if that’s intentional? http://userserve-ak.last.fm/serve/_/17936125/David+Bowie+Roeg+Bowie.jpg
Good observation; the mannerisms are inspired by Bowie partially, in that role (“Oh no. Now I shall never get them out,” heheh), the appearance by T. E. Lawrence.
I had already plan on seeing the film. Great promotion ! I guess we are going to see alot of Verizon cross promotions
Creeeeepy.
A so brilliant idea.Wonderful. I want DAVID 8,now !! :D
Dang, I was kind of hoping that in the future they would use a new font other than Helvetica or a derivative. Bummer.