Marketing
Chris Macleod. Marketing director Transport for London.
Chairman : Lisa Thomas
Marketing is essentially about establishing relationships. In our ever-shifting digital world people have different relationship needs, so to have an impact, great marketing needs to deliver the right content to the right person based on their specific relationship needs. The Debrett’s list hosts some of the biggest players in the marketing world; those who have successfully connected ground-breaking products to the consumer and created a positive, personal experience with the brand and, in so doing, have vastly shifted our buyer behaviours.
Lisa read French and Spanish at Cambridge and spent two years at De La Rue as a business trainee. Her career in direct marketing began at Wunderman Worldwide then Craik Jones, where Lisa became the first board director outside the founding partners, rising to deputy managing director. Later, she was approached by the M&C Saatchi Group to start their direct marketing agency – LIDA opened for business in January 2000 and is now the second largest creative agency within the Group, winning Campaign's Customer Engagement Agency of the Year 2013. In 2010 Lisa was promoted to CEO of the M&C Saatchi Group.
Amanda Mackenzie, OBE. Chief marketing officer Aviva.
Amanda Mackenzie, the chief marketing officer of Aviva, has been a member of the company’s group executive for six years. She is responsible for customer, brand, marketing, corporate and public affairs and corporate responsibility. Mackenzie oversaw the rebrand from Norwich Union when she joined Aviva and established a global marketing and communications function. With over 25 years of commercial experience, including director roles at BT, British Gas and British Airways Airmiles, Mackenzie brings vast influence to the marketing world. In the 2014 New Year’s Honours list, Mackenzie was awarded an OBE for services to marketing.
Catherine Kehoe. Managing director retail brands and marketing Lloyds Banking Group.
As the managing director of retail brands and marketing at Lloyds Banking Group, Catherine Kehoe is responsible for developing the group’s brand strategy and for ensuring advertising and other marketing media fit with this strategy. With former positions as marketing director at Yell Ltd and head of strategy and marketing at BT, Kehoe casts great experience over the world of financial services marketing. Following the decline in the branding of banks in the wake of the financial crisis, Kehoe has a crucial role in marketing and reforming the industry’s customer image.
Chris Macleod. Marketing director Transport for London.
Chris Macleod’s entire career has been spent in advertising and marketing. With a CV boasting positions at Leagas Delaney, Saatch & Saatchi and Collet Dickenson Pearce, Macleod joined Transport for London in 2007. When asked what his greatest inspiration has been, Macelod says: “No single thing or person. My father was a huge influence; he was not particularly important or hugely successful in the workplace, but a great role model of honesty, reliability and the importance of doing a job to the best of your abilities.” As marketing director, Macleod’s responsibilities range from road safety to promoting Oyster cards, the Barclay’s Cycle Hire scheme to buses and tubes. At a time when London’s transport system is experiencing a record high in demand, it is noteworthy that Macleod has won every major marketing and creative award during his time at TfL.?
Christian Woolfenden. Global marketing director Paddy Power.
Early on, Christian Woolfenden was inspired by the old man who lived next door. As they fed his chickens, his neighbour would provide Woolfenden with tit bits of entrepreneurialism, teaching Woolfenden that “when you put your mind to things you really can do anything.” Woolfenden realised that if he were to succeed in business, he was going to have to know finance, so he applied for graduate schemes with banks. This is how Woolfenden ended up at Procter & Gamble; it was only when he was awaiting interview that he realised they weren’t a bank. “RBS, PwC, HSBC...I thought P &G must be one too.” Woolfenden convinced them of his desire to work there. After eight years with the company he moved to Bacardi where he was the global brand director, responsible for marketing and product innovation in over 20 markets worldwide. Woolfenden spend four years at Bacardi before taking the reins at bookmaker Paddy Power. A change of approach and internal reorganisation have paid dividends with his newly created team driving Paddy Power forward in market share, turnover and brand strength. He has developed a reputation for pushing boundaries and has made and seized marketing opportunities across the industry. In 2013, Paddy Power backed a campaign addressing homophobia in football, sending footballers a pair of rainbow colour laces to wear if they supported a change in attitudes.?
Craig Inglis. Marketing director John Lewis.
As marketing director of John Lewis, the experienced Craig Inglis is well respected in the industry. John Lewis’s pre-tax profits have leapt 20% in recent times to £367.9 million, largely supported by an increased investment in the company’s marketing sector. Having joined John Lewis in 2008, Inglis has supervised a redesign of the retailer’s marketing strategy and a number of high-profile campaigns, including the much talked-about “Never Knowingly Undersold” re-launch. In both 2010 and 2011, the brand won Marketing Society’s Brand of the Year, for which Inglis’s vast contributions have played an integral role.
David Pemsel. Deputy chairman Guardian News & Media.
David Pemsel was appointed deputy chairman of Guardian News & Media in December 2013. As the former chief commercial officer of the company and former marketing director at ITV, Pemsel has a well-established career in the industry. He is directly responsible for both Australian and US commercial strategy and also hopes to cultivate the brand’s UK services, including advertising sales, consumer revenues, audience insight and marketing. In developing the Guardian’s global marketing strategy, Pemsel is keen to engage with consumers around the world.?
David Wheldon. Managing director reputation and citizenship Barclays Group.
The managing director of reputation and citizenship at Barclays Group, David Wheldon, boasts an impressive and enviable marketing CV. The well-established marketing practitioner hails from Lowe Howard Spink, BBDO Europe and has held the roles of vice-pressent, global director of advertising at Coca-Cola and global director of brand at Vodafone. At Barclays, Wheldon has presided over a transfer to more emotive advertising and a more principled marketing stance. ?Wheldon arguably has one of the more challenging jobs in marketing as he fights to encourage consumers to trust and believe in Barclays.
Elizabeth Fagan. International marketing director Boots.
As the international marketing director of Boots, Elizabeth Fagan has had an influential role in facilitating the Boots brand’s share increase in its core beauty and health sectors. Fagan launched the company’s famous “Here Come The Girls” and the “Let’s Feel Good” strapline. She is recognised for her inspiration and empowerment within her team and has a talent for spotting future openings in the market. Fagan became a Fellow of the Marketing Society in August 2013, and was recently awarded a Cosmetic Executive Women UK Achiever Award.?
Jonathan Mildenhall. Vice-president of global advertising strategy and creative excellence Coca-Cola.
The vice president of global advertising strategy and creative excellence at Coca-Cola, Jonathan Mildenhall has recently been promoted to the position of senior vice-president of integrated marketing communication and design excellence for North America, which has added marketing responsibility for Coca-Cola’s largest regional division to his extensive remit. Mildenhall has worked on a number of award-winning campaigns throughout his time at Coca-Cola, including its first Cannes Lions Design Grand Prix in 2008 and the inaugural Mobile Grand Prix in partnership with Google at the annual advertising event last year. Coca-Cola’s Superbowl Campaign for 2014 has been one of Mildenhall’s first projects in the role and future campaigns regarding the Rio 2016 World Cup are already on the cards.?
Keith Weed. Chief marketing officer Unilever.
Marketing mastermind Keith Weed is the chief marketing officer at Unilever, where he is responsible for the brand’s communication and marketing functions. This includes supervising the company’s drinking water business (Pureit), its sustainability work and the Unilever brand in general. Weed’s extensive experience stretches across borders, having represented Unilever in the US and France as well as his many roles in the UK. ?The company has committed itself to changing the lives of its consumers through its marketing strategy, Crafting Brands for Life, which Weed is in charge of implementing.
Kristof Fahy. Chief marketing officer William Hill.
As the chief marketing officer of the world’s biggest bookmaker William Hill, Kristof Fahy has control of the William Hill brand across all of its channels. With a new tax for the betting and gaming sector on the cards for December 2014, Fahy is well aware of the challenges facing the industry and its revenues and will have to adapt and prepare for them. With extensive industry experience, including roles at Blackberry and Yahoo, Fahy is well-placed to deal with the demands of his sector and his innovative outlook will be crucial in driving the company forward.
Nina Bibby. Consumer and marketing director O2.
Nina Bibby, has a BS in international economics from Georgetown University and an MBA from INSEAD. She boasts over 20 years of strategic marketing experience, which includes a number of board level positions and widespread UK and international leadership roles. Now consumer marketing director at O2, she joined from Barclaycard where she was chief marketing officer. In her current position, Bibby holds well-defined aspirations to redefine the role that business will play for its customers throughout its evolution into a digital services company.?
Phil Popham. Group marketing director Jaguar Land Rover.
Appointed to the coveted role of group marketing director at Jaguar Land Rover in October 2013, Phil Popham is responsible for all global marketing on both the Jaguar and Land Rover brands. He joined the company in 1988 as a graduate trainee and has since held various positions of authority within the company including: marketing director in South Africa, vice-president of marketing for Land Rover North America and director of marketing of Land Rover European operations. His current role encompasses brand positioning: marketing communications; current and future product planning; brand experience strategies and supporting growth for the future.?
Richard Larcombe. Director of brand and marketing Virgin Media.
As the former BBDO account director at Abbott Mead Vickers, seasoned marketing practitioner Richard Larcombe recently assumed office as the director of brand and marketing at Virgin Media. In this role, he is responsible for managing the company’s sizeable annual marketing budget in the region of £160 million and ensuring that the brand keeps up with rivals BT and Sky. With the Commonwealth Games in Glasgow swiftly approaching, Larcombe will be keen to capitalise on Virgin Media’s sponsorship of the event.?
Roisin Donnelly. Corporate marketing director Procter & Gamble UK and Ireland.
Paisley-born Roisin Donnelly is one of the most powerful marketers in Britain. She attended Notre Dame High School in Glasgow before completing a Masters degree at the University of Glasgow. Now the corporate marketing director at Procter & Gamble UK and Ireland, Donnelly can boast a remarkable career where she has been a key player in the biggest acquisition in Procter & Gamble’s history, when the £32 billion Gillette business was integrated into the company in 2005. She also uncovered the company’s ‘Proud sponsor of mums’ campaign which was launched in accordance with the London 2012 Olympic Games.
Sally Cowdry. Marketing and consumer director Camelot.
Sally Cowdry joined Camelot as the marketing and consumer director last year after a decade at O2. She has the vast responsibility of keeping the brand of the National Lottery operator fresh, appealing and appropriate. With the National Lottery Good Causes scheme, sales growth and brand development are critical to ensuring returns. Cowdry is responsible for the marketing of and consumer insight into the National Lottery and its ancillary games, including scratch cards.?
Sarah Warby. Marketing director Sainsburys.
The marketing director of Sainsbury’s Sarah Warby is responsible for developing the supermarket’s brand strategy, overseeing all aspects of its execution and defining its marketing agenda. Warby is also the driving force behind the marketing and management of the supermarket’s own label portfolio on top of Sainsbury’s commercial initiatives such as Nectar and Brand Match. She is also tasked with expanding the ecommerce side of the business. It’s all a far cry from her first job as an instrumentation fitter at a steel works in Port Talbot. In 2013, the Marketing Society recognised Warby as Marketing Leader of the Year.?
Sheila Mitchell. Marketing director Public Health England.
The experienced marketer Sheila Mitchell is the marketing director of Public Health England. Mitchell is driven by “the urgent need to build on whatever success and learning we have in health education and behavioural change today in order to meet the pressing demands of tomorrow.” With former positions at BP and BT, Mitchell became accustomed to and appreciative of the challenges of dealing with complexity and scale. These skills have helped Mitchell in her role at Public Health England where she is responsible for a broad expanse of public health and behaviour change programmes including, smoking cessation, Change4Life, and Stroke awareness.
Suzi Williams. Group marketing and brand director BT.
Strongly influenced by the philosophy of Kevin Roberts, the CEO of Saatchi & Saatchi worldwide, Suzi Williams is a well-known and influential figure within the marketing industry. As the group marketing and brand director at BT, her energy, focus and motivation has furthered her progression. Williams is credited with driving a cultural transformation following her sponsorship strategy for the London 2012 Olympics, which many argue lined the route towards the successful launch of BT Sport. With her wealth of expertise, Williams is also acting as an adviser to the Rio 2016 Olympic and Paralympic Games.
Syl Saller. Chief marketing officer Diageo plc.
Appointed the chief marketing officer at the drinks giant Diageo in July 2013, Syl Saller is tasked with taking the brand’s marketing strategy to the next level. Saller is credited with Diageo’s most successful new brand launch, as the brains behind the introduction of Snapp, an apple drink aimed at women. Saller has over 20 years of marketing and brand experience on an international level, which makes her a driving force in the industry.?
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