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Digital Marketing Associate

Publication or Company  Fashion Accesories Brand
Industry  Internet/Online/New Media, Marketing, Social Media
Job Duration Full Time
Job Location New York, NY
Job Requirements Responsibilities

• Manage the day to day of the e-commerce website:
o Build and maintain product pages
o Monitor, update, and revise all pages (home page, side bar pages, etc)
o Inventory (sales, out-of-stock, etc)
o Create and manage discounts
o Update press and celebrity sections 1-2x per week

• Develop and implement digital mailers:
o Concept Mailer Ideas (copy, image, landing page, etc)
o Create mailer using Bronto & schedule
o Update website if required (landing page/sliders/5 Faves)

• Branding/Marketing/Media Plan(s):
o Measure and report performance of all digital marketing campaigns, and assess against goals
o Wholesale customer support related to incentives and marketing assets
o Tone/language to build and establish brand identity
o Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

• SEO/SEM
o Help manage necessary changes to improve SEO/SEM functionality

• Social Media
o Work with the social media team to identify creative and innovative ways to build following across all platforms
o Manage content for various platforms

Requirements
• BS/MS degree in marketing or a related field
• 2+ years of experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, and social media
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Solid knowledge of website analytics tools (e.g., Google Analytics)
• Working knowledge of HTML, CSS, and JavaScript development and constraints, website and mailer platforms such as Magento and Bronto
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement
About Our Company The company is a fashion accessories brand started in 2011 by two industry veterans and based in New York City. The brand sells nationally to department stores, boutiques and through their own e-commerce platform. The collections are a favorite among celebrities and influencers.