Facebook had better be careful. A lot of users may find it creepy later this year when, Bloomberg reports, the social network plans to let marketers insert 15-second video ads directly into people’s news feeds. Buyers could target the age and gender of the users who’d find the ads in their feeds the news service says, citing “two people familiar with the matter.” Ads could sell for as much as $2.5M a day depending on how many people watch them. Execs appear to appreciate the possibility of a backlash: CEO Mark Zuckerberg has delayed the plan “at least twice” as he considers ways to minimize user ire over the ads, for example by offering them in high-def and ensuring that people won’t see the same pitch more than three times a day. But the sales opportunity apparently is too lucrative to resist. Advertisers likely will spend nearly $64B in the U.S. this year on TV ads vs $36B on the Internet. That’s why digital powers including Google, Yahoo, and AOL are gunning for TV advertising — including by staging their own NewFront sales pitches to ad buyers as they also gather for television networks’ upfront presentations. Last week Facebook COO Sheryl Sandberg told analysts that her company has “a massive and engaged audience around the world that brands can use to build awareness and drive sales. Every night 88 million to 100 million people are actively using Facebook during primetime TV hours in United States alone.” Nielsen has been working with Facebook to come up with ratings for online videos that would be similar to TV ratings.
Facebook Prepares To Insert Video Ads Into Users’ News Feeds: Report
By DAVID LIEBERMAN, Financial Editor | Tuesday July 30, 2013 @ 6:59pm EDTTags: Facebook, TV Advertising
This article was printed from http://www.deadline.com/2013/07/facebook-prepares-to-insert-video-ads-into-users-news-feeds-report/
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Facebook is for old people lol. I got off that ad-driven site last month, and my life is great! Don’t miss any of it. Thanks for driving me away, and reminding me how much better my life is without Facebook!
I finally left after several years this past month. I don’t miss the invasion of privacy at all. Nor the drama. Nor the annoying settings changes and so-called improvements. That site’s going the way of MySpace and it couldn’t happen to a more deserving bunch.
That’s hilarious, since none of the “old” people I know are on FB, yet my young nieces and ALL their friends, colleagues and acquaintances seem to be permanently plugged in to FB.
Goodbye FB.
Goodbye Facebook!
I felt a great disturbance in the Force, as if millions of voices suddenly cried out in anger and were eventually silenced, because they didn’t actually care enough to deactivate their accounts.
Facebook is digging its own grave. Could have had a nice little business, made decent money and kept users happy. Instead, like so much in life, they’re going to try and grab as much as they can get. Facebook is so over.
I’m one of my company’s administrators for our Facebook page.
If FB goes through with this plan, I will deactivate my account and spend as little time as possible on it, for work-related purposes only.
Mark $uckerbug, you R just a Big Fat Sell Out.
There will be a big Exodus from both facebook and facebook stock. I’m deleting my account as we speak.
Yeah, that would be the last step for me. Honestly, certain entertainment sites I visit to do that, and it will drive me away from them for days or weeks at a time…and they’re doing it without accessing my information to justify it!
I think it depends how this works out. If the ads show up like Youtube videos when linked we’ll be fine. If they are very large, and especially if they auto-play, yeah, that’s not going to be acceptable.
Exactly. Any website with auto-play is a no-go for me. FB needs to realize that a lot of users are actually ‘sneaking’ onto the site at work. If an auto-play ad comes up .. well .. that’s just not very stealth now, is it?
While I completely agree with you regardless, have you tried muting your computer at work?
Facebook meet MySpace and the CompuServe mall.
please just die already. please.
What is ironic is that Zuckerberg mandated that Facebook stylistically avoided the “bedazzling” that made Myspace sites so intolerable. Now, rather than the holders of Facebook accounts, he and his executives are doing it themselves, and it is just as intolerable as 500 pictures of unicorns and blinking “flair.”
Doesn’t matter what website you go to nowadays, but there’s always embedded ads. Not really that big of a deal.
Veritas — you’re right Facebook is for old people. Old people around 20 to 50 which is what all the companies selling ads really care about.
Got off FB over two years ago and haven’t looked back.
And slowly but surely, it’s turning into another MySpace.
Well…you won’t see me on FB anymore…you get us to play, then you change the rules…so..If you do it then it’s GOODBYE!
I left Facebook almost 2 years ago. My life has been much less stressful since then.
Funny thing is, my REAL LIFE friends do things such as text, email, and call me…a lot of times we even meet up in person. It’s a pretty cool, if quaint way to socialize.
And many of my real life friends arrange in-person meet-ups via Facebook. I suspect the meet-ups are just as “in-persony” as ones arranged thru other media.
Instagram is for young people, which Facebook bought. FB has already become dominant and continues to make people rich. While you may not claim to use it, over a billion people do. This includes audiences for film and television products.
Great post, well written/said!!
For those of us on budgeted wifi allotments… It will certainly curb my fb very quickly.
That’s ONE of my worries, too: Those “hi-def” ads will unnecessarily eat up some real bandwidth!
You losers are hilarious. Watch closely as FB stock races to $100 in the next 24 months. And BTW, none of you actually have the guts to delete your accounts. Insolent fools.
Realistically, more people will use browser add-ons or extensions to block or minimize these further ad-related intrusions.
Also expect Tumblr to become even more popular.
So FB is a “sell”?
I never got into Facebook except when my job required it, and now I’m glad. I might check out my account to see what effect my adblocker has on things…