14 Brands That Got a Little Creative for Independence Day
Independence Day can be a tough one. Everyone’s almost required to mention it somehow, but there’s only so much you can really say on your brand’s behalf.
When the kings of real-time keep things contained, you know it’s time to be very subtle with your messaging.
We dunk true for the red white and blue. #July4th pic.twitter.com/zPeFSkC0EF
— Oreo Cookie (@Oreo) July 4, 2014
Still, the holiday did facilitate some creativity on behalf of various accounts, which we listed after the jump.
1. Fox Soccer
Did you even know there was a Fox Soccer? Original take on a common meme:
Happy #4thofJuly. Stay “Tim Howard safe” out there, America! pic.twitter.com/gWL7IZ9azb
— FOX Soccer (@FOXSoccer) July 4, 2014
2. Salem
Nice twist on a theme to promote a show about…wait, what’s this show about? We’re guessing witches.
America: a land of opportunity for everyone. Even witches. Happy 4th of July from everyone in #Salem. pic.twitter.com/E5IZ4ZwgKj
— Salem (@SalemWGNA) July 4, 2014
3. The Richard Nixon Foundation
Sometimes one has to laugh at a super-serious group’s ability to make fun of itself. They are making fun of themselves, right?
Happy 4th of July from all of us at the Richard Nixon Foundation! pic.twitter.com/elLNd1WW18
— Nixon Foundation (@nixonfoundation) July 4, 2014
4. Fernet Branca
Company that makes bitters didn’t even need to add an eagle to its graphics.
5. Life Is Good
Technically, this message is about as generic as one can possibly be. But doesn’t it fit well with the brand’s “whatever you want it to mean” message?
Happy birthday, America! USA everyday: http://t.co/gY9lREXgWBpic.twitter.com/14HLJnB6GN
— Life is good. (@Lifeisgood) July 4, 2014
6. The National Gallery of Art
We love this whole “context” thing.
Enjoy the #4thofJuly fireworks tonight! Engraving after Winslow Homer, published 1868. #IndependenceDay pic.twitter.com/gbeqEYtnlh
— Nat. Gallery of Art (@ngadc) July 4, 2014
7. Intel
We saw several variations on this theme, but it again it is definitely in keeping with the brand.
Still wondering about the technology from last Friday’s big 4th of July show? Get more here: http://t.co/EVEQ4EeZIg pic.twitter.com/ldAlXf4ZGL
— Intel (@intel) July 7, 2014
8. GE
Here’s another:
Who knew patriotism and pyrotechnics could go so well together? Have a blast this 4th of July! pic.twitter.com/OyAzQO8XPb
— General Electric (@generalelectric) July 4, 2014
9. Frommer’s
Do you ever wonder how other countries celebrate our Independence Day? Here’s a slideshow!
Here are 11 awesome #IndependenceDay celebrations worldwide. How did you celebrate #4thofJuly? http://t.co/boK7kdzyNd
— Frommer’s (@Frommers) July 7, 2014
10. The L.A. County Sheriff
Some law enforcement groups (which are not really “brands” but you get it) made some friendly reminders:
Buzzed driving is drunk driving! Don’t spend the night with #LASD. Remember to celebrate safely this #4thofJuly
— LA County Sheriff (@LASDHQ) July 5, 2014
11. Sonic Drive-In
But their advice was obviously lost on this guy:
Hey @originalnathans, we know you’re probably busy today, so we’ll make this quick. Let’s have a Hot Dog Tweeting Contest. Ready, set, GO!
— Sonic Drive-In (@sonicdrivein) July 4, 2014
HOTDOG
— Sonic Drive-In (@sonicdrivein) July 4, 2014
haht dawg
— Sonic Drive-In (@sonicdrivein) July 4, 2014
…………hot dog
— Sonic Drive-In (@sonicdrivein) July 4, 2014
A little repetitive, but we got it.
12. Stride Gum
We like “sky-mouth” for the dash.
13. Climate Reality
Now for the requisite downer:
Everyone has the right to a life free from the impacts of carbon pollution http://t.co/ChpKUw3rvJ #4thofJuly pic.twitter.com/EZksEta2JI
— Climate Reality (@ClimateReality) July 5, 2014
That’s definitely a different take. Finally:
14. Stay Puft
Happy #4thOfJuly America. pic.twitter.com/xnDn1hPH6x
— Stay Puft (@staypuft) July 5, 2014
Did you even know these guys were real? Neither did we.
And now for the most important question: who did we miss?