Robert Saville

partner and executive creative director mother

With all the usual big industry firms gracing his CV – Saatchi & Saatchi, Publicis, GGT and Abbot Mead Vickers – in 1996 Robert Saville co-founded the ad agency Mother, beginning work on the marketing campaign for the Channel 5 launch. The company is also credited with the ITV Digital Monkey and the Orange Film Boards ads, with Coca-Cola, Stella Artois, Pimms and IKEA also on its client list. Cult ads such as Pimms o’clock and Boot’s’ Here Come the Girls advert have helped to define Mother, which is now one of the largest independent advertising agencies in London.

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