Retail
JustFab Announces Brand Partnership with Latin Superstar Paulina Rubio
JustFab, the worldwide fashion subscription e-commerce site and lifestyle fashion brand, has announced its brand partnership with Latin superstar Paulina Rubio. The collection consists of shoes and handbags available exclusively on JustFab.com. Rubio’s debut collection, which is the first collaboration between the GRAMMY® Award-nominated singer, actress, and performer and JustFab, will be available at VIP [...]
Lily Collins Named As Brand Ambassadress for Lancome
Lancome has announced its newest brand ambassadress, young actress Lily Collins. Rising Hollywood star Lily Collins is the granddaughter of a ballerina and the daughter of musician Phil Collins. A delicate yet confident beauty, she embodies Lancome’s effortlessly chic look and joie de vivre. Lily Collins made her breakout film debut years ago in critically [...]
COTY has Announced the Launch of Killer Queen By Katy Perry
COTY has announced the launch of Killer Queen by Katy Perry. Playful and daring, Katy Perry’s unbridled artistic vision bends the rules and breaks the mold with a vivaciously original spark. The new, strikingly gorgeous fragrance captures Katy Perry’s rebellious spirit, throwing convention to the wind. “When I was creating Killer Queen, I was really [...]
Gold Medalist Hannah Teter Named As New U.S. Spokesperson for Shiseido
For the first time in the brand’s 140-year history, Shiseido has signed gold medalist and Winter X Games champion Hannah Teter as a spokesperson for their suncare, skincare and color lines in the U.S. Through a long-standing partnership with the Burton U.S. Open Snowboarding Championships, where Shiseido has been continuously committed to suncare education and [...]
Lil Wayne Enters New Apparel Category with the Launch of Their First-fever TRUKFIT Juniors Line
Grammy Award winning, multi-platinum selling recording artist and label owner, Lil Wayne, has announced that his full lifestyle apparel brand TRUKFIT is moving into a new apparel category with the launch of their first-fever TRUKFIT Juniors line. Young Money Entertainment recording artist and actress, Chanel West Coast, will serve as the model for the line—appearing [...]
Nick Cannon Ties Hit the High Street
Macy’s has announced the launch of a new brand of ties by multi-faceted entertainer, Nick Cannon. Available now in approximately 25 Macy’s stores and on macys.com, the exclusive collection will feature up to 25 styles in-store monthly, with select styles online, including fashion-forward prints, bold colors and a variety of textures that give each tie [...]
Jessica Simpson Plays the Class Clown
Debuting this fall, Macy’s newest brand television spots will shift focus for the first time to customer centric initiatives that drive the retailer’s Omnichannel consumer strategy. From merchandise localization across its 800 stores and the ability to fulfill a customer product request to the helpful features of the Macy’s mobile app, the commercials will highlight [...]
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