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The Design Issue - Businessweek

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The Design Issue

The reality of redesign is disruptive. How can we pursue new ideas and opportunities without leaving consumers confused or angry? We put that question to some of the world's most accomplished designers

Kanye West on a stage designed by Es Devlin

Courtesy Es Devlin

The Designer's Dilemma

Eminent designers on how to reimagine your product, your business, and your way of thinking

Multimedia

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Yves Béhar: The Designer as Entrepreneur
Fuseproject’s founder helps startups—and legacy brands—grow
Es Devlin Reimagines the Live Show for Kanye West
The London-based set designer creates commercial spectacles
Jeanne Gang and the Greening of Chicago
The architect wants to bring a “more wild version” of nature into cities. Her project for Chicago’s Northerly Island is under way
Janette Sadik-Khan: The Benefits of a Well-Designed City
Making your city attractive ... is actually an economic development strategy
Anthony Sperduti on Rebooting J.Crew Retail
Along with a partner, Sperduti turned a defunct New York City bar into a menswear store—and helped turn around J.Crew’s men’s business
Martin Krzywinski on How Graphics Can Save Lives
The bioinformatics expert says scientists should be trained in effective visual communication
Stamen Design's Eric Rodenbeck on Leading Creativity
The aha! moment is often a place you weren’t expecting to be—a mistake
Daniel Guigui and Andrew Payne's Water-Repellent Down
Guigui and Payne produced the first water-repellent down, DownTek, which will still keep you warm when wet
Suzanne Lee's BioCouture: Fashion Grown From Bacteria
Lee grows beautiful, wearable dresses and accessories—using only cultured bacteria
Bo Bengtsson's $2 Million Ultimate Speakers
Bengtsson builds the world’s most expensive speakers. The $2 million Ultimate can hit 150 decibels with almost no distortion
Dan Offerman Designs Scents for Businesses
Offerman concocts enticing signature scents for companies that want customers to linger and spend more money
Reinventions: London's Double-Decker Bus
Heatherwick Studio tackles the first redesign of the London double-decker in 50 years
Reinventions: A Clothes Iron Prototype
Laura Nelson designed the Simple Convenience to be easier to use than irons on the market
Reinventions: Ikea's Food Packaging
Stockholm Design Lab’s brief: Promote the “Swedishness” of the brand
Reinventions: Nest Learning Thermostat
Nest Labs devises a thermostat that learns your preferences and shuts off when no one’s home