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Aug 16, 2013 / 08:00 PM
AMI Pushes Local Interactive Ads
“The Holy
Grail of advertising
is
still the living room on
the high-definition TV
set,” said Nick Meyers,
vice president of sales
and business development
at Denver-based
Accelerated Media.
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Jul 30, 2013 / 04:00 AM
Tablets Tap Into TV Territory
Anyone seeking a clear vision and valid roadmap for the role of tablets and other companion TV devices in the multiscreen landscape should stock up on headache pain relievers and “alternative” routing software.
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Apr 24, 2013 / 09:00 AM
Connected or Companion TV: Which Is Better for Broadcasters?
“We’re not going to make a bet on a single platform or app,” says Brian Handly, CEO of StepLeader Inc., a work-inducing but realistic stance for a company focused on creating on-demand TV and second-screen apps for TV stations and networks.
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Mar 21, 2013 / 03:00 PM
Cisco Survey Touts Mobile Video Boom
xCisco System’s annual Visual Networking Index anticipates an array of opportunities for mobile and wireless delivery, including vast expansion of mobile video services and multiscreen ventures
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Feb 12, 2013 / 09:52AM
‘Companion Devices’ Are Only Part of Immersive Video Environment
The focus on two-screen operations triggers questions about whether viewers will ultimately prefer to multitask on separate screens, or if the immersive video future rests on the integration of linear and interactive onto a single screen.
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Oct 15, 2012 / 10:00AM
Viewing Practices: Studies Look at Multiscreen Adoption
When too many
research studies
simultaneously
bubble up with
similar findings—especially
in a young, fomenting
category such
as cross-platform delivery—
you can rightfully
be leery about the accuracy of the accompanying
forecasts.
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