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2010 July - Deadline.com
The Wayback Machine - https://web.archive.org/web/20130730234602/http://www.deadline.com/2010/07/

Nolan’s ‘Inception’ #1 For 3rd Weekend; Carell’s ‘Dinner For Schmucks’ Opens #2; But Zac Efron’s ‘Charlie St Cloud’ Only #6

SUNDAY AM: As July ended, three opening studio movies — Dinner For Schmucks, Charlie St Cloud (which collapsed 32% from Friday to Saturday because Zac Efron’s High School Musical fans frontloaded the grosses), Cats & Dogs 3D: The Revenge Of Kitty Galore – made for a crowded summer box office what with holdovers Salt, Inception, and Despicable Me still going strong. Here are Friday, Saturday, weekend, and cume U.S. and Canada grosses. This weekend will be the first since June 4th without a $30+ million grossing pic. But overall ticket sales still look to total $135M a point or two ahead of last year:

1. Inception (Warner Bros) Week 3 [3,545 Dates]
Friday $8.1M, Saturday $10M, Weekend $27.5M (-36%), Cume $193.3M

Look at those dreamy legs… Chris Nolan’s original film for Warner Bros and Legendary Pictures just keeps going, and going, with great holds. It’s the No. 1 movie for the 3rd straight weekend after briefly giving way to Dinner With Schmucks Friday.

2. Dinner For Schmucks (Paramount) NEW [2,911 Dates]
Friday $8.4M, Saturday $8.3M, Weekend $23.3M

TParamount, DreamWorks, and Spyglass all financed a third of the $62M budget. (This is the first movie new DreamWorks invested in.) Paramount has worldwide distribution and will roll out international in the fall. The behind the scenes maneuvering to turn this comedy from a mediocre grosser to average moneymaker makes for an always interesting but far from atypical story. Back on June 9th, I reported that the buzz had been “it’s not working” on this pic so Paramount, DreamWorks, and Spyglass delayed Dinner For Schmucks originally scheduled for release on July 23 to the younger-skewing weekend of July 30. Well, within minutes of my writing that, I was told no less than “129 people involved with the film lost their minds” as only Hollywood types can. I received panicky calls and emails admitting why the buzz was bad and explaining why it wasn’t anymore. What happened is that the movie’s first test screening last March in Thousand Oaks produced only average scores. Excellent was 35, the top two boxes were 70, and the definite recommend was 50. ”Literally, right on the norm. But not where you expect for a high-profile movie directed by Jay Roach and starring Steve Carell,” an insider told me. “Everyone felt a sense of disappointment.”

So the studio, the producers, Carell, and Roach huddled. Roach worked to fix the tone “making sure the movie didn’t play in mean-spirited fashion because the audience found that line had been crossed,” the insider explained. The result was that, at the next screening a month later, the scores had improved: Excellent was 60, the top 2 boxes were 90, and the definite recommend was 75. ”So you see how far the movie moved as Jay worked on it,” said an insider, praising Roach for being so “malleable”. (Is that a compliment for a film director?) Despite poor reviews, the film with its “B” CinemaScore this weekend now is meeting Hollywood’s mid-$20sM expectations. It tracked very well among young males and balanced across all age and gender ranges, and the audience was, too (55% male/ 45% female, 46% under 25/54% over 25) — similar to Carell’s last film Date Night (which opened to $25M and went on to gross over $100M).

3. Salt (Sony) Week 2 [3,612 dates]
Friday $5.9M, Saturday $7.7M, Weekend $19.2M (-47%), Cume $70.8M

Sony thinks this holdover starring Angelina Jolie has locked up $100M for sure, and probably at least $110M. It grossed an estimated $24.5M for the weekend abroad, bringing the international cume to $32.8M and a worldwide total of $103.6 million in a little more than a week.

4. Despicable Me 3D (Universal) Week 4 [3,602 Dates]
Friday $4.6M, Saturday $6M, Weekend $15.5M, Cume $190.3M

Still surprising people with its strength. Remember this was a cheap $69M toon, and it’s heading well past $200M domestic. ($230M? $240M?)

5. Cats & Dogs 3D: Kitty Galore (Warner Bros) NEW [3,705 Dates]
Friday $4.2M, Saturday $4.6M, Weekend $12.5M

Big box office disappointment even with those higher 3D ticket prices because the original 2D Cat & Dogs back in 2001 debuted on the Fourth of July with a $21.7 million first weekend. Sequel only mustered a “B-” CinemaScore, and only a +9% matinee bump from Friday to Saturday. For weeks now, the family tracking was not as strong as the studio hoped. What a stupid ad campaign, and those cats looked scary even to me.

6. Charlie St Cloud (Universal) NEW [2,720 Dates]
Friday $5.6M, Saturday $3.8M, Weekend $12.1M

Rival studios thought Friday’s result for this Relativity/Universal drama was frontloaded by Zac Ephron’s High School Musical fans. So right. The pic fell a jaw-dropping -32% from Friday to Saturday, which is either a big error or proof that Zac needs to stick to light comedy. Actually, weeks of tracking had indicated a $13M weekend, in line with other movies of this genre. (Miley Cyrus’ The Last Song debuted Easter weekend and its 3-day was $16M as a result.) Zac did everything publicity-wise including envelope openings to push this pic. But the marketing stupidly gave away the whole plot in the ads. Moviegoers gave it a “B+” CinemaScore overall but under-18s upped that to an “A-”.

7. Toy Story 3D (Disney) Week 7 [2,107 Dates]
Friday $1.4M, Saturday $2.3M, Weekend $5M, Cume $389.6M

At $826.1M globally, Toy Story 3 now stands as the 4th biggest animated title and 23rd biggest movie on a worldwide basis.

8. Grown Ups (Sony) Week 6 [2,269 Dates]
Friday $1.4M, Saturday $1.8M, Weekend $4.5M, Est Cume $150.7

9. Sorcerer’s Apprentice (Disney) Week 3 [2,524 dates]
Friday $1.3M, Saturday $1.7M, Weekend $4.3M, Cume $51.8M

Jerry Bruckheimer’s domestic disappointment has now opened in 28 territories representing 30% of the international marketplace where it’s made $40.8M. Right now it’s global cume is $92.7M.

10. Twilight Saga: Eclipse (Summit) Week 5 [2,334 Dates]
Friday $1.3M, Saturday $1.5M, Weekend $3.9M, Cume $288.1M

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2010 TV Critics Association Awards ‘Glee’

By NIKKI FINKE, Editor in Chief | Saturday July 31, 2010 @ 9:28pm PDT

Freshman shows on the broadcast networks ruled as the Television Critics Association (TCA), a media organization comprised of more than 200 professional TV critics and journalists from the United States and Canada, tonight announced its awards for outstanding television programming in the 2009-2010 season:

Program of the Year
“Glee” (Fox)

Individual Achievement in Drama
Julianna … Read More »

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Sly’s ‘The Expendables’ Tracking Very Big



Lionsgate and Sylvester Stallone could sure use a fresh hit when it opens August 13th. But what an irresistible concept seeing Stallone directing and starring with Jason Statham, Jet Li, Randy Couture, Mickey Rourke, Dolph Lundgren, Steve Austin, Terry Crews, … Read More »

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New Trailer: ‘Catfish’

By NIKKI FINKE, Editor in Chief | Saturday July 31, 2010 @ 12:21pm PDT

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More Talent Agents Becoming Managers

UPDATE: Bill Butler is leaving Gersh to manage his client Melina Kanakaredes, who is moving to WME for agency representation. Also, Karen Forman — a talent agent at Metropolitan, APA and most recently Domain – is partnering with Danielle Del and Didi Rea at D2 Management.

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Regina Hall & Wanda De Jesus Join ‘Law & Order: LA’; Cast Locked In For Monday Start

UPDATE: NBC’s new series Los & Order: Los Angeles has locked in its cast, with one day to spare. CSI: Miami alumna Wanda De Jesus and former Ally McBeal co-star Regina Hall have landed the last regular roles … Read More »

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EMMYS: Director, Designer, & Band Named

NORTH HOLLYWOOD, CA, July 30, 2010 – Four-time Emmy® Award recipient Glenn Weiss and two-time Emmy® Award recipient Steve Bass have been named to the 62nd Primetime Emmy® Awards production team, Executive Producer Don Mischer announced today. Weiss

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Emmys: So Many Awards, So Little Time

Ray Richmond in contributing to Deadline’s Emmy and TCA coverage.

Primetime Emmy executive producer Don Mischer expressed some frustration at a TCA session hyping NBC’s 62nd Primetime Emmy Awards telecast: so many awards and so little time. “We’ve got to hand out 27 of them in 2 hours, 6 minutes, and 54 seconds — and we’re already running over,” he said. Mischer was responding to questions about categories already moved from the primetime telecast to the Creative Arts Ceremony eight days before. This includes the top reality host competition as well as writers and directors of comedy, variety and music series. All had been included in 2009 but will now be out of the telecast in favor of writers and directors for specials.

“We also have included the Bob Hope Humanitarian Award for the first time in six years,” Mischer added, “which will take another five minutes during the telecast.” (George Clooney will be receiving it.) Mischer maintained that he and the telecast don’t have nearly as much flexibility as people imagine. “On the longform awards, for example, we didn’t have the option of shifting the writers and directors for contractual reasons. And we really didn’t want to think about taking the made-for-TV movie or miniseries award out. The reality host award was one we didn’t have a commitment to in terms of keeping it in the telecast.” Read More »

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Actresses Still Testing On ‘Dragon Tattoo’ — Now In Costume With Daniel Craig

Mike Fleming

EXCLUSIVE: Is it an exaggeration to say not since Gone with the Wind has the actress casting search for a studio film captured such attention? The decision on who’ll play Lisbeth Salander in Sony Pictures Entertainment’s The Girl With The Dragon Read More »

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TCA: No ‘Idol’ Judge News On Monday

Nellie Andreeva

Despite speculation about the new judges on American Idol reaching fever pitch, word is that Fox will not make any announcements at its TCA presentation Monday as previously anticipated. On the other hand, new ABC Entertainment Group president Paul Lee, who had been a question mark for ABC’s TCA session … Read More »

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TCA: Is ‘Outsourced’ Funny Or Offensive?

By THE DEADLINE TEAM | Friday July 30, 2010 @ 5:21pm PDT

Diane Haithman is contributing to Deadline’s TCA coverage.

At today’s TCA session on NBC’s Outsourced, the producers and actors made the claim that the already controversial sitcom about a U.S. company that outsourced its call center to India, Read More »

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TCA: ‘Undercovers’ Producers Reluctant Trailblazers For Casting Two Black Leads

Diane Haithman is contributing to Deadline’s TCA coverage.

Is a spy drama with two black actors as the male-female romantic leads a revolution for network television? At TCA today, the producers of NBC’s upcoming Undercovers, which is just such a show — hemmed and hawed in answering the question that really shouldn’t be a question in 2010 but, well, still is.

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President Obama Visit Breaks Ratings Records For ‘The View’; 6.6 Million Tune In

Nellie Andreeva

Yesterday’s much-hyped edition of The View with President Barack Obama drew the largest audience ever in the history of the ABC’s daytime talk show. The program, which also featured the return of co-host Barbara Walters from heart surgery, was watched by … Read More »

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EMMYS: Writers For Variety/Comedy Series Invited Back To Primetime Emmys …Sort Of

Nellie Andreeva

EXCLUSIVE: Writers on TV’s late-night comedy shows are still angry at the news that for the first time their category won’t be part of the Primetime Emmy telecast. Instead, as part of last year’s agreement between the TV Academy and Writers Guild, their category will be presented at the Creative Arts Awards the week before. Now those same scribes have been invited to write pre-taped bits for the shows nominated in the Best Variety, Music, or Comedy Series category. “Kinda insulting, no?” said one of the nominated writers approached for the gig.

A spokesman for the TV Academy explained: “While we are upholding our current agreement with the WGA, we still wanted to find a way to include the VMC writers in the telecast as it is always an entertaining part of the show. [So] the producers of this year’s telecast have reached out to the VMC Series writers to contribute to the nomination packages which are a highlight of the ceremony.”

In the past, when there was one writing for VMC series/special category, it was usually highlight of the ceremony. “It has always been one few moments during the Emmys to contain actual entertainment, because the writers come up with those funny pre-taped bits that roll while all those Jewish surnames are being read,” one writer said.

As part of the agreement last summer following the split of the variety music or comedy categories in two, series and specials, the far-less-prominent writing for a VMC special category will be presented at the Primetime Emmy ceremony, slated to air Aug. 29 on NBC. Read More »

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Richard Branson Venture’s Virgin Film Has Raunchy Laughs, Lotta Stars

Mike Fleming

The first film that gets Richard Branson’s Virgin Produced film shingle off the tarmac–it was innocuously mentioned as an untitled Peter Farrelly film in the announcement of Branson’s joint venture with Ryan Kavanaugh’s Relativity–has a bigger concentration of first class … Read More »

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TCA: ‘Event’ Team Asks For Viewers’ Trust

By NELLIE ANDREEVA | Friday July 30, 2010 @ 1:48pm PDT
Nellie Andreeva

The panel for NBC’s The Event often evoked 24 and Lost and understandably so as the new NBC serialized thriller about a government conspiracy is touted as a potential successor to the iconic dramas that bowed out in May.  It also has 24 veteran Evan Katz as showrunner. “The show won’t … Read More »

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RATINGS RAT RACE: MTV’s ‘Jersey Shore’ Returns Huge

Nellie Andreeva

MTV’s reality hit Jersey Shore broke series records with its second season premiere last night, which drew 5.3 million viewers and a 5.1 rating in people 12-34. This marks the top cable telecast of the year in 12-34 and MTV’s best … Read More »

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TOLDJA! Disney Names ABC Family’s Paul Lee To ABC Entertainment Group President

The Network Builder: Former War Reporter Paul Lee
ABC Family’s Paul Lee Taking Over ABC Entertainment Group

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TCA: Dick Wolf Confirms Mothership ‘Law & Order’ Series Is Dead

Nellie Andreeva

“I can confirm that (Law & Order) has moved into the history books, the franchise creator Dick Wolf said at the opening of the TCA session for the latest spinoff, Law & Order: Los Angeles, putting an end to any speculation that the show still may find a new home. Read More »

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